How Hubspot Highlights Black Influencers (And How You Can Too)

The way Hubspot curates and celebrates Black influencers offers a practical blueprint for any marketer who wants to build a more inclusive, high-performing social media strategy.

This how-to guide distills the approach used in HubSpot’s feature on Black influencers into clear, repeatable steps you can apply to your own brand, team, or personal platform.

Why Inclusive Influencer Lists Matter for Hubspot-Style Marketing

Inclusive influencer lists are not just about representation. They also improve reach, relevance, and trust with diverse audiences across platforms.

Following the example modeled by Hubspot, your brand can:

Spotlight underrepresented creators with real expertise.
Show your audience you care about equity, not just trends.
Discover new voices and formats that outperform generic content.
Build long-term relationships that go beyond one-off campaigns.

Step 1: Define Your Purpose the Way Hubspot Does

Before you build a list or campaign, clarify the intent behind your initiative. The original Hubspot article does this by clearly focusing on Black influencers who drive culture and conversation in marketing and business.

Questions to Clarify Your Intent

Are you amplifying Black voices in a specific niche (marketing, tech, wellness, finance)?
Are you curating for education, inspiration, or partnership research?
Will your list live as a blog post, a social thread, a resource hub, or an internal guide?

Write a one- to two-sentence purpose statement and keep it in front of you as you research. This mirrors how Hubspot centers its content around clear audience value.

Step 2: Research Creators with a Hubspot-Level Standard

The influencers featured by Hubspot tend to have a mix of credibility, consistency, and community impact. Use those same filters as you research.

Where to Find Relevant Black Influencers

Twitter (X) threads and lists focused on your industry.
LinkedIn posts about leadership, marketing, or entrepreneurship.
Instagram and TikTok creators who teach, not just entertain.
Podcasts and YouTube channels that break down complex topics.

Criteria Inspired by Hubspot Curation

As you evaluate potential influencers to feature or follow, look for:

Clear expertise: They share original insights, not just recycled quotes.
Consistency: They post regularly and engage with comments.
Community impact: They uplift others, share resources, or mentor publicly.
Platform variety: Many creators are strong across several channels.

Step 3: Organize Your List in a Hubspot-Friendly Format

The Hubspot article uses a simple, scannable structure that works well for readers and search engines alike. You can mirror that structure when building your own list, even if you never publish it.

How to Structure Influencer Entries

Name and handle: Include the full name and main platform handle.
Primary platforms: Note where they are most active (X, LinkedIn, TikTok, Instagram, YouTube).
Focus area: Summarize their niche in a single clear phrase.
Why follow: One or two sentences explaining what makes them stand out.

This mirrors the clarity of a typical Hubspot list, making it easy for readers or teammates to browse and act on the information.

Step 4: Write Inclusive Copy Like Hubspot

How you describe influencers matters as much as who you feature. The language used in the Hubspot article is respectful, specific, and focused on impact.

Copywriting Principles to Follow

Lead with expertise: Emphasize skills, achievements, and contributions.
Avoid tokenism: Do not frame creators as a diversity checkbox.
Be specific: Mention particular projects, formats, or signature topics.
Use a positive tone: Celebrate strengths instead of centering struggle.

Apply the same tone in your headlines, captions, and email copy whenever you highlight Black creators.

Step 5: Credit Creators the Way Hubspot Does

Hubspot consistently links directly to creators’ profiles and content. You should do the same to drive tangible value to the influencers you feature.

Best Practices for Crediting Influencers

Link their name to their main platform or website.
Tag them when sharing on social media.
Ask permission if you feature screenshots or quotes.
Let them know when the content goes live so they can share.

This approach builds goodwill and often increases your own reach when creators reshare your post or thread.

Step 6: Turn Your Hubspot-Style List into a Strategy

A curated list is only the beginning. Follow the spirit of Hubspot by using the list as a foundation for ongoing learning and collaboration.

Ways to Activate Your List

Create themed content days where you highlight one creator at a time.
Host live sessions or webinars featuring multiple voices.
Build a resource hub on your site that you update regularly.
Use the list to guide who you invite to speak at internal events.

Document these actions in your content calendar and revisit them quarterly.

Step 7: Measure Impact Like a Hubspot Marketer

To sustain your efforts, track how this inclusive approach affects your performance, brand perception, and pipeline.

Simple Metrics to Monitor

Engagement rates on posts that highlight Black creators.
Follower growth from new communities.
Referral traffic from influencer shares and backlinks.
Qualitative feedback from your audience and team.

Adjust your approach based on what resonates most, just as a Hubspot team would iterate on any campaign.

Building Your Own Framework Beyond Hubspot

While this guide is inspired by how Hubspot surfaces and celebrates Black influencers, your ultimate goal is to create a sustainable, authentic practice of amplification in your own brand.

For additional help with strategy, systems, and execution, you can explore optimization and consulting resources at Consultevo, then adapt what you learn to support Black creators in meaningful, ongoing ways.

Use this framework to keep discovering new voices, credit their work clearly, and build a marketing ecosystem where visibility and opportunity are shared more equitably.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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