How Hubspot Teams Can Use Augmented Reality for Better Customer Experience

Customer experience teams using Hubspot can gain a powerful advantage by understanding how augmented reality (AR) changes support, sales, and service expectations. This guide explains AR in simple terms and shows how service and support leaders can prepare their operations, content, and workflows for AR-driven experiences.

What Is Augmented Reality in a Hubspot Service Context?

Augmented reality overlays digital content on the physical world through a phone, tablet, headset, or smart glasses. For service and support teams working with Hubspot, this means customers can see helpful visuals instead of only reading or watching basic instructions.

Unlike virtual reality, which creates a fully digital environment, AR enhances the real world. It can highlight buttons, show 3D models, or provide step‑by‑step prompts on top of what the customer is looking at.

Core AR Types Relevant to Hubspot Users

Several AR experiences connect well with service and support processes already tracked in Hubspot.

• Marker-based AR: Uses images or QR codes to trigger instructions, 3D models, or videos.
• Markerless AR: Uses GPS, sensors, or surface detection to place digital objects in real space.
• Projection AR: Projects visuals onto surfaces, useful in physical locations or showrooms.
• Superimposition AR: Replaces or layers parts of a real object with digital elements for guidance or comparison.

Each type can feed data back into your service systems so Hubspot users can track interactions, questions, and outcomes.

Why Augmented Reality Matters for Hubspot Customer Experience Teams

AR strengthens the same goals many Hubspot customer experience teams already have: faster resolutions, clearer communication, and higher satisfaction.

Key Benefits for Support and Service Operations

• Higher first-contact resolution: Customers can follow visual cues on their own devices, reducing back-and-forth with agents.
• Reduced product confusion: AR guides show what to press, connect, or adjust right on the product.
• Lower training costs: New support reps can practice using AR simulations instead of lengthy classroom sessions.
• Better onboarding experiences: Customers can walk through interactive tutorials instead of reading long manuals.
• More engaging help content: AR assets can complement knowledge base articles and ticket replies sent from Hubspot.

These benefits lead to fewer returns, shorter calls, and more confident customers.

How Hubspot Service Teams Can Prepare for Augmented Reality

Even if you are not building AR apps yet, you can start preparing your Hubspot-based processes so they support AR experiences in the future.

Step 1: Map Customer Journeys Where AR Helps Most

Begin by reviewing key moments in your customer journey where customers struggle. For teams using Hubspot, these moments often show up as frequent support tickets, long call times, or low CSAT for specific topics.

1. Identify top support categories by volume and handle time.
2. List complex procedures that currently require email, phone, or live video guidance.
3. Highlight onboarding steps where customers often get stuck.
4. Mark high-value sales or upsell situations where visual demos would help.

These points become candidates for AR instructions, interactive product demos, or visual troubleshooting flows.

Step 2: Align AR Content With Hubspot Knowledge Assets

Most service organizations already maintain articles, FAQs, and videos. To support AR, reorganize content so it can be converted into clear, visual steps.

• Break long procedures into short, numbered steps.
• Add precise labels for buttons, ports, and components.
• Capture high-resolution photos from multiple angles.
• Create lightweight scripts that could be spoken by an AR guide or overlay.

When your content is already structured, it is easier to plug AR experiences into Hubspot workflows like ticket responses or automated follow-up emails.

Step 3: Choose Use Cases That Integrate With Hubspot Data

AR becomes more valuable when interaction data returns to your central systems. Think about experiences that can ultimately connect with Hubspot data, such as:

• Scanning a product to launch AR setup instructions while logging a service event.
• Triggering an AR troubleshooting flow from a link sent via email or chat.
• Using AR demos in sales appointments and saving engagement notes to contact records.

The goal is not only to help customers visually, but also to capture insights you can use for reporting and optimization.

Hubspot-Oriented Examples of Augmented Reality in Action

Here are simple scenarios that show how AR can work alongside your existing tools and processes.

AR for Installation and Onboarding

Instead of sending a dense PDF, a support agent can email a link that opens an AR walkthrough on the customer’s phone. The customer points the camera at the product, and step markers appear where cables, screws, or components belong.

In a Hubspot workflow, this link can be triggered automatically when a product ships or when a specific ticket category is opened.

AR for Self-Service Troubleshooting

Customers often contact support because written instructions feel unclear. With AR, they can:

• Point their camera at the device.
• See highlights around the exact part they need to adjust.
• Follow on-screen prompts to complete the fix.

The result is fewer escalations and faster resolutions, while your team tracks which AR flows are used most often.

AR for Sales and Service Collaboration

Sales reps can show prospects what a product will look like in their office, shop, or home. Then, after purchase, service teams can use similar AR models to guide installation and maintenance. Both activities can be referenced in notes, tasks, and records stored in your main systems so Hubspot users see full context.

Best Practices for Hubspot Teams Planning AR-Powered Service

If your organization is exploring AR, keep these principles in mind while designing content and workflows.

Keep Instructions Visual, Short, and Clear

AR works best when each step is simple and obvious. Avoid cluttered overlays or long text blocks. Use large, clear arrows, brief labels, and concise instructions.

Design for Mobile-First Experiences

Most customers will access AR experiences on smartphones. Ensure experiences are optimized for quick loading, stable tracking, and touch-friendly controls.

Connect Feedback Loops to Hubspot-Style Reporting

Create easy ways for customers to rate AR steps or leave quick feedback after completing a flow. Those responses can inform future training, content updates, and service improvements.

How to Get Started With AR While Using Hubspot Workflows

You do not need to build a full AR platform to start. Begin with one high-impact process and connect it to existing automation where possible.

1. Pick a single support scenario with clear, repeatable steps.
2. Create a visual version of instructions using images and simple 3D concepts.
3. Work with an AR partner or platform to build a small pilot.
4. Share the AR link through email templates or knowledge base content.
5. Measure resolution time, satisfaction, and usage.

From there, expand to other scenarios that make sense for your customers and internal teams.

Further Reading and Resources

To explore more about how augmented reality improves customer experience, review the original article that inspired this guide on the HubSpot blog: augmented reality and customer experience overview.

If you want expert help designing digital journeys, marketing automation, or service processes that can later incorporate AR and integrate with your existing stack, consult specialists such as Consultevo for strategic guidance.

By preparing your content, data, and workflows now, your support and service organization will be ready to deliver more immersive, intuitive experiences as AR becomes a standard part of everyday customer interactions.