Measure and Report on Performance in Hubspot

Hubspot offers integrated analytics and reporting tools that help you track traffic, engagement, and revenue so you can understand how your marketing, sales, and service efforts are performing.

This guide explains the main reporting options, how to navigate the analytics tools, and what each report type tells you about your performance.

Overview of Hubspot reporting tools

The reporting experience is spread across two main areas in your account:

• Dashboards & reports: central place to view and organize reports.
• Analytics tools: focused analytics for specific channels and assets.

Both work together, giving you high-level overviews and detailed breakdowns across your data.

Access dashboards and reports in Hubspot

You can use dashboards in Hubspot to bring multiple reports into a single, organized view.

Step-by-step: open dashboards

1. In your account navigation, hover over the Reports menu.
2. Click Dashboards to open the dashboard listing page.
3. Select an existing dashboard or create a new one.

On each dashboard, you can:

• Add standard or custom reports.
• Resize and rearrange widgets.
• Filter by date range, owners, and other criteria.
• Share with teams or specific users.

Create and manage reports in Hubspot

The reports library lets you find and build reports that match your goals.

1. In the Reports menu, choose Reports or Reports > Reports.
2. Browse standard reports by category, or search by name or object.
3. Clone and customize reports, or build a new one from scratch using the report builder.

Use folders and naming conventions to keep your reporting structure easy to understand as your organization grows.

Use Hubspot analytics tools for deeper insight

Beyond dashboards, dedicated analytics tools give you detailed performance views for each channel and asset type.

Traffic analytics in Hubspot

The traffic analytics tool helps you see how visitors find and interact with your website.

With this tool you can:

• Break down sessions by source (organic search, email, social, referrals, paid, direct).
• Analyze trends over time for visits, contacts, and customers.
• Drill into specific pages or campaigns to evaluate impact.

Use filters to analyze performance by country, device type, or URL structure.

Website analytics and behavior reports

Website analytics reports show how pages perform across your site.

• Identify top-viewed pages and high-exit pages.
• Track average time on page and bounce rates.
• Monitor engagement with landing pages and pillar content.

These insights help you refine content strategy and user experience.

Marketing analytics in Hubspot

Marketing analytics pulls together performance across email, forms, calls-to-action, and campaigns.

You can:

• View email metrics such as opens, clicks, and bounces.
• Track form views, submissions, and conversion rates.
• Measure campaign-level influence on contacts and deals.

Marketers use these analytics to shift budget and effort toward the highest-impact activities.

Sales and service analytics in Hubspot

Sales and service analytics tools help revenue teams understand pipeline and customer health.

• Sales analytics: track deals created, won, and lost, as well as team productivity and forecasts.
• Service analytics: measure ticket volume, response and resolution times, and customer satisfaction trends.

These reports make it easy to spot bottlenecks and improve team performance.

Track revenue with Hubspot attribution reporting

Attribution reporting helps you understand which interactions and channels contribute to contacts, deals, and revenue.

Contact attribution in Hubspot

Contact attribution reports show which activities and pages are most responsible for generating new contacts.

• View multi-touch models to understand first, last, and middle interactions.
• Compare how different channels assist with contact creation.
• Identify top-performing content that drives new leads.

This helps focus lead-generation efforts on the most effective channels.

Revenue attribution in Hubspot

Revenue attribution connects marketing and sales activities with closed-won deals.

Using this reporting you can:

• See which campaigns contribute the most revenue.
• Compare attribution models (first-touch, last-touch, linear, time decay, and more).
• Align marketing and sales around shared revenue metrics.

These insights guide investment decisions and help stakeholders understand the real business impact of your programs.

Best practices for using Hubspot reports

To get consistent value from performance reporting, follow these practices.

Define clear goals and KPIs

Before building reports, decide what success looks like for your team.

• For marketing: traffic growth, lead volume, and lead quality.
• For sales: deal velocity, win rate, and average deal size.
• For service: ticket resolution times and satisfaction scores.

Align dashboards and analytics views with these goals.

Standardize data and properties

Accurate reports depend on clean, consistent data.

• Use standardized lifecycle stages, deal stages, and ticket statuses.
• Audit key properties regularly to remove duplicates and unused values.
• Ensure tracking code is installed on all relevant pages.

This ensures reporting across your system tells a complete and reliable story.

Share and schedule reports

Once key dashboards are in place, share them with stakeholders and consider scheduling regular email digests.

• Set up weekly or monthly summaries for leadership.
• Give teams role-based access to their own dashboards.
• Use dashboard filters so each team can see data relevant to their work.

Learn more and get expert help

For full technical details, configuration steps, and up-to-date feature coverage, review the official documentation at Hubspot performance reporting guide.

If you need strategic support designing reporting frameworks, attribution models, or analytics-driven workflows, you can work with specialists at Consultevo, a consultancy focused on data-driven growth and optimization.

By combining dashboards, analytics tools, and attribution reporting, you can use Hubspot as a single source of truth for understanding how your marketing, sales, and service activities drive measurable performance and revenue.

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