Create and Customize Website Pages in HubSpot
HubSpot gives marketers, designers, and content teams an intuitive way to build website and landing pages without heavy development work. This guide walks you through creating pages, choosing templates, customizing content, and managing page settings so you can launch high-performing web content quickly.
Getting Started with HubSpot Page Creation
Before building your first page, confirm that your domain is connected and that you have appropriate permissions in your HubSpot account. Pages are created and managed in the content editor, where you can select themes, templates, and modules.
Access the HubSpot Website Pages Tool
- In your HubSpot account, go to the main navigation.
- Open the Marketing menu.
- Select Website, then choose Website pages or Landing pages depending on your goal.
The pages dashboard lists all existing content, lets you search, filter by status, and manage performance.
Create a New HubSpot Website or Landing Page
You can create pages from scratch or by duplicating existing content. Both approaches rely on the theme and template structure configured in your HubSpot CMS.
Start a New HubSpot Page from Scratch
- In the pages dashboard, click the Create button.
- Choose either Website page or Landing page.
- Select the domain for your page from the dropdown (if multiple domains are available).
- Pick a theme-backed template or a coded template based on your design needs.
- Click Next to open the page editor.
If you are using a theme, templates will inherit consistent styles, typography, and layout options, helping you protect your brand standards.
Duplicate an Existing HubSpot Page
When a similar layout already exists, duplicating a page can save time:
- From the pages dashboard, hover over the page you want to reuse.
- Click the More dropdown.
- Select Clone or Clone to new language.
- Rename the cloned page and update its URL to avoid conflicts.
Use this method for consistent landing page campaigns, A/B tests, and regional variations of the same offer.
Choose Templates and Themes in HubSpot
Your theme and template determine which modules and layout options are available. HubSpot themes come with prebuilt templates for homepages, landing pages, blogs, and more.
Select the Right HubSpot Template
When prompted during page creation:
- Browse available templates filtered by theme.
- Preview a template to see structure and modules.
- Select a template that fits your goal: lead capture, product information, or content marketing.
You can switch templates later, but some modules or settings may change based on the new design.
Understand Theme vs. Coded Pages in HubSpot
- Theme templates provide drag-and-drop editing and global styles.
- Coded templates are created by developers and may offer more custom behavior.
- System templates handle special pages like error pages and password prompts.
Work with your development or implementation partner if you need a custom theme or advanced coded modules in HubSpot.
Edit Content with the HubSpot Drag-and-Drop Editor
The content editor lets you update copy, images, forms, and layout without touching code. Most theme-based pages in HubSpot rely on this drag-and-drop interface.
Use Modules to Build Your Layout in HubSpot
Modules are reusable content blocks. Common options include:
- Rich text for headings, paragraphs, and links.
- Images, galleries, and video embeds.
- Forms for lead capture and newsletter signups.
- Buttons and CTAs for conversions.
- Columns and spacers for layout control.
To edit modules in HubSpot:
- Click a module in the page preview.
- Adjust its content and settings in the left sidebar.
- Use drag handles to move modules within or between sections.
- Click Apply or Done to save module-level changes.
Customize Global Content in HubSpot Themes
Some areas, like headers and footers, use global content. Updates here affect every page that references the same global group.
- In the editor, click the global header or footer area.
- Choose Edit global content.
- Update navigation menus, logos, or contact information.
- Publish global changes to apply them across your HubSpot site.
Use global content to maintain consistent navigation and branding while individual pages focus on their specific goals.
Configure Essential HubSpot Page Settings
Before you publish, configure settings that affect SEO, user experience, and reporting. These options live in the Settings panel of the page editor.
Set the Page Title, URL, and Language
- Page title: The browser and SERP title. Keep it descriptive and concise.
- Slug: The URL path segment. Use simple, keyword-focused language.
- Language: Define the page language, especially for multilingual sites.
When you update the slug in HubSpot after publishing, configure automatic redirects so existing links still work.
Optimize SEO Settings in HubSpot
Within the optimization panel you can:
- Add a meta description that summarizes the page content.
- Review on-page SEO recommendations from the built-in assistant.
- Set canonical URLs if you have similar or duplicate content.
- Manage indexing preferences for search engines.
Combining thoughtful copy with technical optimization in HubSpot helps your pages rank and convert more effectively.
Control Advanced Options and Tracking
Depending on your subscription level, you can:
- Assign a campaign for better attribution.
- Add custom head HTML for scripts and third-party tools.
- Set access controls such as password protection or membership.
- Choose featured images for social sharing.
Configure these elements before launch to simplify later optimization.
Preview, Test, and Publish Your HubSpot Page
Always preview your page and test key interactions before making it live. HubSpot offers multiple preview options to help you review the experience.
Preview Your HubSpot Page on Different Devices
- Click Preview in the top-right of the editor.
- Switch between desktop, tablet, and mobile views.
- Use live preview links to share the page with stakeholders.
- Test forms, buttons, and navigation in each view.
Confirm that all modules display correctly, images are optimized, and copy is easy to scan on small screens.
Publish or Schedule Your Page in HubSpot
- When you are satisfied with the page, click Publish.
- Choose Publish now or set a future date and time to schedule.
- Review any warnings or SEO suggestions before confirming.
- After publishing, use the page details view to track performance.
You can unpublish or update content later. HubSpot maintains version history so you can review changes over time.
Manage and Analyze HubSpot Pages Over Time
Once your pages are live, you can optimize them based on performance data and evolving business goals.
Monitor Performance in HubSpot Analytics
From the pages dashboard:
- Open the details view for a specific page.
- Review traffic, sources, and conversions.
- Analyze engagement metrics such as bounce rate and time on page.
- Identify pages that need new offers, stronger CTAs, or layout adjustments.
Use this information to guide ongoing improvements to page content in HubSpot.
Iterate on Content and Design
Effective website and landing pages rarely stay static. In your HubSpot account, schedule regular reviews to:
- Update offers and calls-to-action.
- Refine copy for clarity and relevance.
- Test different hero images or layouts.
- Align messaging with current campaigns and buyer journeys.
Pair these updates with A/B testing features where available to validate what works.
Next Steps and Helpful HubSpot Resources
Building pages is only one part of a complete digital strategy. Combine HubSpot CMS with email marketing, workflows, and CRM data to deliver personalized experiences throughout the customer lifecycle.
To dive deeper into every capability described here, review the official documentation on creating and customizing pages in HubSpot at this support article.
If you need strategic or technical help implementing a full HubSpot website or optimizing your existing pages, consider working with a specialized consultancy such as Consultevo to accelerate your results.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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