How to Boost Facebook Posts in Hubspot Social Tools

Using Hubspot to promote Facebook content lets you boost posts, set budgets, and refine audiences without leaving your marketing workspace. This step-by-step guide explains how to configure boosting options, understand billing, and manage permissions so your campaigns run smoothly.

Before You Boost Facebook Posts in Hubspot

Before you start promoting content, confirm that your Facebook Page and ad account are correctly connected to Hubspot and that you have the right permissions.

Required permissions and access

To boost Facebook posts from Hubspot, you must meet these conditions:

You are an admin of the Facebook Page.
You have access to a published Facebook Page.
Your Page is linked to a Facebook ad account used for billing.
You have the ability to create ads with that ad account.

If your user account does not meet these criteria, work with a Page or Business Manager admin to grant the required access.

How Facebook billing works with Hubspot

Hubspot does not invoice you for promoted content. All charges for boosted posts are managed and billed directly by Facebook through the assigned ad account. Any edits you make to budget or duration in the social tool will update the corresponding campaign in Facebook Ads Manager.

Connecting Facebook Pages and Ad Accounts to Hubspot

Correct connections between your Facebook assets and Hubspot are essential for boosting posts successfully.

Link your Facebook Page

To link a Facebook Page so you can boost posts:

In your Hubspot account, navigate to your Social settings.
Click the option to connect a new account and select Facebook.
Log in with your Facebook profile if prompted.
Grant Hubspot the requested permissions so it can publish and promote posts.
Select the Facebook Page you want to connect, then save.

After completing these steps, Hubspot will be able to publish organic posts and prepare them for boosting.

Assign an ad account for boosting

Each Facebook Page must be linked to a Facebook ad account to fund boosted posts. To confirm the link:

Open your Facebook Business settings.
Check that your Page is connected to the correct ad account.
Ensure that your user profile is allowed to create and manage ads for that account.

If the Page or ad account is missing, update your Business Manager configuration before trying to boost content in Hubspot.

Boosting an Existing Facebook Post from Hubspot

Once your connections are in place, you can promote Facebook posts that already exist. Hubspot provides a streamlined workflow to configure audience, placement, budget, and schedule.

Open your Facebook post in Hubspot

To begin the boost process:

In Hubspot, go to Marketing > Social.
Select the Facebook tab or filter for Facebook posts.
Locate the published post you want to promote.
Click the action menu or button labeled Boost post (wording may vary slightly).

This opens the boosting panel where you can configure promotion settings.

Choose a boosting goal within Hubspot

Depending on the options supported for your Page, you will usually see objectives such as:

Get more engagement (reactions, comments, shares).
Get more website visits (traffic to a URL in your post).
Get more messages (encourage users to contact you).

Select the goal that best matches the purpose of your Facebook content so Hubspot and Facebook can optimize delivery.

Define your audience and placements

In the same boosting pane, configure who will see your promoted post and where it appears:

Audience
- Use a saved audience (age, location, interests) if available.
- Create a new audience by specifying demographics and interests.
Placements
- Choose automatic placements so Facebook can serve the ad in multiple locations.
- Or limit placements to specific surfaces, depending on the options exposed through Hubspot.

Well-defined audiences help you reach the right people and improve the effectiveness of your spend.

Set budget and duration in Hubspot

Next, specify how much you want to spend and how long the promotion should run:

Total budget: the total amount to spend over the life of the boost.
Start date and time: often defaults to start immediately.
End date: set when the boost will stop automatically.

Hubspot sends these settings to Facebook, which then manages ad delivery and billing. Adjustments made later in the social tool will sync back to the ad account.

Boosting a New Facebook Post Directly from Hubspot

You can also create and boost a new Facebook post in a single flow while working in Hubspot.

Create your Facebook post in Hubspot

To compose and prepare a new post:

Go to Marketing > Social and click Create post.
Select your connected Facebook Page as the channel.
Write your post copy, add images, videos, or links as needed.
Review the preview to confirm everything appears as intended.

At this point, the post is ready either for publishing only or for publishing with boosting.

Enable boosting before publishing

To boost at the time of publishing:

Locate the section in the composer that includes boosting options for Facebook posts.
Toggle the Boost switch or checkbox to enable promotion.
Choose your boosting goal, audience, placements, budget, and duration, just as you would for an existing post.
Schedule or publish the post.

When the post goes live, Facebook will start delivering it as a promoted post using the settings you defined in Hubspot.

Monitoring Boosted Post Performance in Hubspot

After your campaigns are running, you can review and compare performance inside your social reporting tools.

Key metrics to track

Hubspot surfaces data from Facebook so you can evaluate boosted posts. Typical metrics include:

Reach and impressions.
Engagement (reactions, comments, shares, clicks).
Link clicks and website visits, when applicable.
Spend and cost per result, depending on the objective.

Use filters and date ranges in your reports to analyze how different boosts perform over time.

Adjusting or stopping a boost

If you need to refine a campaign, you can:

Edit budget or end date from either Facebook Ads Manager or, when supported, through the Hubspot social interface.
Stop the boost by turning off the associated promotion in Facebook. This will halt spend and delivery.

Any significant changes to strategy, such as shifting to a new target audience, should be planned in coordination with your advertising team.

Troubleshooting Facebook Boosting in Hubspot

If you experience issues while attempting to boost posts, refer to these common problem areas.

Missing boost option in Hubspot

If you do not see the boost option next to your Facebook post:

Verify the post is published and not in draft or scheduled status only.
Confirm that the post belongs to a Facebook Page connected to Hubspot.
Make sure your user role for that Page is admin, not just editor or advertiser.

Ad account or billing errors

When Facebook reports billing or ad account issues:

Check that your ad account is active and in good standing.
Confirm that a valid payment method is set up on Facebook.
Ensure the correct ad account is linked to your Page.

Because all charges are handled by Facebook, any billing problems must be resolved in Ads Manager or Business Manager, not inside Hubspot.

Additional Resources

For the full official documentation on boosting posts from within the social tool, see the original Hubspot knowledge base article on boosting your Facebook social posts. If you need broader help with strategy, implementation, or technical configuration around your marketing workflows, you can also consult experts at Consultevo for tailored guidance.

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