Hupspot Email Health Guide

The Hubspot email health tool helps you understand and protect your marketing email sending reputation so your messages reach more inboxes and fewer spam folders. By monitoring a simple health score and detailed performance indicators, you can quickly diagnose problems and improve deliverability over time.

What the Hubspot Email Health Tool Does

The email health tool in Hubspot evaluates how your marketing emails perform based on recipient engagement and spam signals. It gives you a high-level health score and organizes your email performance into clear stages.

This tool is especially useful if you send regular newsletters, promotional campaigns, or automated sequences, because it helps you find issues before they cause blocks or widespread spam filtering.

Where to Find Email Health in Hubspot

You can access the email health dashboard directly in your marketing email tools. The interface brings together key metrics and recommendations in a single view so you do not have to pull separate reports.

From the dashboard, you can review your current status, see historical trends, and understand how recent sends have influenced your overall health score.

How Hubspot Calculates Your Email Health Score

The Hubspot email health score is a simple, color-coded indicator that reflects how your recent email sends are performing. It is based on a rolling window of recent campaigns and is updated regularly as new email data comes in.

The score weighs multiple signals, including positive engagement and negative spam-related metrics. It then categorizes your sending reputation to help you decide what actions to take next.

Positive Signals Tracked by Hubspot

The email health tool looks at key engagement behaviors that suggest your contacts want your messages and find them valuable:

• Open rates that show subscribers are actively checking your messages.
• Click rates that indicate people interact with your links and calls-to-action.
• Reply activity on emails that invite responses or feedback.
• Consistent engagement over time from your core audience segments.

Negative Signals Monitored by Hubspot

Hubspot also monitors negative indicators that can hurt your sending reputation with inbox providers:

• Hard bounces when an email cannot be delivered because the address is invalid.
• Spam complaints when recipients mark a message as junk.
• Unsubscribes that spike after specific campaigns or content types.
• Blocks or deferrals from major mailbox providers signaling potential spam issues.

These signals are combined into your overall score so you can see at a glance whether your current practices are sustainable.

Understanding the Hubspot Email Health Stages

The email health tool organizes your sending reputation into stages that represent different levels of risk and performance.

Healthy Stage in Hubspot

When your status is healthy, your emails are generally performing well, with good engagement and minimal negative feedback. Typical characteristics include:

• Strong opens and clicks relative to your audience size.
• Low hard bounce and spam complaint rates.
• Steady growth in engaged subscribers.

In this stage, you can carefully test new campaigns while maintaining best practices.

Fair or Risk Stage in Hubspot

In the fair or moderate risk stage, Hubspot detects enough negative signals to warrant closer monitoring. Warning signs may include:

• Declining opens across several sends.
• Higher than normal unsubscribe rates after recent emails.
• Occasional spikes in spam complaints or hard bounces.

At this point, review your list hygiene, content relevance, and sending frequency before conditions worsen.

Poor Stage and Critical Issues in Hubspot

In the poor or high-risk stage, your email reputation is in trouble. Common symptoms include:

• Consistently low engagement across lists.
• Significant spam complaints from multiple campaigns.
• Noticeable blocking or deferrals by mailbox providers.

When this happens, you should immediately scale back sends, focus on your most engaged segments, and follow remediation steps provided by the platform.

Key Metrics You See in the Hubspot Email Health Tool

The email health dashboard in Hubspot highlights metrics that directly affect deliverability and engagement.

Engagement Metrics

• Open rate: Shows whether your subject lines and sender name encourage recipients to view your message.
• Click rate: Measures the effectiveness of your content, offers, and call-to-action placement.
• Reply rate: Indicates relationship strength when campaigns are designed to start a conversation.

Deliverability and Reputation Metrics

• Hard bounces: Reveal data quality and list acquisition issues.
• Soft bounces: May indicate temporary inbox or server problems.
• Spam complaints: Directly impact sender reputation with mailbox providers.
• Unsubscribes: Reflect content fit and overall audience satisfaction.

By watching how these metrics move together, you can see how each campaign contributes to your overall health score in Hubspot.

How to Improve Email Health in Hubspot

Improving your sending reputation is an ongoing process. The email health tool guides you toward specific areas that need attention.

1. Clean and Maintain Your Contact Lists

Start by making sure you only email people who expect to hear from you:

• Remove obvious invalid addresses and longtime non-engagers.
• Use confirmed or double opt-in where appropriate.
• Avoid purchased or scraped contact lists.
• Regularly suppress contacts with repeated bounces.

2. Optimize Content and Frequency in Hubspot Campaigns

Next, align your content and schedule with the interests of your audience:

• Test subject lines that are clear, honest, and relevant.
• Personalize content using properties and segments created in Hubspot.
• Send at a cadence that matches subscriber expectations.
• Give recipients visible options to manage preferences instead of unsubscribing or reporting spam.

3. Segment and Warm Up Sending in Hubspot

If your health score has declined, take a staged approach to recovery:

1. Identify a core group of highly engaged contacts.
2. Send only to these contacts while monitoring the health score.
3. Gradually expand to less engaged segments as metrics improve.
4. Pause or slow sends to segments that consistently show low engagement or high complaints.

Monitoring Trends Over Time in Hubspot

The email health tool is most powerful when you review it regularly instead of only after problems appear. Use it to compare performance week over week and after major campaigns.

Track whether changes to list strategy, content, or frequency lead to measurable improvements, and use those insights to refine future campaigns in Hubspot.

Additional Resources and Next Steps

For the complete, official feature details, refer to the original documentation on monitoring your email sending reputation with the email health tool at this Hubspot knowledge base page.

If you need broader strategic help with email deliverability, marketing automation setup, or CRM-driven campaigns, you can explore expert consulting services at Consultevo.

By consistently using the email health tool in Hubspot, maintaining clean lists, and optimizing engagement, you can protect your sender reputation and ensure that more of your messages reliably reach the inbox.