Create AI-Powered Marketing Emails in HubSpot

Using Hubspot to generate marketing emails with built-in artificial intelligence lets you move from idea to polished message in minutes while staying aligned with your brand and email settings.

This guide walks you through how to use the AI email creation tools inside the marketing email editor, from opening the editor to customizing and reviewing the generated content.

Before You Start Using HubSpot AI Email

Before you rely on the AI features in HubSpot, make sure your email account and basic settings are ready. The AI tools work within the existing email creation workflow, so your normal configuration still applies.

• Confirm you have access to the marketing email tool in your HubSpot subscription.
• Check that sending domains and email configuration are set up correctly.
• Review your email subscription types and compliance settings.
• Ensure you understand how AI content is generated and reviewed in your organization.

AI drafting does not replace your legal or compliance review. Always double-check facts, links, and sensitive information before sending any automated message.

Open a New Email in HubSpot

The first step is to access the standard marketing email editor where the AI tools live.

1. Log in to your HubSpot account.
2. In the main navigation menu, go to Marketing > Email.
3. Click Create email (or a similar button depending on your account language).
4. Select a Regular email type and choose a template if prompted.

Once you are in the drag-and-drop editor or the simple editor, you are ready to use the AI assistant to generate email content.

Generate Marketing Emails with HubSpot AI

The AI assistant in HubSpot can create email body copy for you based on a short description. You can use it to write new content from scratch or to expand on an existing idea.

Start a New AI-Generated Email Draft in HubSpot

1. In the email editor, click into a text-rich area or select an email section where you want content.
2. Look for the AI or Generate button near the text toolbar.
3. Enter a short prompt describing what you want. For example:
   • “Promotional email for a spring sale to existing customers”
   • “Educational newsletter about product updates”
   • “Follow-up email after webinar registration”
4. Include helpful details such as:
   • Target audience
   • Tone of voice (professional, friendly, concise)
   • Key offers or resources to mention
5. Click Generate to let the HubSpot AI assistant create a draft.

The generated content appears in your email body so you can review and adjust it before sending.

Improve Existing Email Copy with HubSpot AI

You can also use the same AI tools in HubSpot to refine content you have already written.

1. Select the text block you want to improve.
2. Click the AI options button in the formatting toolbar.
3. Choose an action such as:
   • Shorten to make long paragraphs more concise.
   • Expand to add context or details.
   • Change tone to adjust formality or style.
   • Fix grammar to clean up wording.
4. Preview the suggestions and apply the version that best fits your goals.

This approach keeps your messaging consistent while still benefiting from AI-assisted editing.

Customize AI Email Content in HubSpot

AI-generated content is a starting point, not a final draft. Always adapt it inside HubSpot so it matches your brand, voice, and campaign objectives.

Align Messaging with Your Brand

• Replace generic phrases with your brand-specific language.
• Confirm that value propositions and product names are accurate.
• Adjust the tone so it matches your existing campaigns.
• Update any placeholders or example details the AI inserted.

Keeping a style guide nearby can help you quickly bring AI copy in line with your standards.

Insert Personalization and Tokens in HubSpot

AI content in HubSpot works alongside personalization tokens, which help you tailor emails to each contact.

1. Click where you want to add personalization in the email body.
2. Use the Personalize or token menu to insert fields such as:
   • First name
   • Company name
   • Lifecycle stage
3. Verify that default values are configured so emails still read well if data is missing.

Combine short AI-generated paragraphs with clear personalization to increase engagement without sacrificing clarity.

Review and Test AI Emails in HubSpot

Before you send any AI-generated campaign, use the review features in HubSpot to test, preview, and verify every element.

Preview on Desktop and Mobile

• Use the preview mode in HubSpot to see how the email looks on different devices.
• Check headings, spacing, and line breaks created by the AI.
• Confirm that images or buttons still align with the text.

Scanning your email on both desktop and mobile helps catch layout issues early.

Send Test Emails and Run Checks

1. Send a test email to yourself or a small internal list.
2. Check for:
   • Broken or missing links
   • Formatting inconsistencies
   • Incorrect names, dates, or numbers
3. Use HubSpot email testing tools (where available) to check spam and deliverability.
4. Update your content if you see any unclear or overly generic AI language.

Consider asking another team member to review important campaigns before final scheduling.

Best Practices for AI Email Creation in HubSpot

To get the most out of AI features in HubSpot, follow a few simple guidelines that balance speed with quality.

• Be specific with prompts: The clearer you are about goal, audience, and tone, the better the output.
• Avoid sensitive data: Do not include private or regulated information in prompts.
• Iterate quickly: Regenerate or tweak content in small sections instead of rewriting entire emails.
• Maintain compliance: Ensure subscription types, legal text, and footer information remain intact.
• Document your process: Create an internal checklist for using AI in HubSpot so your team follows consistent steps.

Learn More About HubSpot AI Email Tools

For the most detailed and up-to-date product steps, refer to the official documentation on AI email creation in HubSpot’s knowledge base. Product interfaces and feature names may change over time, so always compare what you see in your account with the current help articles.

If you need expert help planning campaigns or integrating AI-driven email workflows into a broader marketing strategy, you can also work with a specialist agency like Consultevo to build and optimize your setup.

By combining structured prompts, careful review, and the built-in tools in HubSpot, you can generate marketing emails that are faster to produce, on-brand, and ready to support your ongoing campaigns.

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