How to Embed a Facebook Post in HubSpot or Any Website
Learning how to embed a Facebook post on your website, landing page, or blog is essential for social proof and engagement, especially when you publish content through HubSpot and want your social media and website to work together.
This guide walks you through how to embed any public Facebook post, how it works in a HubSpot context, and how to troubleshoot common issues.
What Does It Mean to Embed a Facebook Post in HubSpot?
When you embed a Facebook post, you place a small piece of code on your page that displays the original post directly from Facebook. Visitors can see the content, click through, and sometimes interact with it, while the post itself stays hosted on Facebook.
Whether you use HubSpot CMS or another platform, the technique is the same because the code comes from Facebook, not from your content management system.
- You do not upload the post to your site.
- You do not copy and paste a screenshot.
- You simply paste an embed code that Facebook generates for you.
Step-by-Step: How to Get the Facebook Embed Code
Before adding anything to HubSpot or your website, you must grab the official embed code from Facebook.
Step 1: Open the Facebook post
First, find the Facebook post you want to display. This can be:
- A post from your own Facebook Page
- A post from another business Page
- A public post from a verified profile
Make sure the post is public. If the post is only visible to friends or a custom audience, the embed will not display correctly outside Facebook.
Step 2: Open the post menu
On the chosen post, click the three-dot menu in the upper-right corner of the post. This opens a dropdown list of options related to that post.
Step 3: Click “Embed”
In the dropdown, look for the option labeled Embed. When you click it, Facebook will open a dialog box with a preview of the embedded post and an HTML snippet.
Step 4: Copy the HTML code
Inside the dialog, click the button to copy the code. It will look like a short block of HTML that includes a <div> and a <script> referencing Facebook’s SDK.
Keep this code handy; you will paste it into HubSpot or into your website’s HTML module or editor.
How to Embed a Facebook Post on a HubSpot Page
The process for adding the embed code in HubSpot is straightforward. You just need a place where you can paste raw HTML.
Option 1: Use a HubSpot rich text module
- Open your HubSpot landing page, website page, or blog post in the content editor.
- Click into an existing rich text module or add a new one where you want the Facebook post to appear.
- In the toolbar, switch to the HTML or “Source code” view. In many editors, this is represented by a <> icon.
- Paste the Facebook embed code exactly as you copied it.
- Save your changes and preview the page in HubSpot to ensure the post displays correctly.
Option 2: Use a custom HTML module in HubSpot
- In the HubSpot page editor, click to add a new module to your layout.
- Choose a Custom HTML or similar module type.
- Open the module and paste the embed code from Facebook.
- Apply or save the module, then update and preview your HubSpot page.
Both approaches rely on the same embed code; the only difference is whether you place it inside a rich text area or a dedicated HTML module.
How to Embed a Facebook Post on a Non-HubSpot Site
If your website does not run on HubSpot, you still follow the same overall process with a different editor.
- Log in to your CMS (WordPress, Drupal, Wix, or others).
- Open the page or post where you want the Facebook content.
- Switch the editor to HTML or code view.
- Paste the Facebook embed code where you want the post displayed.
- Update the page and view it live.
The key principle remains the same across platforms: Facebook supplies the embed code, and your site simply renders it.
Best Practices for Facebook Embeds in HubSpot Content
To keep your HubSpot pages fast, accessible, and aligned with your marketing goals, follow these practical tips.
Choose strategic posts to embed
- Highlight posts with strong engagement, such as many likes, comments, and shares.
- Embed testimonials or customer stories that complement HubSpot landing pages or offers.
- Use timely posts to support campaigns, promotions, or webinars.
Limit the number of embedded posts per page
Facebook embeds load external scripts, which can slow down page performance. For important HubSpot conversion pages, consider using one or two key embeds instead of many.
Ensure the Facebook post remains public
If the privacy setting of the embedded post changes, your page might display a blank space or an error. Periodically verify that important embedded posts are still public and visible.
Preview on mobile devices
Always check how the embedded post looks on mobile. Within HubSpot, use the device preview options to confirm that the width fits your layout and text around it still reads well.
Troubleshooting Facebook Embeds in HubSpot
If your embedded post is not appearing correctly on a HubSpot page, review the following common issues.
1. The post is not public
Go back to Facebook and check the audience selector on the post. Confirm that the icon shows a globe (public) and not friends or a custom group.
2. The code was altered by the editor
Some content editors may strip certain tags if pasted in visual mode. In HubSpot, always paste the Facebook code into HTML or source view, not into a WYSIWYG field that might sanitize it.
3. Conflicting scripts or caching
If you still do not see the embed on a HubSpot page, try the following steps:
- Clear your browser cache and refresh.
- Test in an incognito or private browsing window.
- Remove any duplicate or conflicting Facebook SDK scripts on that page.
Using Facebook Embeds Alongside Other HubSpot Tools
Embedding Facebook posts can enhance your broader marketing strategy when used with core tools in your HubSpot portal.
- Place Facebook social proof near HubSpot forms to increase trust and conversions.
- Embed event announcements above HubSpot CTA buttons to drive more registrations.
- Use Facebook content within HubSpot blog posts to keep articles fresh and interactive.
If you need help planning a complete strategy that connects analytics, content, and social media, agencies such as Consultevo specialize in integrated marketing and optimization.
Learn More About the Original Facebook Embed Process
This tutorial is based on the core approach described by HubSpot’s marketing team and Facebook’s own tools for embedding public content. You can review the original instructions and additional context directly on HubSpot’s blog article about embedding Facebook posts.
Summary: Facebook Embeds for Stronger HubSpot Pages
Embedding Facebook posts is a quick, reliable way to add real social content to your HubSpot pages and blog articles. By grabbing the official embed code from Facebook, pasting it into a HubSpot HTML or rich text module, and following best practices for performance and privacy, you can display live social proof where it matters most on your site.
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