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Custom Analytics in HubSpot

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Custom Analytics in HubSpot: Step‑by‑Step Guide

Custom analytics views in HubSpot let you focus your traffic and reports on exactly the parts of your site that matter most. By defining rules around domains, subdomains, and specific URL paths, you can quickly isolate performance and gain clearer insights for smarter reporting.

This guide walks you through how to create, manage, and use custom analytics views so you can get more precise data from your reporting tools.

What Are Custom Analytics Views in HubSpot?

A custom analytics view is a saved set of URL rules that tells your analytics tools which website traffic to include. Instead of looking at every page on every domain, you can limit reports to a specific section of your site, a particular language, or a single subdomain.

These views affect the data you see in reporting tools, but they do not change how page views are tracked. HubSpot still records visits across all connected content; the view only filters what appears in the selected reports.

Where HubSpot Custom Analytics Views Are Used

Once you create views, you can apply them in several tools to refine the data displayed. Common places where custom views are available include:

  • Traffic analytics reports
  • Website pages performance tools
  • Landing pages performance tools
  • Blog performance and analytics
  • Knowledge base or other hosted content reports (when applicable)

When a view is selected, each related report will only show sessions and page views that match the URL rules you set up.

Preparing to Create HubSpot Analytics Views

Before building a new view, clarify how you want to slice your data. Some popular use cases include:

  • Filtering data to one primary domain only.
  • Separating blog performance from landing pages.
  • Reporting on a language folder such as /fr/ or /en/.
  • Focusing on a particular subdirectory, such as /resources/ or /pricing/.

Having a clear goal ensures the rules you define match how your site is structured.

How to Create a Custom Analytics View in HubSpot

Follow these steps to create a new view from your reporting settings.

Step 1: Navigate to Analytics Views Settings in HubSpot

  1. Log in to your account with the proper permissions to edit analytics settings.
  2. Go to your main settings area from the navigation bar.
  3. Locate the section dedicated to tracking and analytics, then open the area labeled for analytics views or website analytics filters (wording may vary slightly based on your subscription).

This section lists all existing custom views and shows which one is currently active as the default.

Step 2: Add a New Analytics View

  1. Click the button to create or add a new view.
  2. Enter a clear name for the view, such as “Blog Only,” “Primary Domain,” or “French Site.”
  3. Optionally, add an internal description so teammates know what the view includes.

Use consistent naming conventions so everyone can quickly understand what each view is designed to show.

Step 3: Configure URL Rules in HubSpot

Now define the URL rules that determine which traffic is included in the view.

  1. Select the type of rule you want to apply, for example:
    • Domain or subdomain
    • Exact URL
    • URL path begins with
    • URL path contains
  2. Enter the value for the rule, such as:
    • www.example.com for a primary domain
    • blog.example.com for a blog subdomain
    • /blog/ for all blog content on a single domain
  3. Choose whether the rule is inclusive (include only URLs that match) or exclusive (exclude URLs that match).

You can usually combine multiple rules to refine the data set. For instance, you might include all traffic where the path begins with /blog/ but exclude a specific demo or test URL.

Step 4: Review and Save Your HubSpot View

  1. Check all rules for typos in domains, subdomains, or paths.
  2. Confirm that the logic (include vs. exclude) matches your reporting goal.
  3. Click Save or Create to finalize the view.

After saving, the new view will appear among your available filters in supported reporting tools.

Managing Existing HubSpot Analytics Views

Over time, you may need to edit or remove views as your website evolves. You can manage them from the same analytics views settings area.

Edit an Existing HubSpot View

  1. Open the analytics views settings panel.
  2. Find the view you want to update in the list.
  3. Click the option to edit.
  4. Adjust the name, description, or rules as needed:
  • Update paths when new sections are added.
  • Remove outdated subdomains.
  • Add exclusions for internal or test pages.

Save your changes so future reports use the updated filtering logic.

Set a Default Analytics View in HubSpot

You can pick a default view that will be selected automatically in certain tools.

  1. In the list of views, locate the one you want as the default.
  2. Use the available toggle or menu option to mark it as the default view.
  3. Confirm the change so all applicable reports open with this filter pre‑applied.

Users can usually switch to other views as needed, but starting with the most relevant one saves time and keeps reports consistent.

Delete a HubSpot Analytics View

If a view is no longer needed or was created incorrectly, you can remove it.

  1. From the analytics views settings screen, find the view to delete.
  2. Select the delete or remove option from the action menu.
  3. Confirm the deletion. Once removed, the view will no longer be available in your reports.

Be sure no teams rely on a view before you delete it; consider renaming it first as “Archived” to test whether anyone still uses it.

Using Custom Analytics Views in HubSpot Reports

After setting up views, you can apply them directly in your reporting tools.

Apply a HubSpot View in Traffic Analytics

  1. Open your traffic analytics or similar reporting dashboard.
  2. Look for a filter or dropdown labeled View or Analytics view.
  3. Select the custom view you want to apply.

Charts, tables, and metrics will refresh to show only the traffic that matches your rules. This allows you to compare performance between different parts of your site by switching among views.

Use HubSpot Views Across Different Content Types

Dependent on your subscription and setup, you can often use the same view in:

  • Website page performance dashboards
  • Landing page performance dashboards
  • Blog analytics and topic‑level insights

This ensures consistent filtering so that visits, conversions, and engagement metrics remain aligned across tools.

Best Practices for HubSpot Analytics Views

To get the most from your configuration, keep these guidelines in mind:

  • Match views to business goals: Create views that mirror your real reporting needs, such as regions, product lines, or languages.
  • Avoid overly complex rules: Too many overlapping conditions can create confusion. Start simple and refine over time.
  • Standardize naming: Use clear, descriptive names so teammates can quickly choose the right view.
  • Review views regularly: Update or archive views when you launch new sections or retire old ones.

When used correctly, custom analytics views significantly improve clarity and help you make more accurate data‑driven decisions.

Learn More and Related Resources

For the full, official documentation on setting up and managing custom analytics views, refer to the original HubSpot knowledge base article: Create custom analytics views.

If you need expert help planning your tracking strategy, aligning reporting structures, or configuring advanced setups, you can also explore consulting services at Consultevo.

By taking a few minutes to define well‑structured custom analytics views, you transform broad data into focused insights that better reflect how your marketing and content truly perform.

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