How to Create AI Blog Posts in Hubspot

Hubspot provides built-in AI tools that help you plan, draft, and optimize blog posts directly inside your content editor while keeping control over quality and brand voice.

This guide walks through how to use the blog AI assistant based on the official Hubspot documentation so you can move from idea to polished article quickly and safely.

What the Hubspot AI Blog Assistant Can Do

The AI assistant in the blog tool is designed to speed up writing tasks while keeping you in the driver’s seat.

• Generate blog ideas from a short topic prompt.
• Create structured outlines you can edit before drafting.
• Draft sections or entire posts with guidance from your notes.
• Rewrite, shorten, or expand existing paragraphs.
• Adjust tone and clarity without losing your core message.

All of this happens inside the same editor you already use for your posts.

Prerequisites for Using Hubspot AI in Blogs

Before you start, make sure your Hubspot account meets these requirements:

• You have access to the blog tool in your Hubspot portal.
• AI assistant features are enabled for your account and user.
• Your user has permission to create and edit blog content.

Check your subscription and settings if you do not see AI options in the editor.

How to Access Hubspot AI in the Blog Editor

You use the AI assistant directly within the post editor, not in a separate app.

1. Log in to your Hubspot account.
2. Navigate to Marketing > Website > Blog.
3. Create a new blog post or open an existing draft.
4. Click into the rich text editor where you want to work.
5. Look for the AI spark or “Generate” icon within the toolbar or inline prompt.

Once opened, the assistant will ask you what you want to generate or improve.

Using Hubspot AI to Generate a Blog Outline

Starting with an outline helps you shape the article before any long-form text appears.

Steps to Create an Outline with Hubspot AI

1. In the blog editor, click into an empty rich text area.
2. Open the AI assistant from the toolbar or inline option.
3. Select the option to Generate an outline or similar wording based on your interface.
4. Enter a clear topic prompt, such as “How to onboard new CRM users” or “Email marketing tips for small businesses”.
5. Optionally, add details: target audience, tone, and length.
6. Click Generate and wait for the suggested outline.

Review the headings and points the assistant suggests. Edit, add, or remove sections before you move to drafting, so the final structure matches your goals.

Tips for Better Hubspot AI Outlines

• Be specific about the main problem or question the post will answer.
• Mention your audience type (for example, “B2B marketers” or “agency owners”).
• Indicate the stage of awareness or expertise (beginner, advanced, technical, etc.).

A strong outline prompt leads to fewer rewrites later.

Using Hubspot AI to Draft Blog Sections

Once the outline is ready, you can ask the assistant to draft sections one by one to keep control over depth and accuracy.

Generate a Section from a Heading

1. Highlight a heading or place the cursor under it in the editor.
2. Open the AI assistant.
3. Select the option to Write about this heading or similar.
4. Add any context or key points you want included.
5. Click Generate and review the draft paragraph or section.

You can accept the text, insert only part of it, or discard and regenerate with a refined prompt.

Guiding Hubspot AI with Strong Prompts

When drafting, give the assistant helpful constraints:

• Desired length (for example, “150 words” or “3 short paragraphs”).
• Tone (professional, conversational, technical, educational).
• Key subpoints or bullets that must be covered.
• Any terms or phrases to avoid.

The more guidance you provide, the easier it is to get usable copy on the first try.

Editing and Refining Text with Hubspot AI

You can use the same assistant to improve copy you already wrote or text it just generated.

Common Rewrite Actions in Hubspot

• Shorten: Make a long paragraph more concise.
• Expand: Add detail or examples to a thin section.
• Change tone: Shift from formal to friendly or the opposite.
• Clarify: Simplify complex sentences for better readability.
• Summarize: Turn a section into a brief overview or conclusion.

To use these options, highlight the text in the editor, open the AI menu, choose the desired action, and then insert or adjust the result.

Human Review Is Still Essential

Hubspot emphasizes that AI outputs should always be reviewed by a human before publishing. This protects accuracy, compliance, and brand voice.

• Fact-check any statistics, dates, or claims.
• Ensure the text matches your policies and industry regulations.
• Rewrite areas that feel generic or off-brand.

Think of the assistant as a fast first draft tool, not a replacement for editorial judgment.

SEO and Structure Tips for Hubspot Blog Posts

While the AI can help with wording, you still control on-page SEO decisions for each post.

Optimize Headings and Subheadings

• Use descriptive H2 and H3 headings that reflect what each section covers.
• Include your primary topic in at least one or two headings where it feels natural.
• Keep headings clear and scannable for readers and search engines.

Format Content for Readability

• Use short paragraphs and plenty of line breaks.
• Rely on bullet points and numbered lists to break up information.
• Add internal and external links that genuinely help readers.

For broader SEO strategy, you may want to explore specialized resources such as Consultevo for consulting and optimization guidance.

Compliance, Privacy, and Hubspot AI

The official Hubspot documentation highlights important considerations when using AI assistants.

• Do not paste sensitive or personally identifiable information into AI prompts.
• Follow your organization’s legal and compliance rules for content creation.
• Understand that AI outputs may contain errors or outdated information.

Always treat AI as a supportive tool within your existing editorial and compliance workflows.

Learning More from Hubspot Documentation

If you want deeper technical detail or interface-specific screenshots, review the official help article from Hubspot on this topic: Generate blog posts using AI assistants in Hubspot. That guide is updated as features evolve and includes any new options added to the blog editor.

Next Steps for Your Hubspot AI Workflow

To integrate AI smoothly into your content process:

1. Enable and test the AI assistant in a draft blog post.
2. Develop prompt templates for outlines, sections, and rewrites.
3. Create an internal review checklist for all AI-generated copy.
4. Monitor results and refine how you brief the assistant over time.

With a clear workflow and strong prompts, you can use the Hubspot AI blog assistant to create structured, useful, and search-friendly content more efficiently while maintaining control over quality.