How to Use HubSpot Default Product Properties

Hubspot provides a set of default product properties that control how products behave in your CRM, deals, line items, and quotes. Understanding these properties helps you keep pricing accurate, reporting reliable, and product data consistent across your portal.

This guide walks through every default product property, how it works, and how to use it effectively in your product library.

What Are HubSpot Default Product Properties?

Default product properties are standard fields that come built into the product object. You can view and manage them in your product library and use them in line items, quotes, and automation.

These properties let you:

• Store core product details such as name, description, and SKU
• Control pricing structure and terms for billing
• Track units, quantities, and fees
• Use consistent fields in custom reports and workflows

The full reference for all default properties is available in the official HubSpot documentation at HubSpot’s default product properties.

Key HubSpot Product Properties for Identification

These properties help you uniquely identify and categorize each product in your database.

Product Name

Property: Name
Use: The main label for your product. This is what users see when they add products to deals or quotes.

Best practices:

• Use clear, descriptive names that sales can search easily.
• Avoid internal codes only your operations team understands.
• Keep naming consistent across your entire HubSpot product catalog.

SKU (Stock Keeping Unit)

Property: SKU
Use: A unique identifier to distinguish products and variants.

Best practices:

• Match your existing ERP or billing system where possible.
• Use a unique value for every product or variant.
• Use SKU in reports and integrations as a stable reference.

Description

Property: Description
Use: A longer explanation of the product’s features or benefits.

Tips:

• Keep it concise but informative for sales reps and quotes.
• Highlight what matters most for buyers (value, use case, limits).

HubSpot Product Properties for Pricing

Pricing properties govern how products are calculated on deals and line items. Configure these carefully so that revenue data stays consistent.

Unit Price

Property: Unit price
Use: The price per unit before discounts or taxes.

Implementation steps:

1. Open your product in the product library.
2. Enter the standard price you want used for new quotes.
3. Align the value with your billing or accounting system.

Billing Frequency

Property (example): Billing frequency or term-type fields
Use: Helps define whether a product is one-time, monthly, annual, or another billing schedule where applicable.

Recommendations:

• Use consistent frequency values for all recurring items.
• Make sure your sales team understands which options are valid.

Discount and Fees

Some default properties can be used on line items to represent discounts or additional fees when associated with products.

Usage ideas:

• Configure default prices and let reps add discounts on deals.
• Use fixed-fee products for onboarding or setup items.

HubSpot Product Properties for Units and Quantity

These properties define how the quantity of a product is interpreted when added to a deal or quote.

Unit of Measure

Property: Unit of measure
Use: Describes what each unit represents (e.g., user, license, seat, hour, package).

Tips:

• Use terms that match what appears on invoices.
• Keep capitalization and wording consistent across all products.

Default Quantity

Property: Quantity (when used as a default value)
Use: Indicates the standard number of units that typically applies when the product is added.

Recommendations:

• Set quantity to 1 if there is no typical default.
• Use a higher default only when nearly every sale uses that amount.

Operational HubSpot Product Properties

Operational properties support organization, reporting, and automation across your CRM.

Active or Archived Status

Use: Determine whether a product is still available for use.

Best practices:

• Archive products that are no longer sold but needed for historical reporting.
• Do not delete products that appear on past deals or quotes.

Internal Notes

Property: Internal notes or similar reference fields
Use: Store information relevant to sales or operations but not intended for customers.

Ideas:

• Add renewal instructions or discount rules.
• Document prerequisites or bundling requirements.

How to Configure HubSpot Default Product Properties Step-by-Step

Follow these steps to configure your default properties in a structured way.

Step 1: Audit Your Existing Product Data

1. Export your current product list from billing or ERP systems.
2. Identify fields that map to default HubSpot properties (name, SKU, price, unit, etc.).
3. Standardize naming, SKUs, and pricing before import.

Step 2: Map Data to HubSpot Properties

1. Open your product settings in the CRM.
2. Match each column from your source file to the relevant default property.
3. Confirm that every required default field has a clear value.

Step 3: Import and Validate

1. Import your products into the product library.
2. Create a test deal and add multiple products.
3. Check pricing, quantities, and totals to confirm calculations are correct.

Step 4: Train Your Team

1. Explain which default properties your team must never change (for example, SKU).
2. Show how to search products by name and SKU inside HubSpot deals.
3. Document simple rules for applying discounts and quantities.

Reporting With HubSpot Product Properties

Because default properties are standardized, you can leverage them heavily in reports and dashboards.

You can:

• Filter revenue reports by specific SKUs or product groups.
• Segment closed-won deals by product type or billing model.
• Monitor the performance of new product launches over time.

Using these properties consistently is critical for accurate forecasting, especially when you rely on recurring revenue or multi-line deals.

Improve Your HubSpot Product Setup Long-Term

As your catalog grows, review and refine your default product properties regularly.

• Standardize naming for new items before adding them.
• Archive discontinued products promptly, but preserve history.
• Align values with external billing, ERP, and fulfillment tools.

If you need help designing a scalable product structure or integrating product data with other systems, you can explore consulting and implementation services at Consultevo.

By understanding and using HubSpot default product properties correctly, you maintain clean data, reliable pricing, and meaningful revenue reporting across your CRM and sales process.

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