Hubspot email analytics guide

Hubspot offers powerful email analytics that help you understand how each marketing email and campaign performs so you can optimize opens, clicks, and conversions. This guide walks through every key email performance view and metric available in your Hubspot account and explains how to use them to improve your results.

Getting started with Hubspot email performance

In Hubspot, you can review email performance at both the individual email level and the overall email dashboard level. Each view is designed to answer different questions about how your audience is engaging with your marketing emails.

Before you dive into reports, confirm that:

Your email has finished sending.
You have enough recipients to make the data meaningful.
Tracking and click tracking are enabled in your account settings.

Once these basics are in place, you can start exploring how Hubspot tracks and presents your email metrics.

How to access performance for a single Hubspot email

Every marketing email you send in Hubspot has its own detailed performance page. This is the best place to analyze how a specific email performed after sending.

Step-by-step: open a sent Hubspot email

In your Hubspot account, navigate to Marketing > Email.
Go to the Sent tab to see all delivered marketing emails.
Click the name of the email you want to analyze.
Select the Performance tab for a high-level overview.
Switch to Recipients, Click map, or AB Test (if applicable) for deeper insight.

This single-email view brings together all the most important metrics and engagement details in one place.

Key email metrics available in Hubspot

On the performance tab for a sent email, Hubspot surfaces core email metrics, including:

Delivered rate and total delivered emails.
Open rate and total opens.
Click rate and total clicks.
Click-through rate (clicks divided by delivered).
Bounce rate and types of bounces.
Unsubscribes and spam reports.

You can also expand details on bounces and unsubscribes to understand which contacts disengaged and why.

Using Hubspot recipient and engagement details

Beyond top-line metrics, Hubspot lets you examine how individual recipients interacted with your email. This level of detail is essential when you want to troubleshoot issues or refine your targeting.

Analyze recipients in a Hubspot email

The Recipients tab for an email is organized into status-based views so you can find exactly who did what. Common recipient filters include:

Sent – All contacts the email was attempted to be sent to.
Delivered – Contacts who successfully received the email.
Opened – Contacts who opened at least once.
Clicked – Contacts who clicked at least one link.
Bounced – Contacts whose email bounced, with bounce reasons.
Unsubscribed – Contacts who opted out after the email.

You can click into an individual contact to see a timeline of their email interaction within your Hubspot CRM, including when they opened and which links they clicked.

Review the Hubspot email click map

The click map visually displays which links in your email received the most engagement. It overlays click percentages directly on the email layout so you can see which elements performed best.

Use the click map to quickly answer questions like:

Which button or text link received the highest click rate?
Did header links or footer links perform better?
Are images or text calls-to-action getting more engagement?

This insight helps you refine layout, calls-to-action, and link placement in your next Hubspot email.

Analyzing A/B tests in Hubspot emails

If you ran an A/B test on a marketing email, Hubspot provides a dedicated view to help you compare each email variant and determine a winner.

View Hubspot A/B test performance

Open the sent A/B test email.
Go to the Performance tab.
Locate the section that compares variant A and variant B.
Review open rate, click rate, and other key metrics for each variant.
Check which variant Hubspot selected as the winner (if automated testing was used).

Use this data to inform future subject lines, send times, content blocks, or call-to-action designs in your Hubspot campaigns.

Using the main Hubspot email dashboard

Beyond the individual email view, Hubspot includes an email dashboard where you can compare sends over time and identify broader performance trends.

Open the Hubspot marketing email dashboard

Go to Marketing > Email in Hubspot.
Click the Analyze or Dashboard section (label may vary by account).
Adjust the date range, email type, or campaign filters as needed.

Here you will see aggregated metrics across multiple emails, such as total sends, average open rate, average click rate, and trends over time.

Compare Hubspot email campaigns and types

On the dashboard, you can filter and group emails by:

Campaign – See how emails within the same marketing campaign perform together.
Email type – Compare newsletters, one-off blasts, or automated emails.
Date range – Monitor performance monthly, quarterly, or annually.

This makes it easier to identify which campaigns drive the best engagement and revenue so you can focus on the most effective Hubspot strategies.

Best practices for interpreting Hubspot email metrics

To make the most of the analytics in Hubspot, combine quantitative metrics with practical testing and segmentation.

Set benchmarks – Track your average open and click rates and compare each new email against your historical performance.
Segment your audience – Use lists and properties to send more targeted Hubspot emails that are relevant to each contact group.
Run regular A/B tests – Test subject lines, sender names, send times, and calls-to-action.
Monitor deliverability – Keep an eye on bounce rates and spam complaints; remove invalid contacts and respect engagement preferences.
Measure beyond the email – Connect email clicks to page views, form submissions, and deals in your CRM.

Over time, consistent analysis will reveal patterns that you can use to refine every aspect of your email marketing program in Hubspot.

Where to learn more about Hubspot email analytics

For detailed product steps and up-to-date interface screenshots, refer to the official Hubspot knowledge base article on analyzing marketing email campaign performance: View the Hubspot email performance documentation.

If you need personalized consulting on email strategy, reporting, or Hubspot setup, you can also explore expert services at Consultevo.

By regularly reviewing individual email performance, recipient engagement, A/B test outcomes, and the overall dashboard, you will turn Hubspot email analytics into a reliable system for continuous optimization and better marketing results.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`