How to Export Marketing Email Performance Data in Hubspot

When you manage campaigns in Hubspot, exporting marketing email performance data is essential for deeper analysis, internal reporting, and sharing results with stakeholders.

This guide walks you step-by-step through exporting email data from your account so you can work with it in spreadsheets or BI tools.

Why Export Email Performance Data from Hubspot

Exporting metrics from Hubspot makes it easier to:

• Analyze performance across multiple emails in one spreadsheet.
• Share results with team members who do not have portal access.
• Combine Hubspot data with information from other marketing platforms.
• Create custom dashboards or pivot tables in Excel or Google Sheets.

Hubspot provides flexible export options so you can choose exactly which email performance data you want to download.

Where to Find Email Performance Data in Hubspot

Before you export anything, you need to navigate to the correct email area in your Hubspot account.

1. Log in to your Hubspot portal.
2. In the main navigation menu, go to Marketing > Email.
3. You will see a table listing your marketing emails along with basic performance metrics.

This email dashboard is the starting point for exporting your performance data from Hubspot.

How to Export Email Performance Data from the Email Dashboard

The email listing page in Hubspot lets you export performance data for selected emails or for all emails in the current view.

Step 1: Filter the Emails You Want to Export

Use filters so your export from Hubspot includes only the emails you care about.

• Apply date range filters to focus on specific campaigns.
• Filter by email type (e.g., regular, automated where available).
• Use search to find emails by name.

Filtering first helps keep your Hubspot export clean and focused.

Step 2: Select Emails in Hubspot

On the email dashboard:

1. Use the checkboxes next to each email you want to include.
2. To select all emails currently in view, use the checkbox in the table header.

Hubspot will use these selections when creating your export file.

Step 3: Start the Export Process

With your emails selected:

1. Click the More or actions menu at the top of the table.
2. Choose the option to Export or Export view depending on the interface version.

This opens the export configuration panel in Hubspot.

Step 4: Choose Export File Format

Hubspot typically lets you export email performance data in common formats such as:

• CSV
• XLS or XLSX (Excel)

Select the file format that best fits your reporting workflow. CSV is the most flexible format for importing into other tools.

Step 5: Configure Export Columns in Hubspot

Next, choose which email performance properties you want in your export. Typical metrics available in Hubspot include:

• Email name and internal ID
• Subject line
• Send date and time
• Sent, delivered, and bounced counts
• Open count and open rate
• Click count and click rate
• Unsubscribe metrics

In the export panel, you can usually:

• Select all columns, or
• Pick individual properties to customize your Hubspot export.

Choosing only the columns you need keeps the exported file easier to work with.

Step 6: Confirm and Run the Export

After selecting your options:

1. Review the export settings.
2. Confirm the file format and the selected columns.
3. Click Export to begin.

Hubspot will prepare the file in the background. For large exports, this may take a few minutes.

Downloading Your Hubspot Email Export File

When the export is ready, Hubspot will usually notify you in one of two ways:

• By email, with a secure download link.
• In the notifications area inside the Hubspot interface.

To download the file:

1. Open the notification or the email from Hubspot.
2. Click the provided link.
3. Save the CSV or Excel file to your local drive or a shared folder.

You can now open the export in Excel, Google Sheets, or other analytics tools for more detailed reporting.

Exporting Performance from a Single Email in Hubspot

Sometimes you need detailed metrics for just one marketing email. Hubspot also lets you export performance data directly from an individual email’s details page.

Step 1: Open the Email Details Screen

1. Go to Marketing > Email in Hubspot.
2. Click the name of the specific email you want to analyze.

This opens a performance overview for that email with metrics and charts.

Step 2: Use the Export Option on the Email Page

On the email details page in Hubspot, look for an export or More actions button. Depending on interface updates, this may be near the top right of the page.

When you click the export option, you can:

• Choose a file format (often CSV).
• Select specific metrics where available.

This gives you a focused report for your chosen marketing email.

Best Practices for Working with Hubspot Email Exports

Once you have exported your data from Hubspot, use these best practices to get more value from your reports:

• Create a template: Build a standard spreadsheet template with formulas, charts, and pivot tables to reuse with new Hubspot exports.
• Track benchmarks: Compare exports from different time periods to identify trends in opens, clicks, and conversions.
• Segment analysis: If you export multiple emails, group them by type, campaign, or audience to analyze performance patterns.
• Share insights: Combine Hubspot exports with slide decks or internal dashboards for clear stakeholder reporting.

Troubleshooting Common Hubspot Export Issues

If you run into issues while exporting marketing email performance from Hubspot, consider the following checks:

• No export option available: Confirm you are in the Marketing email section, not a different tool. Some areas of Hubspot have different export permissions.
• Missing metrics: Make sure the properties you need are selected in the export panel. If a metric does not appear, it may not be available for that email type.
• Large file size: Use filters in Hubspot to narrow the number of emails or reduce the number of columns before exporting.
• Permission problems: If you cannot export, you may need higher user permissions in your Hubspot account.

Additional Resources for Hubspot Email Reporting

To go deeper into email performance reporting, it helps to reference the original product documentation and expert guidance.

• Official instructions for exporting email performance data in Hubspot can be found on the Hubspot knowledge base.
• For broader marketing operations strategy, analytics frameworks, and Hubspot consulting support, visit Consultevo.

By consistently exporting and analyzing your marketing email performance from Hubspot, you can refine subject lines, improve engagement, and build stronger campaigns over time.

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