How to Use the Hubspot Campaign Goals Tracker Effectively

The Hubspot campaign goals tracker helps marketers connect high-level objectives to detailed performance data so you can understand what is driving real results across channels.

By tying metrics such as form submissions, influenced contacts, and influenced revenue to each campaign, you can evaluate which assets are working, where to optimize, and how your marketing supports sales outcomes.

What the Hubspot Campaign Goals Tracker Does

The campaign goals tracker in Hubspot links your marketing activities to measurable business outcomes. Instead of only looking at opens or clicks, you can see how a complete initiative contributes to contacts, deals, and revenue.

Within a single campaign, you can track:

New and influenced contacts
Deals and influenced deals
Revenue and influenced revenue
Form submissions and network clicks

This gives a reliable picture of performance across email, landing pages, ads, and more.

Accessing the Hubspot Campaign Goals Tracker

To start working with campaign goals, you first need to open the campaigns tool in your Hubspot account and select the campaign you want to analyze.

Sign in to your Hubspot account.
Navigate to Marketing > Campaigns.
From the list, click the name of the campaign you want to view.
Open the Performance tab for that campaign.

The performance area displays the goals tracker so you can add new goals and monitor live progress.

Understanding Campaign Performance Metrics in Hubspot

The goals tracker is built around a set of standardized metrics that Hubspot uses across campaigns. These metrics are derived from objects such as contacts, deals, and revenue, and allow for consistent reporting.

Core campaign metrics in Hubspot

Depending on configuration and subscription level, the following metrics are commonly available in the tracker:

New contacts: contacts first associated with the campaign.
Influenced contacts: existing or new contacts who engaged with a campaign asset.
New deals: deals created that connect directly to the campaign.
Influenced deals: deals that have at least one contact touched by the campaign.
Revenue: total closed-won amount linked to the campaign.
Influenced revenue: revenue from deals influenced by campaign engagement.
Form submissions: submissions on forms associated with campaign assets.
Network clicks: clicks from paid channels or other connected networks.

The exact list can vary by account, but the goal is consistent: the Hubspot campaign goals tracker consolidates the key performance numbers that matter for decision-making.

How to Add a Goal in the Hubspot Campaign Goals Tracker

After you understand the available metrics, you can add a goal to measure what success looks like for each campaign.

Step-by-step: adding a new goal

Open the campaign in the Hubspot marketing campaigns tool.
In the Performance tab, locate the Goals or goals tracker section.
Click Add goal or the equivalent option.
From the dropdown menu, choose the metric you want to track, such as Influenced contacts, Revenue, or Form submissions.
Enter a numeric target that represents success for this campaign.
Save the goal to add it to the campaign goals tracker panel.

Once saved, the Hubspot interface will begin comparing live campaign results against the target value.

Monitoring Progress with the Hubspot Goals Tracker

After goals are defined, the main value of the Hubspot campaign goals tracker is in ongoing monitoring. The tracker updates as contacts engage, deals progress, and revenue closes.

Reading the progress indicators

For each goal, the tracker typically shows:

Metric name: the type of outcome being tracked.
Target: the numerical objective you defined.
Current value: live performance so far.
Progress percentage: how close you are to the goal.

With this data, you can see at a glance whether a campaign is behind or ahead of expectations. The Hubspot dashboard makes it straightforward to compare multiple goals side by side.

Filtering and time frames in Hubspot reports

Within the campaign performance view, you can often filter by date range so that the campaign goals tracker reflects a specific time window. For example:

Campaign launch week
Current month or quarter
Custom start and end dates

Adjusting these filters helps you understand how quickly you are progressing and whether results are accelerating or slowing over time.

Optimizing Campaigns with Hubspot Goal Insights

Setting goals is only the first step. The real power of the goals tracker in Hubspot comes from using those insights to optimize campaigns.

Identify which assets drive results

From the same campaign interface, you can drill into performance of individual assets such as:

Marketing emails
Landing pages and thank-you pages
Forms and CTAs
Ads and social posts

Compare asset-level data with the overall progress shown in the Hubspot campaign goals tracker. If the goal is influenced contacts but only one email is generating most of the engagement, you may decide to replicate that format or subject line across additional messages.

Adjust tactics based on goal performance

Use the tracker data to guide changes:

If form submissions are below target, experiment with shorter forms or clearer value propositions.
If influenced revenue is lagging while influenced contacts are high, align with sales to refine follow-up sequences.
If network clicks are strong but new contacts are low, review landing page conversion paths.

The Hubspot metrics show not just volume but contribution to pipeline, so every adjustment can be linked back to outcomes.

Best Practices for Setting Hubspot Campaign Goals

To get the most from the campaign goals tracker, treat goals like strategic commitments rather than arbitrary numbers.

Align Hubspot goals with business objectives

Before you launch a campaign, work with stakeholders to define what matters. Examples include:

Generating a specific number of qualified leads for a new product line
Influencing a set amount of renewal or upsell revenue
Supporting a regional sales push by increasing contacts in certain territories

Translate those outcomes into one or more clear metrics inside the Hubspot campaign goals tracker.

Set realistic and measurable targets

Use historical performance data available in your Hubspot reports to estimate achievable numbers. Consider:

Typical conversion rates from visit to contact
Average deal size and close rate
Seasonality or channel-specific behavior

Realistic targets help your team correctly interpret the progress bars in the Tracker rather than constantly seeing campaigns marked as underperforming.

Reporting and Sharing Results from Hubspot

Once campaigns are underway, you may need to share performance with leadership or stakeholders. The campaign goals tracker simplifies this by presenting clear goal versus actual metrics.

Common ways to share Hubspot campaign results include:

Taking screenshots of the performance tab for quick updates.
Building custom reports that reference the same metrics used in campaign goals.
Adding campaign goal widgets to dashboards for ongoing visibility.

Because the data comes from a single campaign record, stakeholders can verify how every tracked asset contributes to final results.

Additional Resources for Mastering Hubspot Campaigns

If you want to go deeper, review the official documentation on the campaign goals tracker from the source page: Use the campaign goals tracker in Hubspot.

For broader strategy support, implementation help, and advanced analytics beyond the native Hubspot features, you can consult a dedicated growth partner such as Consultevo, which specializes in performance-focused marketing systems.

By combining clear objectives, disciplined monitoring, and optimization guided by data from the Hubspot campaign goals tracker, you can continuously improve campaign outcomes and create a reliable link between marketing activity and revenue impact.

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