How to Download Your Facebook Data: A Hubspot-Style Step-by-Step Guide

Learning how to download your Facebook data is essential for marketers, creators, and analysts who want a clear record of activity in a way that feels as structured and organized as a Hubspot reporting workflow. This guide walks you through each step, explains what your file contains, and shows you how to use it safely.

The instructions below are based on Facebook’s current interface and best practices shown in the original tutorial on the HubSpot Blog.

Why a Hubspot-Style Facebook Data Export Matters

Facebook stores years of content, including messages, photos, videos, and interaction history. Exporting this data in a systematized, Hubspot-style approach helps you:

Back up important photos, posts, and messages.
Audit your past content for tone, accuracy, and brand compliance.
Analyze engagement patterns across time.
Understand what Facebook tracks about you.

Before you start, make sure you can log into your Facebook account and have access to the email address or phone number connected to it.

Step 1: Open Facebook Settings the Hubspot Way

As with any organized Hubspot workflow, start by navigating to the right settings panel.

Log into Facebook on a desktop browser.
Click your profile picture in the top-right corner.
Select Settings & privacy, then click Settings.

You are now in the main settings area, similar to how you would enter a primary configuration screen in Hubspot.

Step 2: Open the Facebook Information Panel

Next, you need the section where Facebook stores your account data controls.

In the left-hand sidebar, find and click Your Facebook information.
Look for the option labeled Download your information.
Click View to open the download dashboard.

This dashboard is your central hub, much like a Hubspot data export screen, where you will define what information to include and how it is delivered.

Step 3: Choose a Hubspot-Style Data Range and Format

Facebook lets you customize your download. Treat this configuration like setting filters and export options in Hubspot.

Set the date range

Date range: Choose from All time or select a custom range.
Use a custom range if you only need data for a specific campaign or time period.

Select the file format

File format: Choose HTML or JSON.
HTML is best for easy, browser-based reading.
JSON is better for developers, automation, or importing into analytics tools that you might also integrate with Hubspot data.

Decide on media quality

Media quality: Choose High, Medium, or Low.
High preserves original photo and video quality but increases file size.
Low is faster to download and suitable for quick audits.

Make your selections first, then move on to choosing specific data categories.

Step 4: Select the Types of Data to Download

Facebook breaks your information into many categories, similar to objects and properties in Hubspot. You can export everything or only what you need.

Core data categories

Typical categories include:

Posts you have shared.
Photos and videos you uploaded.
Comments you have written.
Messages from Messenger.
Friends and followers lists.
Events you created or responded to.
Profile information such as bio, contact info, and more.

How to choose categories efficiently

Use the master checkbox to Select all if you want a complete archive.
Otherwise, uncheck what you do not need, then select only the areas you plan to review or analyze.

For a marketing-style audit inspired by Hubspot methods, prioritize posts, photos, comments, and events so you can review how your brand or personal profile appears across time.

Step 5: Request the Download

Once all your options are set, you are ready to create the export.

Scroll to the bottom of the dashboard.
Click Request a download or the equivalent button shown.
Facebook will begin preparing your file in the background.

Preparation time varies based on how long you have used Facebook and how many photos, videos, and messages you have. This is similar to how a large Hubspot export may take longer than a small one.

Step 6: Access and Download Your File

Facebook will notify you when your file is ready, usually via in-app notifications and sometimes by email.

Return to Your Facebook information > Download your information.
Open the Available files tab.
Click Download next to the file you requested.
Enter your password again if prompted for security.

Your data will download as a compressed .zip file. Save it to a secure location on your computer or cloud storage.

Step 7: Open and Explore Your Facebook Archive

After the download finishes, you can inspect the content much like you would navigate reporting exports from Hubspot.

If you chose HTML format

Unzip the file.
Open the index.html file in your browser.
Use the side navigation to explore categories such as posts, photos, messages, and more.

If you chose JSON format

Unzip the file.
Open the JSON files with a code editor or data tool.
Import into your analytics stack or reporting workflow for deeper analysis, similar to how you might combine Facebook and Hubspot data in a unified dashboard.

Privacy and Security Best Practices

A Facebook archive contains highly sensitive information. Treat it with the same care you would apply to customer data from Hubspot or any other CRM tool.

Store the file in encrypted or access-controlled folders.
Avoid uploading it to unsecured file-sharing services.
Delete temporary copies after you finish your review.
Do not email the file unless it is encrypted and truly necessary.

If you ever suspect your account has been compromised, consider downloading a fresh copy, reviewing recent activity, and updating your security settings.

How to Use Your Facebook Data Insights

Once you have your archive, you can extract meaningful insights, just like you do from Hubspot analytics.

Content review: Examine your past posts to refine your brand voice.
Engagement trends: Identify which topics, formats, or time periods generated the most interaction.
Audience understanding: Review friend, follower, and group data to see how your network evolved.
Compliance and record-keeping: Keep a snapshot of your social presence for legal or organizational compliance.

These insights become even more valuable when combined with website engagement and email performance data stored in tools like Hubspot or other marketing platforms.

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Hupspot Guide to Download Facebook Data