How to Set Up an Email Unsubscribe Survey in Hubspot

Using Hubspot to redirect contacts to an unsubscribe survey is a simple way to understand why people leave your email list and improve your email marketing over time. This guide walks you through configuring your survey page, connecting unsubscribe buttons, and testing everything before sending.

Why Use a Hubspot Unsubscribe Survey?

Instead of sending contacts directly to a confirmation page, you can first show a brief survey that asks why they are unsubscribing. This helps you:

• Identify common reasons for unsubscribes.
• Improve your email frequency, content, or targeting.
• Offer alternatives, such as fewer emails, instead of a full unsubscribe.
• Keep your database cleaner and more engaged.

Hubspot includes built-in tools to redirect contacts from email unsubscribe links to a survey page before the final opt-out is processed.

Hubspot Requirements and Considerations

Before you set up the redirect, review these basic requirements:

• You must have access to marketing email tools in your Hubspot account.
• You should be using the standard email unsubscribe or manage preferences links.
• Your survey should be short to avoid frustrating contacts.
• You still need to honor unsubscribe requests even if the survey is skipped.

Hubspot handles the actual unsubscribe action automatically as long as the underlying unsubscribe link remains intact.

Create an Unsubscribe Survey Page in Hubspot

The first step is to build the survey page that contacts will see after clicking an unsubscribe or manage preferences link in your emails.

1. Create the survey landing page

1. In your Hubspot account, navigate to your website or landing pages tool.
2. Click to create a new landing page using a simple template.
3. Name the page clearly, such as “Email Unsubscribe Survey”.
4. Set the page URL to something recognizable, for example /email-unsubscribe-survey.

This page will collect feedback but should not replace the system unsubscribe confirmation page.

2. Add survey questions and options

On your Hubspot landing page, add a short survey. Typical elements include:

• A headline that acknowledges the unsubscribe choice.
• A brief sentence thanking the contact for their feedback.
• A form or simple question module with options such as:
• I receive too many emails.
• The content is not relevant.
• I do not remember subscribing.
• I am using a different provider or tool.
• Other (with an open text field).
• An optional checkbox to reduce email frequency instead of fully unsubscribing.

Keep the survey to one page and a small number of clicks. This increases completion rates without irritating users.

3. Configure form and thank-you behavior

When using a Hubspot form on your survey page:

1. Open the form settings to choose the follow-up action.
2. Decide whether to show an inline thank-you message or redirect to a separate confirmation page.
3. Keep the message short and neutral, such as “Your preferences have been updated” or “Thank you for your feedback”.

Remember that the unsubscribe status is still managed by Hubspot’s email subscription settings, not by the survey form itself.

Connect Your Hubspot Emails to the Survey

Once the survey page is ready, you need to connect it to the unsubscribe experience within your marketing emails.

4. Edit the email footer unsubscribe settings

1. In Hubspot, open an email you plan to send or clone an existing one.
2. Scroll to the footer where the unsubscribe or manage preferences links are located.
3. Click the section that contains the subscription or unsubscribe settings.
4. Check for the option to add a confirmation or redirect step when a contact clicks unsubscribe.

The goal is to redirect first to your survey page, while still allowing Hubspot to process the unsubscribe in the background or after confirmation.

5. Set the redirect URL to your survey page

Depending on your subscription settings, you can specify where contacts land after clicking an unsubscribe link. To use your survey:

1. Copy the published URL of your Hubspot unsubscribe survey page.
2. In the email subscription or unsubscribe options, locate the field for a redirect or confirmation page.
3. Paste the survey page URL into that field.
4. Save your email and subscription settings.

Now, when a contact clicks the unsubscribe link in that email, Hubspot sends them to your survey page first.

Test Your Hubspot Unsubscribe Survey Flow

Before sending to your full list, thoroughly test the entire flow.

6. Send a test email to yourself

1. Create a test contact in Hubspot or use your own email address.
2. Send a test version of your email that includes the unsubscribe or manage preferences link.
3. Open the test email in your inbox and click the unsubscribe link.

Confirm that you are redirected to the survey page and that the page loads correctly on desktop and mobile devices.

7. Verify unsubscribe behavior

1. Complete the survey form, if applicable, and submit it.
2. Check what page you see after submission (inline message or confirmation page).
3. In your Hubspot contact record, verify that the subscription status is updated to unsubscribed for the relevant email types.

If you choose to let users modify preferences instead of fully unsubscribing, ensure that subscription types reflect those changes correctly.

Reporting on Feedback in Hubspot

Because the survey sits on a Hubspot page with a Hubspot form, you can use built-in reporting tools to analyze results.

• View form submissions to see common unsubscribe reasons.
• Filter submissions by email campaign or list for more detail.
• Build custom reports that compare unsubscribe reasons across time periods.
• Segment contacts based on their selected reasons for follow-up improvements.

These insights help you refine your email content, sending cadence, and targeting to reduce future unsubscribes.

Best Practices for a Hubspot Unsubscribe Experience

To get the most value from your survey while staying compliant and respectful, follow these guidelines:

• Always make the unsubscribe option easy to find and complete.
• Keep survey questions voluntary and non-intrusive.
• Do not require extra steps to finalize an unsubscribe.
• Clearly state that the user can leave the survey blank and still opt out.
• Regularly review feedback and apply changes to your email strategy.

Hubspot gives you flexibility to customize the journey but you are responsible for honoring subscriber choices and privacy regulations.

Additional Hubspot Resources

For full technical details on redirecting unsubscribe clicks to a survey, refer to the official documentation at this Hubspot knowledge base article. It explains exactly where the redirect settings live in the email tool and how they interact with subscription types.

If you need strategic help designing your unsubscribe survey, optimizing email flows, or setting up broader marketing automation around feedback, you can explore expert services at Consultevo.

By combining a focused unsubscribe survey page with clear redirects and accurate subscription settings, you can use Hubspot to better understand your audience and keep your email program healthy while respecting every contact’s choices.

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