How to Connect Additional Brand Domains in Hubspot
Managing multiple websites or brands in Hubspot is simple when you understand how brand domains work and how to connect them correctly to your account.
This guide walks you through adding, configuring, and troubleshooting additional brand domains so you can host landing pages, blogs, and other content on the right web addresses.
What is a Brand Domain in Hubspot?
A brand domain is the core part of your website address, such as example.com. In Hubspot, you can connect multiple brand domains when you manage more than one website or brand under the same account.
Each brand domain can have several subdomains, such as:
- www.example.com for your main site
- info.example.com for landing pages
- blog.example.com for your blog
When you add another brand domain, Hubspot lets you host content on that domain while still managing everything from one place.
Before You Add a New Hubspot Brand Domain
Before you start the connection process, make sure you have the right access and technical details ready.
Account requirements in Hubspot
- You must be a super admin or have the permissions required to edit domains and URLs.
- Your subscription must support multiple brand domains. Check your plan limits in your account settings.
Technical requirements at your DNS provider
To connect a new brand domain, you need access to the DNS settings where your domain is hosted, for example:
- GoDaddy
- Cloudflare
- Namecheap
- Your web host’s DNS panel
You should be able to create or edit CNAME and A records. If you are not sure how, your DNS provider’s documentation or support can help.
Step-by-Step: Connect an Additional Brand Domain in Hubspot
Use this process to add another brand domain and link it to your content tools.
1. Open the domain settings in Hubspot
- Log in to your Hubspot account.
- Click the settings gear icon.
- In the left sidebar, navigate to the Domains & URLs section.
- Select the option to Connect a domain or Add domain.
2. Choose the type of content for the new brand domain
Hubspot will ask which tools you want this domain to be used for. Depending on your subscription, you can select options such as:
- Website pages
- Landing pages
- Blog
- Email subscription preferences pages
- Knowledge base
Select the content types you plan to host on the new brand domain, then continue.
3. Enter the domain details
- Type in the subdomain and the brand domain, for example www.newbrand.com or info.newbrand.com.
- Confirm that the brand domain is correct, as this affects all connected subdomains.
- Follow the on-screen steps until you reach the DNS instructions.
4. Update DNS records at your provider
Hubspot generates DNS records that you must copy into your DNS provider’s control panel. These usually include:
- CNAME records for each subdomain you are connecting, pointing to a Hubspot address.
- A records when necessary, pointing to Hubspot IP addresses.
Typical actions at your DNS provider:
- Log into your DNS or domain host account.
- Locate the DNS management or zone editor.
- Create new CNAME or A records exactly as shown in the Hubspot setup screen.
- Save your changes.
DNS changes may take anywhere from a few minutes up to 24 hours to propagate, depending on your provider.
5. Verify the connection in Hubspot
Return to the domain setup wizard and click to verify the records. Hubspot will check that the DNS configuration is correct.
- If the records are correct and propagated, the status will change to connected.
- If verification fails, check for typos, missing records, or conflicting existing records and try again.
Managing Multiple Hubspot Brand Domains
Once your additional brand domain is connected, you can fine-tune how it is used inside your account.
Set primary domains for each content type
In the Domains & URLs settings, Hubspot lets you select a primary domain for things like:
- Website pages
- Blog posts
- Landing pages
- Knowledge base articles
For each content type, choose which connected brand domain should be considered primary. This helps your SEO and keeps URLs consistent across each brand.
Assign content to the correct Hubspot brand domain
When you create or edit content, make sure it is published to the right brand:
- In page or blog settings, choose the domain from the domain drop-down.
- Use the appropriate brand-specific templates and navigation menus.
- Keep internal links consistent within each brand domain.
Common Issues When Connecting Hubspot Brand Domains
If your new brand domain is not connecting correctly, review these frequent problems.
Incorrect DNS records
- Record type mismatch, for example using an A record instead of a CNAME.
- Extra spaces or spelling errors in the host or value fields.
- Existing records that conflict with the new ones.
Compare your DNS entries carefully with the instructions displayed in the Hubspot setup interface.
DNS propagation delays
Even when DNS is correct, it may take time before Hubspot can verify the domain. If verification fails immediately:
- Wait 15–30 minutes and try again.
- Check the TTL (time to live) value at your DNS provider; high TTL can delay updates.
Brand domain not available in your plan
If you reach a limit on how many brand domains your plan allows, you may see warnings or be unable to add more. In that case, review your subscription or speak with your account representative.
Best Practices for Multiple Hubspot Brand Domains
To keep your multi-domain setup stable and effective, follow these guidelines.
- Decide which brand domain is primary for each product line or market before connecting new domains.
- Plan redirects if you are moving content from an old site into Hubspot on a new brand domain.
- Document DNS changes so your team knows what was configured and why.
- Review domain status regularly in the Domains & URLs area to catch issues early.
More Resources on Hubspot Domain Management
For detailed, official instructions and the latest requirements, see the original documentation on connecting additional brand domains: Hubspot brand domain connection guide.
If you need strategic help planning a multi-brand setup, migration, or SEO architecture, you can also consult specialists at Consultevo.
By following the steps above and aligning your DNS configuration with the platform’s requirements, you can successfully connect and manage multiple brand domains in Hubspot while keeping your content organized and search-friendly.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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