How to Connect a Dedicated Email Sending IP in Hubspot

Setting up a dedicated email sending IP in Hubspot is essential if your team sends large volumes of marketing emails and wants more control over deliverability and sender reputation.

This step-by-step guide explains how to connect a dedicated IP address, what you need before you start, and how to warm up the new IP correctly.

What a Dedicated IP Does in Hubspot

In Hubspot, a dedicated IP is an IP address used exclusively by your account to send marketing emails. This differs from a shared IP pool, where many customers share the same IP reputation.

Using a dedicated IP can help you:

Build your own email sending reputation.
Reduce the risk of other senders impacting your deliverability.
Gain more consistent inbox placement over time.

However, a dedicated IP in Hubspot requires proper setup and a careful warm-up plan to avoid deliverability issues.

Prerequisites for Using a Dedicated IP in Hubspot

Before you configure your dedicated IP, make sure your account meets these conditions.

Account and Subscription Requirements

Your Hubspot account must include the dedicated IP add-on or a subscription tier that supports dedicated IPs.
You need super admin or equivalent permissions to access email settings.

Technical Requirements

Access to your DNS provider to update domain records.
A verified email sending domain configured in Hubspot.
Compliance with email-sending best practices and anti-spam regulations.

Having these pieces in place ensures the dedicated IP setup in Hubspot goes smoothly.

How to Connect a Dedicated IP in Hubspot

The process to connect a dedicated sending IP involves going into your email settings and walking through a guided setup wizard.

Step 1: Open Email Settings in Hubspot

Sign in to your Hubspot account.
Navigate to Settings from the main navigation.
In the left sidebar, go to your Marketing Email or email configuration section, depending on your edition.

This is where Hubspot stores all configuration options related to marketing email, including IP management.

Step 2: Start the Dedicated IP Connection Process

Locate the option to manage sending domains and IP addresses.
Choose to connect or configure a dedicated IP address.
Follow the on-screen prompts that Hubspot provides to begin the setup flow.

Hubspot will guide you through each step, and the interface may include slight variations depending on your subscription and region.

Step 3: Verify or Configure Your Sending Domain

Hubspot requires a verified sending domain to associate with your dedicated IP.

Select the domain you will use for sending marketing emails.
If the domain is not yet verified, follow the prompts to add the necessary DNS records.
Return to Hubspot after DNS changes propagate and confirm the verification status.

Make sure you use the same sending domain you plan to use regularly so your new IP reputation builds consistently.

Step 4: Add DNS Records Provided by Hubspot

During setup, Hubspot provides DNS records you must add at your DNS provider.

SPF and DKIM records to authenticate your email.
Additional records that may be required to properly route and sign messages through the dedicated IP.

Copy each DNS record value from Hubspot.
Paste the records into your DNS host exactly as shown.
Save the changes and allow time for DNS to propagate.

After propagation, return to the configuration screen in Hubspot and confirm that all records are detected and verified.

Step 5: Complete the Dedicated IP Connection

Once DNS verification succeeds, Hubspot can finalize the connection of your dedicated sending IP.

Review the summary of your configuration.
Confirm that your sending domain and dedicated IP are linked.
Save and exit the setup wizard.

Your Hubspot account is now able to send marketing emails using the dedicated IP address. The next critical stage is warming up the IP slowly.

How to Warm Up Your Dedicated IP in Hubspot

A new dedicated IP has no sending history, so inbox providers treat it cautiously. Warming up the IP through Hubspot means sending gradually increasing volumes to engaged contacts.

Follow a Gradual Sending Schedule

Start with smaller batches of highly engaged subscribers.
Increase daily volume slowly over several weeks.
Avoid sudden spikes in total sends.

Use Hubspot engagement data, such as prior opens and clicks, to prioritize your most responsive contacts during the early warm-up period.

Send to High-Quality, Opted-In Contacts Only

During warm-up, send emails only to lists that:

Are fully opted-in and compliant.
Have a history of good engagement.
Do not include purchased or low-quality addresses.

This helps your dedicated IP in Hubspot earn a positive reputation with minimal bounces, spam complaints, or unsubscribes.

Monitor Performance Metrics in Hubspot

Use Hubspot analytics to track:

Open and click-through rates.
Bounce and spam complaint rates.
Trends by campaign and by day.

If you see deliverability problems, pause large increases in volume and focus again on your most engaged audiences until metrics improve.

Managing and Maintaining Your Hubspot Dedicated IP

After your warm-up period, ongoing maintenance is essential to protect your dedicated IP reputation in Hubspot.

Keep Lists Clean and Updated

Regularly remove hard bounces and invalid addresses.
Suppress consistently unengaged contacts.
Honor unsubscribes and preference center choices promptly.

Healthy lists support better inbox placement and reduce the risk of spam complaints.

Align Content and Frequency with Subscriber Expectations

Sending relevant content at a reasonable cadence helps keep your Hubspot IP reputation strong.

Stay consistent with what you promised at signup.
Avoid sending too frequently to low-engagement segments.
Test subject lines and content for clarity and value.

Where to Learn More About Hubspot Email Setup

For further technical reference, you can review the official documentation on connecting a dedicated IP address for sending emails in Hubspot at this support article.

If you want strategic help optimizing your email infrastructure and marketing automation beyond Hubspot configuration alone, visit Consultevo for expert consulting resources.

By carefully setting up your dedicated IP, warming it properly, and following deliverability best practices, you can use Hubspot to send high-performing marketing campaigns with stronger control over your sender reputation.

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Hupspot dedicated IP setup guide