How to Analyze Blog Performance in Hubspot

Using Hubspot to track and improve your blog performance helps you understand which posts attract visitors, generate leads, and support revenue. This guide walks you step by step through the key blog analytics tools so you can make better content decisions.

Accessing Blog Analytics in Hubspot

Before you can optimize anything, you need to know where your data lives and how to navigate it efficiently.

Sign in to your account.
In the main navigation, go to Marketing > Website > Blog.
Open the Analyze tab to see key performance metrics for all blog posts.

The Analyze tab in Hubspot provides an overview of views, engagement, and conversions over time, along with tools to filter and segment that data.

Key Metrics to Track in Hubspot Blog Reports

The blog analytics view is organized around the metrics that matter most for ongoing optimization.

Traffic metrics in Hubspot

Your first priority is understanding how many people reach your blog and which posts attract the most traffic.

Views: Total number of pageviews for your blog posts in the selected date range.
Unique views: Approximate count of individual visitors rather than total page loads.
Views by post: A post-level breakdown showing which articles are most popular.

Use these metrics to identify your top-performing topics and formats. Posts with sustained views over time may be strong candidates for additional promotion, internal linking, and content repurposing.

Engagement metrics in Hubspot

Traffic alone does not guarantee success. Engagement metrics show whether visitors find your content useful.

Average time on page: Indicates how long visitors stay on a specific blog post.
Bounce rate: Shows the percentage of visitors who leave after viewing only one page.
Exit rate: Highlights which posts are the last page in a session.

When you review engagement data in Hubspot, look for patterns. For example:

Posts with high views but low time on page may need better formatting or clearer introductions.
Posts with high bounce rate might have a mismatch between search intent and content.
Posts with strong time on page but low conversions may need more prominent calls to action.

Conversion metrics in Hubspot

Ultimately, you want blog visitors to become contacts, leads, and customers. Conversion metrics help you evaluate that journey.

New contacts: Number of new contacts first converted on a blog post.
Submission rate: Percentage of visitors who submit a form or complete another conversion event from a post.
Attributed revenue (if available): Revenue associated with contacts influenced by specific posts.

By monitoring conversions in Hubspot, you can see which posts drive real results and prioritize similar topics or upgrade those articles with stronger offers.

Using Filters and Date Ranges in Hubspot

Filters let you customize your reporting so you can see the exact slice of data most relevant to your strategy.

Set accurate date ranges

In the top of the blog analyze view, adjust the date range to answer specific questions, such as:

How did your blog perform in the last 30 days versus the previous 30 days?
Which posts drove results around a recent campaign period?
How has performance changed year over year?

Using consistent date ranges in Hubspot makes it easier to compare periods and evaluate results.

Filter by blog, author, or tag

If you manage multiple blogs or content categories, filters help you isolate performance.

Blog: Focus on a specific language or regional blog.
Author: Review which writers drive the most traffic and conversions.
Tags or topics: Analyze how specific themes or categories perform.

Use combination filters in Hubspot to understand, for example, how a certain author performs on a particular topic or within a specific time frame.

Evaluating Individual Blog Posts in Hubspot

Beyond high-level reporting, you can drill into metrics for a single post to diagnose strengths and gaps.

From the blog dashboard, locate the post you want to analyze.
Click the post title to open its details.
Navigate to the analytics section for that individual article.

Here you can see detailed data such as traffic sources, engagement, and conversions specific to that post. Use this information to:

Identify which channels bring the best visitors.
Decide whether to refresh the content, update CTAs, or improve on-page SEO.
Spot posts that deserve additional promotion in email or social campaigns.

Comparing Blog Performance Over Time in Hubspot

Trend analysis helps you move from isolated metrics to strategic decisions.

Use time-series charts

The main analytics view in Hubspot includes graphs that show metrics over time. Review these regularly to identify:

Seasonal patterns in your traffic.
Impact of major content launches.
Effects of SEO changes or new promotion channels.

Benchmark against previous periods

To see whether your blog is improving, compare the current period to a previous time frame with the date range controls.

Look at changes in total views, average time on page, and conversion rate.
Review which posts gained or lost traction.
Adjust your content calendar based on winning topics.

Improving Blog Strategy Based on Hubspot Data

Analytics are only valuable when they inform specific actions. Build a simple review workflow around your reports.

Monthly Hubspot blog review checklist

Export or review a list of top-viewed posts.
Identify posts with high views and low conversions.
Locate posts with strong conversions but low traffic.
Check underperforming posts that match strategic topics.
Document at least three optimization actions for the next month.

Common optimization actions

Update CTAs: Test more relevant offers on high-traffic, low-conversion posts.
Refresh content: Improve structure, clarity, and examples on posts with low time on page.
Improve internal linking: Add links from strong posts to newer or strategic articles.
Repromote winners: Share evergreen, high-conversion posts regularly through email and social media.

Learning More About Hubspot Blog Analytics

The platform includes extensive help content to deepen your understanding of each metric and reporting feature.

You can read the official documentation on analyzing blog performance directly on the Hubspot knowledge base here: Analyze blog performance.

If you want expert help designing a full content and analytics strategy on top of Hubspot, you can also work with a specialized consultancy such as Consultevo.

Next Steps for Your Hubspot Blog Reporting

Set a recurring time on your calendar to review blog analytics, document insights, and plan optimizations. By consistently using the reporting tools in Hubspot, you will build a content engine that grows traffic, engagement, and conversions in a measurable, repeatable way.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`