Hupspot Guide: Show Code in WordPress

Learning how Hubspot and other technical blogs display raw code in WordPress will help you publish clean, readable snippets without breaking your layout or exposing security risks. This guide walks you through practical, easy methods to show code exactly as you intend.

When you paste code directly into the WordPress editor, the platform may interpret it as actual HTML, CSS, or JavaScript instead of treating it as text. That can cause missing content, broken layouts, or even unintended functionality. To avoid these problems, you need a safe, structured approach.

Why Showing Raw Code Matters for Hubspot-Style Blogs

If you run a tutorial site, documentation hub, or a Hubspot-inspired marketing and development blog, your readers expect clean, copy‑and‑paste friendly code. Using the right formatting methods offers several benefits:

• Prevents WordPress from executing the code you are trying to show.
• Makes tutorials easier to follow with clear syntax and spacing.
• Protects your site from accidental security or layout issues.
• Improves user experience and time on page, which supports SEO.

The original reference article on this topic can be found on the HubSpot Blog: how to display raw codes on WordPress blog posts. The steps below mirror that approach while keeping them simple and actionable.

Using the WordPress Code Block Like Hubspot

The easiest way to display raw code in WordPress is to use the built‑in Code block. This method is ideal if you want a straightforward solution similar to what you might see in a Hubspot tutorial.

Steps to Add a Code Block

1. Open the post or page where you want to add code.

2. Click the + icon to add a new block.

3. Search for Code and select the Code block.

4. Paste your code directly into the block.

5. Update or publish the post.

The Code block preserves indentation and spacing and prevents WordPress from executing the code, so the snippet displays as plain text on the front end.

When to Use the Code Block for Hubspot-Like Articles

The built‑in Code block works well when:

• You only need basic styling.
• You do not require syntax highlighting.
• You are sharing short examples or configuration snippets.

For more advanced formatting and syntax highlighting, you will need a dedicated plugin similar to what large educational blogs, including Hubspot-style resources, often use.

Using a Syntax Highlighter Plugin with Hubspot Practices

Syntax highlighter plugins let you present code more professionally, with colors, line numbers, and language-specific formatting. This makes complex tutorials easier to follow and closer to what readers expect from a refined Hubspot experience.

Choosing a Syntax Highlighter Plugin

Popular options include:

• Plugins that add dedicated code or preformatted blocks with language selection.
• Solutions that support GitHub-style themes and multiple languages.
• Lightweight plugins optimized for performance.

Whichever plugin you pick, make sure it is compatible with your theme and updated regularly.

How to Use a Syntax Highlighter Plugin

1. Install and activate your chosen syntax highlighter plugin from the WordPress plugin directory.

2. Open the editor for your post or page.

3. Add the plugin’s code or syntax block from the block inserter.

4. Select the programming language (for example, HTML, CSS, JavaScript, or PHP).

5. Paste your code sample inside the block.

6. Preview the post to confirm that the formatting and colors look correct.

This approach gives your tutorials or technical posts a polished, professional look aligned with the standard often seen on Hubspot educational content.

Escaping HTML for Hubspot-Level Safety

Sometimes you may be working with raw HTML that you do not want WordPress to render. To keep your markup visible as text, you can escape HTML characters, another practice that aligns with robust Hubspot-style technical writing.

Common HTML Escapes

Use HTML entities to replace special characters:

• < instead of <
• > instead of >
• & instead of &
• " instead of "

You can place the escaped text inside a Code block or a preformatted block to keep everything aligned and readable.

When to Escape HTML

Escaping HTML is especially helpful when:

• You are showing form code, tags, or attributes exactly as they should appear.
• You are teaching beginners how HTML works and need every tag visible.
• You are documenting snippets in a way consistent with careful Hubspot tutorials.

Using the Text (HTML) Editor Like Hubspot Authors

Another strategy is to switch the WordPress editor from the visual view to the HTML view. That way, you can wrap your snippets with tags that preserve formatting.

Steps in the Classic or Block Editor

1. Open the post in the editor.

2. Switch from Visual to Text (Classic Editor) or select Code editor (Block Editor options).

3. Wrap your code samples in <pre><code> tags.

4. Escape any HTML characters that should not execute.

5. Switch back to the visual view and preview.

Using <pre><code> tags, combined with escaping, gives you fine‑grained control similar to what a Hubspot technical writer would use when preparing complex tutorials.

Best Practices for Hubspot-Quality Code Formatting

Formatting code is not just about display; it is about readability and trust. To keep your site looking as clean as a Hubspot resource, follow these recommendations:

• Use consistent indentation: Two or four spaces is common; stay consistent across posts.
• Add comments in the code: Help readers understand why each section exists.
• Label code languages: Indicate whether the block is HTML, CSS, JavaScript, or something else.
• Avoid overly long lines: Break lines logically so users do not have to scroll sideways.
• Test every snippet: Make sure the code works before you publish it.

These steps improve clarity, reduce support questions, and make your tutorials easier to follow.

Improving SEO and UX on a Hubspot-Inspired Site

Code presentation also influences search performance and user satisfaction. Structured, well-labeled snippets can help search engines understand your topic and encourage visitors to stay longer on your site.

Consider pairing code formatting improvements with broader optimization work such as:

• Creating descriptive headings that reflect user intent.
• Adding concise introductions and summaries around each snippet.
• Linking to related resources and services that support your tutorials.

For example, if you want professional help building a high-performing, Hubspot-style content strategy, you can work with an agency such as Consultevo, which specializes in SEO and digital growth.

Putting Hubspot Techniques into Practice

To recap, displaying raw code safely and clearly in WordPress involves choosing the right method for your needs:

• Use the built‑in Code block for simple snippets.
• Install a syntax highlighter plugin for advanced formatting and multiple languages.
• Escape HTML characters when you must show tags exactly as written.
• Leverage the HTML view and <pre><code> tags for maximum control.

By combining these methods, you can deliver tutorials that look and feel as polished as content on the Hubspot Blog while protecting your site from formatting issues and security risks. With a consistent process in place, every new post you publish will be easier to maintain, more useful to your audience, and better optimized for search.

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