How to Use Hubspot Comments on Your Marketing Assets

Collaboration inside Hubspot is easier when teams use comments directly on campaigns, emails, forms, and other assets. This guide walks you through how to add, reply to, and manage comments so your marketing and sales teams can review work in one place.

The process is similar across tools, but each asset has its own entry point. Below you will find step-by-step instructions for adding comments to campaigns, workflows, forms, emails, calls-to-action, SEO topics, and more.

Where You Can Add Comments in Hubspot

You can attach comments to a wide range of assets to centralize feedback and approvals. On the source page, Hubspot currently supports comments on:

• Marketing emails and email drafts
• Campaigns
• Workflows
• Forms
• SEO tools, including topics and pages
• Calls-to-action (CTAs)
• Website pages and landing pages
• Blog posts in the content editor

Each of these tools shows a comment icon or a dedicated comments panel where you can review conversations, mention teammates, and resolve feedback.

General Steps to Add Hubspot Comments

Although the interface can vary slightly between tools, the general pattern to leave a comment in Hubspot is consistent.

1. Open the asset you want to review, such as an email, form, or page.
2. Look for the comments icon, comments tab, or sidebar panel.
3. Click to open the comments pane alongside the asset preview or editor.
4. Type your comment in the text field.
5. Mention teammates (if supported) using @ followed by their name.
6. Publish or save the comment so others can see it and reply.

This pattern holds true for most Hubspot assets, even when the control is located in a different panel or toolbar for each tool.

Using Hubspot Comments on Campaigns

Campaigns often involve multiple assets, so comments are helpful for keeping discussions in context.

1. In your account, navigate to Marketing > Campaigns.
2. Select the campaign you want to review.
3. Open the campaign details screen showing performance, assets, and settings.
4. Locate the comments panel (usually in a side column).
5. Type your feedback, add context about campaign goals, and mention teammates responsible for specific tasks.

Use comments to coordinate launch timing, creative changes, or reporting expectations without leaving the Hubspot campaign record.

Adding Hubspot Comments to Emails

Emails are one of the most common assets where teams rely on comments for copy reviews and approvals.

1. Go to Marketing > Email.
2. Create a new email or open an existing draft.
3. In the email editor, find the comments icon or panel.
4. Open the panel to view existing comments and add new ones.
5. Click into the text box to write your comment about subject lines, copy, design, or send settings.
6. Mention stakeholders who need to approve the email or provide edits.

Some email editors allow you to comment on specific modules or sections, which keeps the conversation focused on a particular part of the message.

How to Comment on Forms in Hubspot

Comments on forms help marketing, sales, and operations teams agree on fields, logic, and user experience.

1. In your navigation bar, open Marketing > Forms.
2. Choose an existing form or create a new form.
3. Within the form editor, open the comments sidebar.
4. Leave comments about field labels, required fields, progressive profiling, or follow-up emails.
5. Tag owners who manage lead routing or CRM properties so they can review changes.

Centralizing feedback inside the form editor ensures that changes are not missed and that the form remains aligned with overall Hubspot data strategy.

Using Hubspot Comments on Workflows

Workflows can become complex, which makes comments essential for documenting logic and approvals.

1. Navigate to Automation > Workflows.
2. Open the workflow you want to review.
3. Locate the comments option in the workflow editor.
4. Add comments that explain enrollment triggers, branching logic, or suppression rules.
5. Mention owners responsible for nurturing, sales handoff, or data quality.

Use comments to document why certain steps exist so future users can quickly understand the design of your Hubspot workflow.

Adding Comments to Hubspot SEO Tools

The source article shows that you can comment within SEO tools to coordinate content strategy.

1. Go to Marketing > Website > SEO.
2. Open a specific topic or related page.
3. In the SEO details view, open the comments panel.
4. Leave comments on keyword targeting, optimization ideas, or on-page improvements.
5. @mention writers, editors, and SEO specialists who should adjust or review content.

This is useful when you want to tie SEO insights directly to the assets and topics managed in Hubspot.

Hubspot Comments on Pages, CTAs, and Blog Posts

Many content assets also support contextual comments to streamline reviews.

Website Pages and Landing Pages in Hubspot

1. Navigate to Marketing > Website > Website pages or Landing pages.
2. Select a page to edit.
3. Open the page editor and look for the comments icon.
4. Use comments to discuss layout, design elements, copy changes, or A/B testing ideas.

Comments keep all design and copy notes attached to the page itself, rather than scattered across external documents.

Hubspot Comments on Calls-to-Action (CTAs)

1. Open your CTAs tool from the marketing navigation.
2. Choose the CTA you want to review.
3. Open its details screen or editor.
4. Add comments about placement, copy, color, and performance.

Collaborators can see all notes in one place before a CTA goes live on a page or email.

Comments in the Blog Editor

1. Navigate to Marketing > Website > Blog.
2. Edit a blog post draft.
3. Use the comments sidebar to suggest title tweaks, structure changes, or internal links.
4. Tag authors or editors directly in each comment.

Blog comments are helpful for editorial workflows where multiple reviewers need to weigh in before publication.

Best Practices for Managing Hubspot Comments

To keep collaboration efficient and avoid confusion, follow these practices.

• Be specific: Reference the exact section, step, or module when leaving feedback.
• Use mentions consistently: Mention the person responsible for the change so ownership is clear.
• Resolve outdated threads: When comments are addressed, close the loop or mark them as resolved if the tool supports it.
• Document decisions: Summarize final decisions in a comment so anyone reviewing the asset later understands context.
• Keep comments professional: Treat comments as part of the permanent documentation for the asset.

Useful Resources for Hubspot Collaboration

For detailed, tool-specific screenshots and any feature updates, always refer to the official Hubspot documentation. The full article on adding comments to assets is available at this Hubspot knowledge base page.

If you are planning a broader marketing or CRM implementation that relies on comments, workflows, and collaboration features, you can also explore expert consulting services at Consultevo for strategic guidance.

By using comments effectively across campaigns, emails, forms, workflows, and content, your team can keep all collaboration inside Hubspot, reduce back-and-forth in external tools, and maintain a clear record of decisions for every asset in your account.

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