How to Customize the Social Module in HubSpot Marketing Emails

Customizing the social module in HubSpot marketing emails lets you control which social networks appear, where they link, and how the icons look so your email design stays consistent with your brand.

This guide walks through every option available in the drag-and-drop email editor, so you can quickly configure your social links and reuse them across campaigns.

Understanding the HubSpot Email Social Module

The social module in HubSpot is a predefined email element that displays a list of social network icons and links. You can add it to any drag-and-drop marketing email layout and configure it to match your brand and audience.

With this module, you can:

• Add or remove individual social networks.
• Set URLs for each profile or share link.
• Choose between template-level and entire-account default settings.
• Adjust basic styling so icons align with your email design.

Because it is a standard module in the HubSpot editor, it behaves consistently across all your marketing emails.

Adding the HubSpot Social Module to an Email

Before you can configure your social links, you need to add the module to your email template or individual email.

1. In your HubSpot account, open Marketing > Email.

2. Create a new drag-and-drop email or edit an existing one.

3. In the left sidebar, locate the Social module under the Common modules or More section.

4. Drag and drop the social module into the desired section of your email layout.

Once the module is in place, you can customize its content and appearance directly from the sidebar editor.

Configuring Social Links in HubSpot Emails

After the module is added, you select which social networks to display and define where each icon sends recipients.

Choosing Which HubSpot Social Icons to Display

Within the social module settings, you will see a list of supported social networks, each with a toggle or checkbox to enable or disable it. Common options include:

• Facebook
• X (Twitter)
• LinkedIn
• Instagram
• YouTube
• Pinterest
• RSS
• Email

To adjust which icons appear:

1. Click the social module in your email layout to open its settings in the left sidebar.

2. In the list of networks, turn each one on or off as needed.

3. Reorder networks if options are available, so your most important profiles appear first.

Only the enabled social networks will be rendered in your final HubSpot email.

Setting URLs for HubSpot Email Social Networks

Each selected network needs a destination URL or address. This can be a profile link, a share link, or a mail address, depending on the network.

1. In the same module settings panel, locate the URL field for each active network.

2. Enter the full URL for your company or brand profile, such as https://www.linkedin.com/company/your-company.

3. For email icons, use a mailto link, such as mailto:info@yourcompany.com.

4. Save or update the email to preserve your settings.

If you change a URL in the module, the new link will be used for that specific email or template, depending on how you configure your defaults inside HubSpot.

Managing Social Module Defaults in HubSpot

To avoid retyping URLs for every new email, you can use default settings. HubSpot allows you to manage defaults in two places: at the template level and at the account-wide level.

Template-Level HubSpot Social Defaults

Template-level defaults apply only to the specific email template you are editing.

1. Open the email that uses your preferred layout.

2. Click the social module inside that layout.

3. Enter or update URLs for each social network.

4. Save the email as a template or update the existing template if you have edit permissions.

Future emails created from this template inherit these defaults, but you can still override them in individual emails when needed.

Account-Wide HubSpot Social Settings

Account-wide defaults control social links for any new social modules added to emails, depending on your global settings.

To find and manage these settings, refer to the official documentation: HubSpot social module customization guide. You can configure the default profile URLs that populate automatically when you add a new social module to a drag-and-drop marketing email.

These global settings streamline setup for large teams that frequently build new campaigns.

Styling the Social Module in HubSpot

While styling options in the drag-and-drop editor are intentionally simple, you can still control basic icon appearance to align with your brand.

Adjusting Layout and Alignment in HubSpot Emails

Common layout options you may see in the social module settings include:

• Alignment: left, center, or right.
• Spacing: padding or margin between icons.
• Icon size: small, medium, or large.

To update layout:

1. Select the social module in the email editor.

2. Locate the Layout or Design section in the sidebar.

3. Choose your preferred alignment and spacing options.

Preview your email to confirm that icons fit well on both desktop and mobile views in HubSpot.

Colors and Icon Styles in HubSpot Templates

Depending on your template and theme, the social module may inherit colors from global styles, or provide controls for icon color and shape, such as:

• Brand-colored icons vs. monochrome.
• Square, rounded, or circular shapes.
• Background color behind each icon.

Adjust these values where available in the module settings or theme settings so the module blends naturally with your overall HubSpot email branding.

Testing and Verifying Social Links in HubSpot Emails

Before sending a campaign, always verify that your icons work correctly and look consistent on different devices and email clients.

1. In the email editor, use the Preview feature to open a live preview.

2. Click each social icon to confirm it takes you to the correct profile or opens the intended email address.

3. Send a test email to yourself and a colleague to check on different devices and email apps.

4. Update any incorrect URLs or alignment issues in the HubSpot editor and retest as necessary.

Thorough testing ensures a professional impression and prevents broken links in your marketing email campaigns.

Best Practices for Using HubSpot Social Modules

To get the most value from the social module in HubSpot marketing emails, consider these practical tips:

• Prioritize key networks: Show only the platforms where you actively engage and publish.
• Limit clutter: Too many icons can distract from your primary call-to-action.
• Use consistent URLs: Keep account-wide defaults updated so every new email stays accurate.
• Align with brand voice: Style icons to match your brand colors and overall HubSpot email theme.
• Measure downstream impact: Track traffic and engagement on social profiles that originate from your email campaigns.

Next Steps and Additional Resources

Once your HubSpot social module is properly configured, you can focus on refining content, segmentation, and automation to drive more engagement from each send.

For broader marketing strategy, analytics, and CRM optimization beyond the standard HubSpot documentation, consider resources such as Consultevo for additional guidance on scaling your digital marketing stack.

To dive deeper into every field and option described here, review the official product documentation: Customize the social module in HubSpot marketing emails. Combining these resources will help you maintain consistent branding across all your HubSpot campaigns while maximizing social engagement from every email you send.

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