How to Generate CTAs with AI in Hubspot
Hubspot includes built-in AI tools that help you quickly generate relevant calls-to-action (CTAs) for your landing pages, blog posts, and website pages. This guide walks you through using the AI CTA generator step by step so you can launch optimized campaigns faster.
The information below is based on the official HubSpot Knowledge Base documentation and adapted into a practical, easy-to-follow tutorial.
What the Hubspot AI CTA Generator Can Do
The AI CTA generator in Hubspot is designed to speed up content creation and offer data-informed suggestions for your marketing assets. It helps you:
- Create multiple CTA text options in seconds.
- Align your CTAs with the context of the page.
- Test different variations to improve conversions.
- Maintain a consistent tone and style across your content.
You can still manually edit every CTA, giving you full control over your final message while benefiting from AI assistance.
Where You Can Use AI-Generated CTAs in Hubspot
Within the Hubspot content tools, AI-generated CTAs can be used in several areas, depending on your subscription and account setup:
- Website pages
- Landing pages
- Blog posts
- Email templates that support CTAs
The exact options available may vary based on your account permissions, subscription tier, and the region of your account.
Prerequisites for Using AI CTAs in Hubspot
Before you use the AI CTA generator inside Hubspot, make sure you meet the following requirements:
- You must have a supported HubSpot subscription and access to CTAs.
- Your user account needs permission to edit the relevant content assets.
- AI features must be enabled in your account settings if required for your region.
If your account is managed by an administrator, confirm that AI features are allowed and that you have access to the content tools where CTAs are used.
How to Generate CTAs with AI in Hubspot
The core workflow for using the AI CTA generator in Hubspot is simple. You can follow these general steps whenever you want to create a new CTA or replace an existing one.
Step 1: Open Your Content Editor in Hubspot
First, navigate to the content asset where you plan to add or update a CTA:
- In your Hubspot account, go to Marketing > Website > Website pages, Landing pages, or Blog.
- Locate the page or post you want to edit.
- Click the page or post name to open the content editor.
This will load the page builder or blog editor interface, where you can work with modules, text, and CTAs.
Step 2: Locate the CTA Module or Area
In the Hubspot editor, identify where the CTA is placed or will be added:
- Look for a dedicated CTA module (for legacy CTAs) or CTA button element.
- In some templates, the CTA may be part of a rich text module.
- For blog posts, CTAs may appear at the bottom of the article or in a sidebar module.
Click the module or element to open its settings panel on the left side of the editor.
Step 3: Launch the AI CTA Generator
Within the module settings, you should see an option to use AI to generate text for your CTA. The interface may include a button such as “Generate with AI” or an AI spark icon.
- Click the AI generation button in the CTA text area.
- Hubspot will analyze the context of your page and the field you are editing.
- The AI tool will produce one or more suggested CTA texts.
The suggestions are designed to match the purpose of your page, such as lead generation, downloads, or sign-ups.
Step 4: Review and Select a CTA Suggestion
After the AI tool generates options, you can choose the one that best fits your goal:
- Preview each suggested CTA in the editor context.
- Evaluate the clarity, action orientation, and tone.
- Consider how well it aligns with your offer and audience.
Click on a suggestion to apply it to your CTA field. The text will populate the module, and you can see how it will appear on the page.
Step 5: Customize the AI-Generated CTA Text
You are not limited to the exact AI suggestion. Inside Hubspot, you can fine-tune the CTA to match your brand and campaign:
- Edit specific words to better describe your offer.
- Adjust the length for mobile responsiveness.
- Refine the tone to be more formal, casual, or urgent.
This manual refinement ensures your AI-assisted CTA still feels authentic and consistent with your overall messaging.
Step 6: Save, Preview, and Publish in Hubspot
Once your CTA is final:
- Click Apply or Done in the module settings.
- Use the Preview option in Hubspot to see how the CTA looks on desktop and mobile.
- If everything appears correct, click Update or Publish to push the changes live.
Always double-check that the CTA links to the correct landing page, form, or resource before publishing.
Best Practices for AI CTAs in Hubspot
Using AI suggestions is most effective when combined with strategic testing and clear goals. Keep these best practices in mind:
- Align with intent: Make sure your CTA directly reflects the next step you want the visitor to take.
- Use A/B testing: When available in Hubspot, test different AI-generated CTAs against each other.
- Stay concise: Short, action-focused phrases often perform best, especially on mobile.
- Monitor performance: Track clicks and conversions to identify which AI-generated CTAs work best.
Regular iteration based on performance data helps you refine your approach over time.
Troubleshooting AI CTA Generation in Hubspot
If you do not see AI options in your Hubspot account or run into issues, check the following:
- Confirm that AI tools are enabled in your account settings.
- Verify that your user role has permission to use AI assistance.
- Check whether the content type or module supports AI CTA generation.
- Consult HubSpot’s regional and feature availability notes for AI tools.
For detailed, up-to-date troubleshooting steps and feature availability, refer to the official documentation: Generate CTAs with AI in HubSpot.
Enhancing Your Overall Strategy Beyond Hubspot
While the AI CTA generator in Hubspot streamlines creation, your broader marketing strategy still matters. You should connect your CTA experiments with funnel analytics, audience research, and content planning.
For additional optimization support, you may consider working with specialist agencies. For example, Consultevo provides consulting for SEO, conversion rate optimization, and marketing automation that can complement your use of Hubspot tools.
Summary: Getting the Most from AI CTAs in Hubspot
Using AI to generate CTAs in Hubspot allows you to produce on-brand, action-focused messages faster while leaving room for human creativity and oversight. By opening your content editor, launching the AI CTA generator, selecting a suggestion, and then refining it, you can create high-impact CTAs without starting from scratch every time.
Combine these features with testing, performance monitoring, and a strong content strategy to turn your Hubspot CTAs into reliable drivers of leads and revenue.
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