How to Set Up Company Branding in HubSpot
HubSpot lets you define consistent company branding across emails, quotes, scheduling pages, and other tools so your marketing and sales assets always look on-brand.
This step-by-step guide walks you through how to configure your default logo, colors, and brand assets in your HubSpot account settings.
Where to Find Branding Settings in HubSpot
Before you customize your brand, you need to access the main branding area in your HubSpot portal.
- Log in to your HubSpot account.
- In the top navigation bar, click the settings gear icon.
- In the left sidebar menu, go to Account Setup > Branding.
On this screen, you will see your existing brands (or a default one if you have not created any yet). From here you can create, edit, or switch between brand profiles.
Create or Select a Brand in HubSpot
If your company manages multiple brands or product lines, HubSpot lets you organize them separately.
- Select an existing brand: Click the name of a brand in the list to open its settings.
- Create a new brand: If available on your subscription, use the Create brand button, then enter the brand name and basic details.
Each brand profile can have its own logos, colors, and default styles that are used in compatible HubSpot tools.
Configure Your Logo in HubSpot Branding
One of the most important steps is adding your primary company logo so HubSpot can surface it across different assets.
- From the Branding settings page, make sure the correct brand is selected.
- Locate the Logo section.
- Click Upload or Replace to add your logo file.
- Choose an image from your computer. For best results, use a high-resolution PNG or SVG with a transparent background.
- Adjust any available alignment or size options if provided.
Once saved, your logo can appear in supported HubSpot tools such as marketing emails, meeting links, and quote templates.
Set Brand Colors in HubSpot
Next, define your primary brand colors so HubSpot can help you maintain visual consistency.
- In the same brand profile, scroll to the Colors or Brand colors section.
- Add your main brand color by entering a HEX or RGB value, or by using the color picker.
- Optionally add secondary colors to match your design system.
These colors can be suggested or pre-filled in editors across HubSpot, making it easier to stay on brand when creating new assets.
Apply HubSpot Branding to Emails and Quotes
After configuring your logo and colors, you can apply this branding to emails, quotes, and other tools that support the brand settings.
Use HubSpot Branding in Marketing Emails
- Navigate to Marketing > Email.
- Create a new email or edit an existing one.
- In the email editor, confirm that the default logo block and colors match the brand you set in your HubSpot branding settings.
- Update any additional styles (such as button colors or background colors) to align with your brand colors if needed.
In many cases, default styles will already reflect the logo and color choices you configured earlier in your account branding settings.
Use HubSpot Branding in Quotes
- Go to Sales > Quotes (or create a quote from a deal record).
- Create a new quote or open an existing template.
- Look for design or theme options that reference your brand or default logo.
- Verify that the correct logo displays in the quote header and that color accents match your brand colors.
When fully configured, HubSpot quotes can mirror the same visual style as your website and sales collateral, improving trust and recognition.
How HubSpot Branding Affects Other Tools
Your branding choices in HubSpot can also impact additional tools, depending on your subscription level and the features you use.
- Meeting scheduling pages: Branding can influence the logo and colors on meeting or booking pages.
- Forms and landing pages: Some templates pull default colors and logos from your brand settings.
- System emails: Specific notification or transactional emails may inherit your logo or color palette.
Always preview assets before publishing to confirm how your HubSpot branding is applied.
Best Practices for Consistent HubSpot Branding
To keep your presence consistent across all HubSpot tools, follow a few practical best practices.
Use High-Quality Brand Assets
- Upload logos with transparent backgrounds where possible.
- Use crisp, non-blurry images sized appropriately for email and web use.
- Standardize logo versions (horizontal, stacked, or icon-only) depending on how they appear in HubSpot layouts.
Document Your HubSpot Brand Settings
- Record the HEX codes for your primary and secondary colors.
- Keep a note of which logo file is used as the default.
- Share these details with anyone who designs emails, pages, or templates in your HubSpot account.
Periodically Review Your Branding
- When your visual identity changes, update assets in your HubSpot branding settings immediately.
- Review active email templates, quotes, and pages after any change to ensure everything still looks correct.
- Check previews on both desktop and mobile devices.
Troubleshooting HubSpot Branding Issues
If you do not see your new logo or colors in a specific tool, consider the following checks.
- Confirm you are editing the correct brand profile in your HubSpot branding settings.
- Verify that the template or theme you are using supports branded logos or color overrides.
- Clear your browser cache or refresh the editor to load recent changes.
- Check user permissions; only users with appropriate settings access can modify account-wide branding.
If problems continue, compare your setup to the official documentation.
For additional technical detail, refer to the original HubSpot knowledge base article on branding: HubSpot company branding setup.
Learn More Beyond HubSpot Branding
Brand consistency is just one part of a strong digital strategy. To expand beyond basic HubSpot configuration and connect branding with broader marketing and SEO strategy, you can explore expert resources from agencies that specialize in implementation and optimization.
For strategic consulting, optimization guidance, and broader CRM alignment, visit Consultevo for more insights and services.
By correctly setting up logos, colors, and brand assets in your HubSpot account, you create a strong, consistent foundation for every email, quote, and page you publish.
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