How to Use a Hubspot-Style P.S. to Boost Email Results
Many marketers learn from Hubspot that a simple P.S. at the end of an email can dramatically improve clicks, replies, and conversions. This guide shows you exactly how to write and use that closing line so every message works harder.
We will break down proven tactics, examples, and repeatable steps based on a classic email marketing framework, then adapt them to modern campaigns and automation.
Why the P.S. Still Works in Hubspot-Inspired Email Campaigns
The postscript feels personal and informal, which makes it ideal for relationship-driven campaigns and sales follow-ups.
Here is why it continues to perform so well:
- Scanning behavior: Many readers skim to the bottom of an email, where the P.S. stands out visually.
- Low-friction ask: A short, friendly line makes the call-to-action feel less like a pitch and more like a nudge.
- Message reinforcement: You can restate your main benefit in a tighter, clearer way.
- Personality: A relaxed note at the end lets your brand sound more human and approachable.
Used correctly, the postscript becomes a focused micro-ad inside your existing message.
Core P.S. Strategies from the Hubspot Approach
The original Hubspot article highlights several clever ways to use the P.S. beyond a simple goodbye. Below are the most useful ones you can implement immediately.
1. Turn the P.S. into a Secondary Hubspot-Style Call-to-Action
Instead of repeating the exact same link or button, use the P.S. as a secondary angle that supports your main call-to-action.
For example, if your email promotes a webinar, your body copy might stress what people will learn. In the P.S., you could emphasize how little time it takes to attend or how quickly they can register.
Structure it like this:
- Main body: Focus on core benefits and social proof.
- P.S.: Highlight urgency, ease, or a bonus reason to act.
This keeps the reader moving toward the same goal while using fresh language and a different benefit.
2. Use the P.S. as a Friendly Reminder
Many subscribers open an email but do not act right away. A postscript reminder gives them a fast reason to reconsider.
Good reminder angles include:
- A deadline or expiration date.
- Limited seats or limited stock.
- A bonus that disappears after a set time.
A short example: “P.S. Remember, registration closes tonight at 8 p.m., and we will not be offering a replay.”
3. Add Personality the Way Hubspot Emails Often Do
The best marketing emails feel like they are written by a person, not a template. Use the P.S. to show personality, humor, or a conversational aside.
Ideas include:
- A quick joke tied to the topic.
- A personal note on why you care about the subject.
- A casual question to invite replies, such as “What is the biggest obstacle keeping you from trying this?”
This kind of tone works especially well in sales development, onboarding, and nurture sequences.
4. Offer a Low-Commitment Alternative
Some readers are interested but not ready for your primary ask. A P.S. is an ideal place to present a lighter commitment.
Examples:
- Primary ask: “Start your free trial.”
- P.S. alternative: “P.S. Not ready for a trial? Watch this 10-minute demo first.”
This gives hesitant readers a next step without distracting from your main conversion goal in the body copy.
5. Cross-Promote Related Content
If your email is already providing value, the P.S. can guide readers to a related article, video, or template without cluttering the main narrative.
Possible cross-promotions:
- Link to a deep-dive blog post that expands the topic.
- Share a companion checklist or worksheet.
- Point to a relevant tutorial or case study.
Be selective; one strong link in the P.S. is better than several minor ones.
Step-by-Step: Writing a High-Converting Hubspot-Like P.S.
Use this process each time you craft a campaign so the postscript supports your strategy instead of feeling like an afterthought.
Step 1: Define the Primary Goal
Before drafting the P.S., clarify the single action you want readers to take:
- Click a link or button.
- Reply to the email.
- Share the content.
- Book a call or demo.
Your P.S. should reinforce that same action from a different angle, not introduce a competing priority.
Step 2: Choose the P.S. Function
Pick one primary function for the P.S. based on the Hubspot-style tactics above:
- Secondary call-to-action angle.
- Time-sensitive reminder.
- Personality or rapport builder.
- Low-commitment alternative.
- Relevant cross-promotion.
Commit to one, then write around that choice.
Step 3: Distill Your Core Benefit
Condense your biggest benefit or hook into a single clear sentence. The P.S. is not the place for long explanations.
Ask yourself:
- What outcome matters most to the reader?
- What objection is stopping them right now?
- What proof or reassurance could remove that friction?
Then write a sentence that speaks directly to that point.
Step 4: Add a Clear Action and Link
Your P.S. should always tell the reader exactly what to do next.
Examples of clear phrasing:
- “Click here to reserve your seat before we close registration.”
- “Hit reply and tell me which challenge you are facing.”
- “Download the checklist so you can follow these steps today.”
Place the link in natural language, not raw URLs, and make sure it stands out visually.
Step 5: Keep It Conversational
Even in a professional context, the P.S. should sound more like a note to a friend than a formal memo.
Guidelines:
- Use first and second person (“I,” “we,” “you”).
- Avoid jargon when simpler words will do.
- Keep sentences short and direct.
This tone encourages skimmers to pause and pay attention.
Examples Inspired by the Original Hubspot Post
The classic article on this topic shows how flexible a P.S. can be. While the examples below are adapted, they align closely with its key ideas.
Example 1: Event Promotion
Body: You describe the agenda, speakers, and who the event is for.
P.S. example: “P.S. We are keeping this workshop small so we can answer questions live. If you want a seat, register in the next 24 hours before we close the list.”
Example 2: Lead Nurture Sequence
Body: You share a helpful tip, tool, or story that educates the reader.
P.S. example: “P.S. If you want to see how other teams are applying this, here is a quick breakdown of three success stories you can copy.”
Example 3: Sales Follow-Up
Body: You recap the discussion and re-link to your proposal or calendar.
P.S. example: “P.S. If this week is hectic, send me two times that work next week and I will set everything up for you.”
Common P.S. Mistakes to Avoid in Hubspot-Style Campaigns
Even a strong strategy can fail if the postscript is mishandled. Watch out for the following issues.
- Introducing a new, unrelated offer: This splits attention and weakens your main call-to-action.
- Repeating the body copy verbatim: Restate the idea with different, tighter language.
- Overloading with links: One strong link is usually enough; two at most.
- Being vague: Without a clear action, the P.S. becomes forgettable filler.
Keep your postscript focused, relevant, and easy to act on.
Bringing It All Together
When you plan every email, treat the P.S. as a strategic space, not an afterthought. Model your process on the original Hubspot email marketing post while adapting the ideas to your audience, offers, and funnel.
If you want expert help building complete campaigns, you can also explore consulting options at Consultevo, where teams focus on structured, data-driven optimization.
With a clear goal, a single focused function, and conversational copy, your P.S. can quietly become one of the highest-converting elements in every email you send.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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