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Mastering Hupspot AI Email Tools

/ CRM, Hubspot / By

How to Use Hubspot AI Email Content Suggestions

Hubspot now includes powerful AI email content suggestions that help marketers draft, improve, and optimize emails in minutes instead of hours. This guide walks you step by step through how to use these AI tools to write better campaigns without sacrificing brand voice or results.

What Are Hubspot AI Email Content Suggestions?

Hubspot AI email content suggestions are built-in writing assistants that live inside your email editor. They use large language models to help you:

  • Brainstorm new email ideas and angles
  • Draft subject lines, body copy, and calls-to-action
  • Rewrite or shorten existing text
  • Adjust tone, clarity, and structure
  • Align emails with your marketing goals and audience

Instead of starting from a blank page, you collaborate with AI to get to a high-quality email faster.

Where to Find Hubspot AI in the Email Editor

Inside your marketing email editor, Hubspot surfaces AI features contextually where you are writing. In most modern interfaces you will see:

  • A magic-wand or sparkle icon near text fields
  • A right-click menu option such as “Ask AI” or “Rewrite with AI”
  • Inline suggestions that appear as you type

The exact UI may evolve, but the pattern is the same: select the text or field you want help with, then trigger the AI options provided by the editor.

Step-by-Step: Creating Your First AI-Assisted Email in Hubspot

1. Set Your Email Goal and Audience

Before using AI, get clear on strategy. Hubspot AI works best when it has specific direction. Define:

  • Primary goal: e.g., drive sign-ups, product demos, or content downloads
  • Audience segment: e.g., new leads, trial users, existing customers
  • Stage of the journey: awareness, consideration, decision, or retention

Having this context ready lets you give better prompts to the AI and filter suggestions through your strategy.

2. Open a New Email in Hubspot

  1. Navigate to your marketing email tool.
  2. Click to create a new email or clone an existing one.
  3. Choose a template that matches your layout needs.

Once the skeleton is in place, you can start using AI content suggestions for each part of the email.

3. Generate AI Subject Lines

Subject lines are one of the best places to start with Hubspot AI suggestions.

  1. Click into the subject line field.
  2. Trigger the AI assistant (icon or menu option).
  3. Provide a short prompt describing the email, for example: “Write 5 subject lines for a B2B SaaS product update email, friendly but professional tone.”

Review the suggestions and:

  • Pick one as-is if it fits your brand.
  • Ask the AI to adjust tone (more urgent, more playful, more formal).
  • Combine pieces of multiple suggestions into a custom version.

Always keep your existing subject line best practices: clarity over cleverness, front-load value, and avoid spammy language.

4. Draft the Email Body with AI

For the body content, Hubspot AI can help you move from prompt to first draft quickly.

  1. Click into the main body text area.
  2. Open the AI content suggestions panel.
  3. Enter a detailed prompt, such as:
    “Create a promotional email for our new analytics feature. Audience: marketing managers at mid-sized companies. Goal: get them to book a 15-minute demo. Tone: confident, educational, not salesy. Include an intro, 3 key benefits in bullets, and a clear CTA.”

The AI will generate a draft you can insert into the email. From there:

  • Trim any generic phrasing.
  • Add specific details, numbers, and proof points.
  • Align terminology with your brand and product naming.

Think of the draft as a structured starting point, not a final version.

5. Use Hubspot AI to Improve Existing Copy

If you already have copy written, you can use Hubspot AI to refine it instead of starting over.

  1. Select the paragraph or sentence you want to improve.
  2. Open the AI menu and choose an option like “Rewrite,” “Shorten,” or “Make clearer.”
  3. Optionally, add instructions such as “more casual,” “for beginners,” or “less technical.”

Use these AI-powered transformations to:

  • Remove jargon
  • Shorten long sentences
  • Emphasize benefits instead of features
  • Improve flow between sections

Always keep a human editorial pass at the end to ensure everything sounds like your brand.

6. Optimize CTAs with Hubspot Suggestions

Calls-to-action are critical for performance. Hubspot AI can help you test different phrasing quickly.

  1. Highlight your current CTA button text or closing line.
  2. Ask the AI to “suggest 5 alternative CTAs that focus on [desired action] for [audience].”
  3. Compare options and select 2–3 strong candidates for A/B testing.

Look for CTAs that are:

  • Clear and action-oriented
  • Specific about the outcome (e.g., “See your report” vs. “Learn more”)
  • Aligned with the commitment level of the next step

Best Practices for Using Hubspot AI Responsibly

Keep Human Oversight

AI content suggestions in Hubspot can accelerate your workflow, but human reviewers should always:

  • Verify factual accuracy
  • Check compliance and legal requirements
  • Validate tone and inclusivity
  • Ensure claims match your actual product capabilities

Protect Customer Data

Avoid pasting sensitive or personally identifiable information into prompts. Keep prompts general and detached from specific contact records to maintain privacy and compliance standards.

Maintain Brand Voice

Teach Hubspot AI what your brand sounds like by consistently including brand voice instructions in your prompts, such as:

  • “Sound like a helpful coach, not a salesperson.”
  • “Use plain language, avoid buzzwords.”
  • “Keep sentences short and skimmable.”

Over time, you will develop prompt templates that reliably produce on-brand copy.

Improving Results with Prompt Templates in Hubspot

To get more consistent AI email content suggestions in Hubspot, save a few reusable prompt patterns. For example:

Prompt Template: Feature Announcement

<goal> Announce a new feature and drive logins.</goal>
<audience> Existing customers on paid plans.</audience>
<tone> Excited but professional, value-focused.</tone>
<.structure> Hook, problem, new feature, 3 benefits, CTA.</structure>

Paste this into your AI prompt and then fill in the specific feature details each time.

Prompt Template: Educational Newsletter

<goal> Educate leads about best practices, nurture trust.</goal>
<audience> New subscribers in marketing roles.</audience>
<tone> Helpful, expert, non-promotional.</tone>
<structure> Intro, 3 tips with explanations, soft CTA to a guide.</structure>

Using templates like these reduces guesswork and yields better, more targeted AI output.

Learning More About Hubspot AI Email Features

The capabilities of Hubspot AI email content suggestions continue to evolve. To stay current on new options, examples, and interface updates, review the official article that inspired this guide: Hubspot AI email content suggestions overview.

If you need expert help implementing a full email strategy, integrating AI workflows, or optimizing campaigns across your stack, agencies like Consultevo specialize in marketing automation and can support a deeper rollout.

Final Thoughts on Using Hubspot AI for Email

Hubspot AI email content suggestions are not a replacement for marketers, but they are a powerful assistant for them. By pairing clear goals, strong prompts, and human oversight, you can:

  • Draft emails faster
  • Test more ideas with less effort
  • Maintain consistent brand voice at scale
  • Free up time for strategy, analysis, and creative thinking

Start small by using AI for subject lines and revisions, then gradually expand to full-body drafts and structured campaigns as you grow confident with the tools.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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