How to Create Effective CTAs in Hubspot

Creating strong calls-to-action (CTAs) in Hubspot is essential if you want more clicks, form submissions, and qualified leads from your website and marketing campaigns.

This guide walks you through how to set up, customize, insert, and measure CTAs so you can use them strategically across your content.

Understanding CTAs in Hubspot

Before you build anything, it helps to understand what a CTA is in the context of Hubspot.

A call-to-action is an interactive element that encourages visitors to take a specific next step, such as:

• Downloading a content offer
• Booking a meeting or demo
• Starting a free trial
• Subscribing to a newsletter

In the Hubspot marketing tools, CTAs can be buttons, images, or pop-up style elements that you place into pages, blog posts, emails, and other assets.

Access Requirements for Hubspot CTA Tools

To follow the steps below, you need access to the Hubspot marketing tools that support CTAs.

Permissions and access typically include:

• Marketing Hub subscription that supports CTAs
• Permissions to edit marketing assets and view analytics
• Access to pages, blogs, and emails where CTAs will be placed

If you work in a larger team, confirm that your Hubspot user account has the correct permissions before you begin.

How to Create a New CTA in Hubspot

Use the CTA tool to create a new call-to-action that you can insert into multiple assets.

Step 1: Open the Hubspot CTA Tool

1. Sign in to your Hubspot account.
2. Navigate to your marketing tools where CTAs are managed.
3. Open the section dedicated to creating and managing calls-to-action.

This area shows a list of existing CTAs, along with performance data such as views, clicks, and click-through rate.

Step 2: Start a New CTA

1. Click the option to create a new CTA.
2. Choose the type of CTA you want to build, such as a button-style CTA.
3. Give the CTA a clear internal name so your Hubspot reports are easy to understand later.

Use a naming convention that includes the offer, location, and campaign, for example: ebook-pricing-guide-blog-sidebar.

Step 3: Design Your CTA

Next, configure how the CTA will look and what it will say.

Typical settings in Hubspot include:

• Button text: Short, action-oriented copy such as “Download the Guide”.
• URL or action: The page, form, or file the visitor goes to after clicking.
• Style: Colors, fonts, and size that match your brand.
• Hover effects: Visual cues when users move the mouse over the CTA.

Keep text specific and benefit-driven so visitors know exactly what they will get after clicking.

Step 4: Configure Targeting and Options

Depending on your Hubspot subscription, you can configure advanced options such as:

• Smart content based on contact lists or lifecycle stage
• Different versions for mobile and desktop
• Language variations for multi-language sites

Use these options to align your CTA with each segment of your audience and increase relevance.

Hubspot CTA Placement Best Practices

Once your CTA is built, you need to place it where visitors are most likely to click.

Adding CTAs to Hubspot Pages

1. Open the page editor for the page you want to update.
2. Locate the section or module where your CTA should appear.
3. Use the module options to insert a CTA created in the Hubspot CTA tool.
4. Choose your CTA from the list and save the change.

Common placements include:

• Above the fold on landing pages
• At the end of high-intent sections
• In sidebars for supporting offers

Adding CTAs to Hubspot Blog Posts

1. Open your blog post in the content editor.
2. Scroll to the middle or end of the post.
3. Insert a CTA module or component.
4. Select the relevant CTA from your Hubspot library and update the post.

Align blog CTAs with the topic of the article. If a post covers a specific problem, offer a related guide, checklist, or demo as the next step.

Using CTAs in Hubspot Emails

1. Open the email editor in your Hubspot marketing tools.
2. Add a button or CTA module to the email body.
3. Connect it to an existing CTA or configure the link directly.
4. Preview on both desktop and mobile before sending.

Make sure the CTA stands out visually and is clearly visible on small screens, since a large percentage of email opens happen on mobile devices.

Analyzing CTA Performance in Hubspot

Tracking performance allows you to refine CTAs over time and improve conversions.

Key Metrics in Hubspot CTA Reports

In the CTA tool, you can typically review metrics such as:

• Views: How many times the CTA was seen.
• Clicks: How many visitors clicked.
• Click-through rate (CTR): Clicks divided by views.
• Submissions or influenced contacts: Follow-up actions from clicks.

Filter by date range, asset type, or campaign to see how performance changes over time.

Running A/B Tests on CTAs in Hubspot

Use variation testing to compare different versions of your CTAs.

1. Create one or more CTA variants with different text, colors, or placements.
2. Configure the test in your Hubspot CTA settings.
3. Run the variants for a statistically meaningful period.
4. Choose the best-performing version and roll it out fully.

Test only one major element at a time—such as text or color—so you can be confident about what caused the improvement.

Optimization Tips for Hubspot CTA Strategy

Use these practical tips to improve your overall CTA strategy inside your Hubspot account:

• Map each CTA to a clear stage in your buyer journey.
• Use consistent design so visitors recognize CTAs across your properties.
• Ensure your landing pages match the promise made in the CTA text.
• Review CTA performance monthly and retire low performers.

Pair CTAs with strong landing pages, helpful forms, and follow-up workflows for the best results.

Where to Learn More About Hubspot CTAs

For the most detailed, up-to-date technical instructions, refer directly to the official documentation on how to create calls-to-action in Hubspot CTA tools.

If you need broader marketing and implementation guidance beyond the platform itself, you can also consult specialized agencies such as Consultevo for strategy, setup, and optimization support.

By following the steps above and regularly reviewing your analytics, you can turn your Hubspot CTAs into reliable drivers of leads and revenue.