How to Build a High-Converting Brochure Website with Hubspot Principles

A brochure website inspired by Hubspot best practices can turn a simple online presence into a powerful sales and lead generation tool. By following a clear strategy, using strong messaging, and applying proven layout patterns, you can design a site that looks modern, loads quickly, and guides visitors toward action.

This step-by-step guide is based on insights from successful brochure website examples featured on the official Hubspot brochure website article, adapted into a practical how-to you can follow for any industry.

What Is a Brochure Website in Hubspot Style?

A brochure website is a streamlined site that functions like a digital pamphlet. It highlights who you are, what you offer, and how visitors can contact or buy from you. Unlike large content-heavy sites, a brochure site focuses on clarity, speed, and simple navigation.

Hubspot-inspired brochure sites typically share these traits:

• Simple page structure (often one to five pages)
• Clear value proposition above the fold
• Bold visuals that reflect the brand
• Strategic calls-to-action across the page
• Concise copy focused on benefits

These elements help visitors quickly understand your offer and take the next step without distraction.

Step 1: Plan Your Brochure Website with Hubspot Essentials

Before designing anything, define the strategic foundation of your brochure site. Applying a Hubspot-style approach means aligning the site to concrete business goals and user needs.

Clarify Your Primary Goal

Decide what a successful visit looks like. Common brochure site goals include:

• Generating contact form submissions
• Driving quote or demo requests
• Encouraging direct calls or emails
• Sending visitors to a key product or booking page

Choose one main goal so your layout and messaging stay focused.

Define Your Core Audience

Hubspot emphasizes building pages around buyer personas. For a brochure website, you should identify:

• Who is visiting (role, industry, problem)
• What they want to achieve quickly
• What might stop them from taking action (risks, doubts, confusion)

Use this information to decide which sections, proof points, and visuals matter most on your homepage or main brochure page.

Step 2: Structure the Page Using Hubspot-Inspired Sections

Great brochure sites often follow a predictable structure that feels intuitive. You can adapt a Hubspot-style layout as a starting point, then refine it to match your brand.

Suggested Page Sections

1. Hero section: Clear headline, short subheading, primary call-to-action.
2. Key benefits: Short bullets that explain how you solve the visitor’s problem.
3. Services or product overview: Brief summaries, icons, or cards.
4. Social proof: Testimonials, logos, or quick stats.
5. About section: A concise introduction to your company or team.
6. Contact or conversion block: Form, booking link, or direct contact info.

Many Hubspot examples keep each section visually distinct so visitors can scan quickly and always see a way to act.

Navigation and Information Hierarchy

Even if your site has multiple pages, keep navigation light. Use clear labels such as:

• Home
• Services
• About
• Resources or Blog (if applicable)
• Contact

Place your primary call-to-action (for example, “Get a Quote” or “Book a Demo”) in the top navigation and repeat it in the hero and footer.

Step 3: Write Conversion-Focused Copy with Hubspot Techniques

Strong brochure websites use copy that is short, specific, and focused on visitor outcomes. A Hubspot-guided approach can help you keep every line of text purposeful.

Craft a Compelling Hero Headline

Your hero message should answer two questions: what you do and why it matters. Aim for a headline and subheading combination such as:

• Headline: Describe the outcome (not just the service).
• Subheading: Add a one-line explanation that clarifies how you deliver that outcome.

Below the text, include one primary call-to-action and an optional secondary action, such as “Learn More” for visitors not ready to commit.

Focus on Benefits, Not Features

Hubspot-style brochures prioritize benefits. For each service or feature, write a short description that answers “so what?” For example:

• Feature: 24/7 customer support.
• Benefit: Your team gets answers anytime, so projects never stall.

Use bullet points where possible to keep text scannable and easy to read.

Step 4: Design the Layout Using Hubspot Visual Principles

Visual design should support clarity and action, not distract from it. Many brochure websites highlighted by Hubspot rely on clean lines, generous spacing, and strong contrast.

Visual Hierarchy and Readability

To make your brochure site easy to scan:

• Use one or two main brand colors and one accent color for calls-to-action.
• Limit fonts to a simple heading font and a clean body font.
• Use plenty of white space between sections to avoid clutter.
• Keep paragraphs short and use headings every few lines.

Test your page on both desktop and mobile to ensure images and text scale correctly.

Images, Icons, and Media

Hubspot examples often pair concise copy with bold visuals. Consider:

• Hero images that show your product, team, or environment.
• Icons for each key service to guide the eye.
• Short demo videos or animations, if they load quickly.

Always compress media to maintain fast page speed, a key factor in both user experience and search visibility.

Step 5: Add Trust Signals and Social Proof in a Hubspot Manner

Trust is critical on a brochure website, especially when visitors are deciding whether to contact you or request pricing. Hubspot case studies and examples consistently include trust elements throughout the page.

Types of Social Proof to Include

• Testimonials with names, roles, and company logos.
• Client logos grouped in a simple grid.
• Quick metrics such as years in business, customers served, or key performance improvements.
• Awards or certifications relevant to your field.

Place at least one trust block near your calls-to-action so visitors see proof at the moment of decision.

Step 6: Optimize for Leads and SEO Using Hubspot Practices

A brochure website should be discoverable and built to capture interest. Drawing from Hubspot methodology, combine basic SEO with conversion optimization.

Lead Capture and Calls-to-Action

Use a simple, short form on your main brochure page. To maximize conversions:

• Ask only for essential fields (for example, name, email, and brief message).
• Include a clear headline above the form that emphasizes the benefit of contacting you.
• Add a privacy reassurance line, such as “We respect your inbox and never share your information.”

Repeat your primary call-to-action button in the hero, mid-page, and near the footer.

On-Page SEO Fundamentals

To help search engines and visitors understand your brochure site:

• Use descriptive title tags and meta descriptions that highlight your main offer.
• Include your core service keywords naturally in headings and copy.
• Use alt text for images that briefly describes their content.
• Ensure fast load times by compressing images and minimizing unnecessary scripts.

You can also support your brochure website with strategic internal links from other properties you manage. For instance, an agency or consultant might link to their brochure site from a resource hub such as Consultevo to pass authority and drive targeted traffic.

Step 7: Review, Test, and Iterate Like Hubspot

High-performing brochure websites rarely launch and stay static. Hubspot-style optimization means reviewing performance data and making improvements over time.

What to Test and Improve

• Headlines: Try variations that emphasize different benefits.
• Button copy: Test “Get a Quote” versus “Request Pricing” or “Book a Call.”
• Section order: Move testimonials higher to see if conversion rates improve.
• Form length: Adjust the number of fields to balance lead quality and volume.

Use analytics tools to monitor page views, bounce rate, and form submissions, then refine your content and layout based on real visitor behavior.

Putting Hubspot Principles into Practice

By combining a focused message, clear structure, and conversion-oriented design, you can build a brochure website that does much more than share information. Applying the practical patterns seen in the original Hubspot brochure website examples will help you present your brand clearly, earn trust quickly, and turn more visitors into qualified leads.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`