How to Set a Blog Post Publish Date and Time in Hubspot

Managing when your content goes live in Hubspot is essential for consistent publishing, accurate reporting, and SEO performance. This step-by-step guide explains how to set, edit, and schedule the publish date and time for your blog posts using the classic editor and new editing experience.

Why Scheduling Blog Posts in Hubspot Matters

Before you dive into the settings, it helps to understand why the publish date and time fields in Hubspot are so important.

• Control when content appears on your live blog listing.
• Align posts with campaigns, promotions, or product launches.
• Keep reporting, analytics, and RSS feeds accurate.
• Ensure older posts keep their original dates for historical context.

Whether you publish immediately or schedule ahead, knowing exactly where to set these options in Hubspot will streamline your content workflow.

Accessing Blog Posts in Hubspot

To set or change the publish date, you first need to open the relevant blog post in your Hubspot account.

1. In your Hubspot account, navigate to Marketing > Website > Blog.
2. Use the blog listing to locate the post you want to edit.
3. Click the title to open the post in the editor.

The next steps depend on whether you are using the classic editor or the new editor experience in Hubspot.

Set a Publish Date in the Hubspot Classic Editor

If your account is still using the classic blog editor, follow these steps to set or modify the publish date and time.

Open the blog post settings in Hubspot

1. With the blog post open, locate the top navigation bar of the editor.
2. Click the Settings tab to access post-level configuration options.

This is where you manage core metadata such as title, URL, language, and publish timing in Hubspot.

Choose the publish date and time

1. In the Settings tab, find the Publish or schedule section.
2. Select one of the following options:
   • Publish now – send the post live immediately.
   • Schedule for later – pick a future date and time.
3. If scheduling, use the date picker and time field to set the exact moment the post should go live.

Hubspot will automatically handle the transition from draft to published at the selected time, based on your account time zone.

Save and update your Hubspot blog post

1. Click Update (for existing posts) or Publish (for new posts) to apply your changes.
2. Confirm that the status reflects the expected state: Scheduled if you chose a future date, or Published if you published immediately.

Once saved, the Hubspot blog tools will use this date and time for sorting, RSS output, and on-page publication labels unless your template specifies otherwise.

Set a Publish Date in the New Hubspot Blog Editor

The new editing experience in Hubspot introduces a slightly different layout, but you can still easily control your publish date and time.

Open the publish panel in Hubspot

1. With your post open in the new editor, look to the upper right corner.
2. Click the Publish or Schedule button to open the publishing panel.

This panel groups the main publishing controls so you can confirm all details before sending your post live in Hubspot.

Configure the publish schedule

1. In the publish panel, select one of the available options:
   • Publish now – go live immediately.
   • Schedule for later – choose a future date and time from the calendar and time picker.
2. Double-check the selected date and time are correct, especially if you work across different time zones.

When you schedule, Hubspot will queue the post and automatically publish it at the precise time you selected.

Finalize and confirm in the new Hubspot editor

1. Click Schedule or Publish to save the configuration.
2. Verify that the top of the editor shows the status as Scheduled or Published, and that the displayed publish date matches your settings.

Your Hubspot blog overview screen will also show the planned publish time for scheduled posts, helping your team coordinate content.

Editing the Publish Date of an Existing Hubspot Blog Post

Sometimes you may need to backdate a post, correct an error, or move a scheduled article to a new slot. Hubspot allows you to edit the publish date and time after a post has been created.

Change a scheduled post date in Hubspot

1. Go to Marketing > Website > Blog.
2. Filter for Scheduled posts if necessary.
3. Open the post you want to adjust.
4. Access the Settings tab (classic editor) or publish panel (new editor).
5. Update the date and time fields with the new schedule.
6. Click Update or Schedule to save.

Hubspot will update the scheduled job accordingly, so the post will now go live at the new time.

Backdate or correct a published post

1. Open the live blog post from the Hubspot blog listing.
2. Go to the publish settings as described above.
3. Adjust the publish date to the correct historical date and time.
4. Click Update.

Backdating affects how the post is ordered in your Hubspot blog listing and may impact how it appears in RSS feeds or archives, depending on your template configuration.

Best Practices for Publish Dates in Hubspot

Accurate and strategic use of publish dates in Hubspot improves both content management and performance tracking.

• Plan an editorial calendar: Use scheduled posts to maintain a steady flow of content.
• Avoid last-minute edits: Confirm your date and time in Hubspot before final approval.
• Align with campaigns: Set publish times to coincide with email sends, paid ads, or product releases.
• Keep time zones in mind: Make sure your Hubspot account time zone matches your primary audience or reporting setup.

Additional Resources for Hubspot Users

To go deeper into the official documentation for managing blog posts in Hubspot, review the original support article here: Set a blog post’s publish date and time in Hubspot.

If you need broader strategic help with content planning, SEO, or marketing automation around your Hubspot implementation, consider exploring consulting services at Consultevo.

By consistently following these steps and best practices, you can ensure that every blog article in your Hubspot portal goes live at the perfect time and supports your overall marketing strategy.

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