How to Connect Social Media Accounts in HubSpot

Connecting your social media accounts to HubSpot lets you publish posts, monitor engagement, and report on performance without leaving your CRM. This guide walks you through the exact steps and requirements to connect each supported network.

Before you begin, make sure you have the correct login credentials and permissions for your social profiles and pages, and that you understand who in your organization should have access inside HubSpot.

HubSpot social tools: key things to know

When you connect accounts to the social tools in HubSpot, you can:

• Publish and schedule posts to multiple networks from one calendar
• Monitor social interactions associated with your connected accounts
• Report on clicks, interactions, and traffic generated by social content

However, what you can do depends on how your social accounts are set up and which user permissions you have in both the network and HubSpot.

Requirements before connecting social accounts to HubSpot

Each network has its own technical and permission requirements. Review these before you try to connect anything to HubSpot.

Facebook and Instagram accounts with HubSpot

• You must have a personal Facebook profile that manages the page or Instagram account you want to connect.
• Your Facebook profile must be an admin of the Facebook Page.
• For Instagram, the account must be a Business or Creator account and linked to a Facebook Page.
• HubSpot relies on Facebook permissions, so the user who connects the account must grant all requested permissions during the connection flow.

LinkedIn accounts with HubSpot

• You can connect both personal LinkedIn profiles and LinkedIn Company Pages.
• To connect a Company Page, your LinkedIn user must have admin access to that Page.
• The user who authorizes the connection in HubSpot controls the connection status. If their LinkedIn access changes, you may need to reconnect.

Twitter (X) accounts with HubSpot

• You must be able to log in to the Twitter account directly.
• The authorizing user grants HubSpot access using Twitter’s app authorization screen.
• If Twitter changes account permissions or revokes app access, the connection in HubSpot can break and may need to be refreshed.

How to connect social media accounts in HubSpot

Follow these steps to connect any supported social network to HubSpot so you can manage publishing and reporting in one place.

Step 1: Open the social settings in HubSpot

1. Log in to your HubSpot account.
2. In the main navigation, go to Marketing > Social.
3. If this is your first time using the tool, you may see prompts to connect an account; otherwise, open the settings or accounts tab within the social tool.

From this screen you can add new social accounts, review existing connections, and manage which users can publish.

Step 2: Choose which network to connect

Inside the social tool in HubSpot, you will see options to connect different networks, such as:

• Facebook Pages
• Instagram Business accounts
• LinkedIn personal profiles
• LinkedIn Company Pages
• Twitter accounts

Select the button or link for the network you want to connect. HubSpot will redirect you to that network’s authorization screen.

Step 3: Authorize HubSpot with your social network

1. On the network’s login or authorization page, sign in with the account that has the correct admin or profile access.
2. Review the list of permissions requested for HubSpot. These typically include permission to publish content and read basic account information.
3. Accept or approve the permissions to complete the connection.

Once authorization is complete, you will be redirected back to HubSpot and will see the connected account listed in your social settings.

Managing connected social accounts in HubSpot

After your accounts are connected, you can control how they are used within HubSpot and which users in your portal can publish content.

Review and edit account details

From the social settings area in HubSpot you can:

• See a list of all connected social accounts
• Confirm which user connected each account
• Rename an account’s internal label so it is easy to recognize for your team

This is useful if you manage multiple brands or regions within the same HubSpot portal.

Set user publishing permissions in HubSpot

HubSpot lets you control who can publish to each connected social account. In the social settings, you can:

• Allow all users with social publishing access to post to specific accounts
• Restrict publishing to only certain teams or individual users
• Limit users to draft-only access so another user can approve posts

These controls help you keep brand standards consistent and reduce the risk of accidental posts to the wrong account.

Reconnect expired or broken accounts in HubSpot

Social networks sometimes expire connected apps or change security policies. In HubSpot you may see warnings that an account needs attention. Typical reasons include:

• The password for the social account was changed
• Admin access for the user who connected the account was removed
• The network revoked app permissions for security reasons

To fix this, open the social settings in HubSpot, locate the affected account, and follow the prompt to reconnect. You will go through the same authorization process as when you first connected.

Best practices for using HubSpot with social media

Once your accounts are connected, you can make the most of the social tools in HubSpot by following a few best practices.

Organize your social publishing in HubSpot

• Use the social calendar to plan posts across all connected networks.
• Filter by account, campaign, or date range to spot gaps in your schedule.
• Coordinate with email and blog campaigns so your HubSpot marketing assets work together.

Monitor engagement from connected accounts

With your accounts connected in HubSpot, you can track:

• Interactions such as likes, comments, and shares
• Which posts drive the most clicks to your website
• How social traffic influences contacts and deals

This makes it easier to prove the impact of social activity on your broader marketing goals.

Maintain secure access in HubSpot

• Periodically review which users can publish to each social account in HubSpot.
• Remove access if team members change roles or leave the organization.
• Update connections promptly when passwords or admin roles change in the networks.

Learn more about HubSpot social connections

For the latest technical details on supported networks, permissions, and limitations, review the official documentation on connecting social media accounts to the HubSpot social tools in the HubSpot Knowledge Base.

If you need broader strategy help for getting value from your CRM and social channels, you can also explore resources from Consultevo, a consultancy focused on optimizing marketing and sales operations.

By meeting the requirements outlined above and managing access carefully, you can keep your social presence integrated and secure while taking full advantage of the publishing, monitoring, and reporting features built into HubSpot.

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