How to Analyze Marketing Campaigns in Hubspot

The Hubspot campaigns tool helps you understand how your marketing assets perform together so you can track influence, measure ROI, and optimize future work.

This guide walks you through every major reporting area in the campaigns tool, showing you how to review performance, drill into details, and export data for deeper analysis.

Accessing Campaign Analytics in Hubspot

Before you start, confirm that your user has the correct permissions to view campaigns and reports.

1. In your Hubspot account, navigate to Marketing > Campaigns.
2. Select the Campaigns tool.
3. Click the name of the campaign you want to analyze.

This opens the campaign details screen, where you will find multiple tabs such as Performance, Assets, and other reporting views depending on your subscription.

Understanding the Hubspot Campaign Overview

The main campaign details page provides a high-level snapshot of how your campaign is performing across channels and assets.

From this overview, you can usually see:

• Total number of influenced contacts
• Deals and revenue influenced by the campaign
• Top-performing assets and sources
• Key engagement metrics across channels

Use this page to quickly compare success between campaigns and decide which efforts deserve deeper investigation.

Using the Performance Tab in Hubspot Campaigns

The Performance tab is the core analytics area for each campaign in Hubspot. It consolidates high-level metrics and lets you filter data to match your reporting needs.

Key Metrics on the Hubspot Performance Tab

On the performance tab, you can typically view:

• Contacts influenced – number of contacts who engaged with any campaign asset.
• New contacts – first-touch attribution for people created during the campaign window.
• Deals influenced – open and closed deals associated with influenced contacts.
• Revenue influenced – total value of deals tied to the campaign.
• Sessions and views – traffic and engagement across pages, emails, and forms in the campaign.

These metrics help you evaluate both lead generation and revenue impact from your marketing efforts.

Filtering Performance Data in Hubspot

To get accurate, relevant insights, apply filters on the performance tab.

Common filters include:

• Date range – focus on a campaign launch window, a quarter, or a custom period.
• Attribution type – choose first-touch, last-touch, or multi-touch attribution where available.
• Asset type – isolate how specific channels contribute (emails, pages, forms, etc.).

Adjusting these filters allows you to answer questions like “What drove new contacts this quarter?” or “Which assets influenced closed-won deals?”

Reviewing Hubspot Campaign Assets and Their Impact

Each campaign includes multiple assets, such as landing pages, forms, emails, and calls-to-action. Hubspot lets you see how each one contributes to overall performance.

Analyzing Individual Assets in Hubspot

Within the campaign details screen, find the Assets or equivalent section.

1. Locate the asset type you want to review (e.g., landing pages or emails).
2. Review the list of assets associated with the campaign.
3. Click an asset name to open its specific analytics page.

On each asset’s analytics view, focus on metrics such as:

• Views or sends
• Click-through rate
• Submissions or replies
• New contacts generated
• Influenced contacts and deals

Compare assets to identify which elements of your campaign deserve more budget or creative support.

Comparing Asset Types Across the Campaign

Hubspot allows you to look across different asset types to determine which channels drive the best results.

Consider these questions as you review:

• Which emails have the highest engagement and conversion rates?
• Which landing pages convert the most visitors into contacts?
• Which forms capture the most submissions from qualified leads?
• Which calls-to-action generate the most clicks?

Use this information to refine both current and future campaigns.

Working With Attribution and Influence in Hubspot

Campaign analysis depends on understanding how contacts, deals, and revenue are influenced by your marketing work. Hubspot supports multiple attribution perspectives so you can see how campaigns contribute at different stages of the customer journey.

Contacts Influenced by Hubspot Campaigns

The contacts influenced metric shows how many contacts interacted with at least one asset in your campaign. To explore these contacts:

1. From the campaign details page, click the contacts influenced metric.
2. Review the contact list that appears.
3. Use filters to narrow by lifecycle stage, owner, or other properties.

This helps you understand whether your campaign is reaching the right audience segments and moving them through the funnel.

Deals and Revenue Influenced in Hubspot

To understand the impact on pipeline and revenue:

1. From the campaign analytics, click on deals influenced or revenue influenced.
2. Review deal records associated with influenced contacts.
3. Filter by deal stage, amount, or close date to match your reporting goals.

These views support ROI reporting and help sales and marketing teams align around the same performance numbers.

Exporting and Sharing Hubspot Campaign Data

You may want to analyze campaign data outside of Hubspot or share it with stakeholders who do not use the platform.

How to Export Campaign Metrics

1. Open the campaign details page.
2. Look for an Export or similar button on the performance view.
3. Select your preferred file format, such as CSV or Excel.
4. Choose which metrics or reports to include.
5. Download the file and use it in your BI tool or share it with your team.

Always confirm that exported data is consistent with on-screen filters so your reports stay clear and accurate.

Best Practices for Ongoing Hubspot Campaign Reporting

To get the most from your analytics, create a repeatable reporting routine inside Hubspot.

• Set a reporting cadence – review major campaigns weekly, monthly, or by sprint.
• Use consistent date ranges – compare like-for-like time periods to avoid skewed results.
• Standardize metrics – decide which campaign KPIs you report every time.
• Document learnings – log key insights and recommendations for future campaigns.

Over time, this process will help you build a reliable picture of what works and what needs improvement.

Where to Learn More About Hubspot Campaign Analytics

To go deeper into campaign analysis, you can reference Hubspot’s official knowledge base article on analyzing campaigns at this documentation page.

If you want strategic help with marketing operations, attribution, or CRM architecture beyond the built-in tools, you can also contact specialists at Consultevo for tailored consulting and implementation support.

By using the campaigns tool effectively, you can transform raw data inside Hubspot into clear insights that guide better content, smarter budget allocation, and more predictable revenue outcomes.

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