How to Embed Pinterest Boards Using Hubspot-Style Methods

Embedding Pinterest boards on your website with a Hubspot-inspired approach is a fast way to showcase visual content, boost engagement, and keep visitors on your pages longer. This guide walks you through the exact steps, adapted from Pinterest’s official widget builder and the original instructions on HubSpot’s marketing blog.

The process works on blogs, landing pages, and CMS pages, and it is fully compatible with most editors that support HTML blocks.

Why Use Hubspot-Style Pinterest Embeds

Before adding any code, it helps to understand why a Hubspot-style workflow for Pinterest embeds is so effective.

Visual appeal: Boards turn static pages into interactive galleries.
Fresh content: New Pins appear automatically on your site.
Engagement: Visitors can click through to Pinterest for deeper discovery.
Easy implementation: You only paste a small code snippet into your HTML editor.

These benefits align well with the kind of content marketing strategies often managed in Hubspot and similar platforms.

Step 1: Prepare Your Pinterest Board URL with Hubspot-Like Organization

The first step is to grab the URL of the Pinterest board you want to embed and organize it just as carefully as you would with Hubspot campaigns.

Open Pinterest in your browser.
Navigate to the profile that owns the board.
Click the board you want to feature on your website.
Copy the full URL from your browser’s address bar.

Keep a simple document or spreadsheet (as you might when planning Hubspot content) where you list each board name, URL, and target web page to stay organized if you plan to embed multiple boards.

Step 2: Use the Pinterest Widget Builder with a Hubspot Workflow

Pinterest offers a widget builder that works very smoothly when you follow a Hubspot-style workflow: configure, preview, then paste into your content management system.

Visit Pinterest’s widget builder page (linked from the official help resources or marketing tools).
Select the Board option from the widget types.
Paste your board URL into the field provided.
Choose a layout style (for example, Square, Sidebar, or Header).
Adjust the size options if they are available, or keep the default responsive settings.

The widget builder will generate a preview and two main pieces of code: the board container tag and the JavaScript snippet that loads the widget.

Step 3: Copy the Embed Code for Your Hubspot-Like Content Editor

Next, copy the code from the widget builder so you can add it into your blog post or page. This is very similar to adding tracking scripts or forms inside a Hubspot template.

In the widget builder, locate the embed code section.
Copy the <a> or <div> snippet that contains your specific Pinterest board URL and data attributes.
Copy the <script> tag that loads assets.pinterest.com/js/pinit.js.
Keep both snippets together in a safe place so you can paste them into your HTML editor.

Many content tools, including platforms that integrate with Hubspot, allow you to paste this code into an HTML or code block without additional configuration.

Step 4: Embed the Pinterest Board in a Hubspot-Style Blog Post

Now you are ready to place the Pinterest board onto your web page or blog post, using an approach similar to editing a Hubspot blog template.

Open the page or post in your content editor.
Switch to the HTML or Code view. In some editors this is called a Custom HTML block or module.
Paste the board container snippet where you want the board to appear in the content.
Make sure the Pinterest <script> tag is included once on the page, typically near the end of the HTML body if it is not already present.
Save or update the page.

When you refresh the live page, Pinterest’s script will automatically transform the snippet into a fully interactive board, just as described in the original instructions on HubSpot’s article on embedding Pinterest boards.

Step 5: Make the Board Responsive with Hubspot-Inspired Best Practices

To keep your layout clean and mobile-friendly, follow responsive design habits commonly recommended in Hubspot training materials.

Use flexible widths: Place the board inside a container that uses percentages instead of fixed pixels.
Limit sidebar width: If you embed in a sidebar, choose a smaller widget style so the board does not crowd your main content.
Test on devices: Preview the page on desktop, tablet, and smartphone to ensure the board scales properly.
Combine with text: Add brief explanatory text above or below the board so readers understand its purpose.

These simple adjustments help maintain brand consistency and user experience similar to what you would expect from a Hubspot-optimized landing page.

Step 6: Optimize Performance and SEO with a Hubspot Mindset

Although the Pinterest script is relatively lightweight, you should still think like a Hubspot marketer and keep performance and SEO in mind.

Limit the number of boards per page: Too many widgets can slow loading times.
Use descriptive headings: Explain what the board contains so search engines can understand the context.
Add supporting copy: Include keywords related to your topic in nearby paragraphs, not inside the embed code itself.
Track engagement: Monitor clicks and time on page using your analytics or CRM system.

For more advanced optimization ideas, tools such as Consultevo can help you refine on-page SEO and analyze how embedded media affects overall performance.

Hubspot-Style Use Cases for Pinterest Boards

Once your first board is embedded correctly, you can expand the strategy across your site using a content plan similar to those built in Hubspot.

Hubspot-Inspired Campaign Pages

Showcase campaign visuals, seasonal collections, or event inspiration by embedding boards on dedicated landing pages. This keeps your campaign pages visually rich without manually updating every image.

Hubspot-Driven Blog Content

Support how-to posts, style guides, recipes, or design tutorials by placing a relevant board in the article body. Each new Pin you add to the board will automatically appear, keeping your blog post fresh over time.

Hubspot and Social Proof Sections

Feature user-generated content boards that collect customer photos, testimonials, or product shots. Embedding these boards on product or testimonial pages acts as visual social proof, enhancing trust and credibility.

Troubleshooting Your Pinterest Embed with a Hubspot Approach

If the board does not appear as expected, use a systematic troubleshooting approach similar to debugging a Hubspot integration.

Check the URL: Confirm the board URL is correct and publicly visible.
Verify the script: Ensure the Pinterest <script> tag appears once on the page and is not blocked by your CMS.
Disable conflicting plugins: Temporarily turn off any script optimization or security plugins that might block external JavaScript.
Test a clean page: Create a simple test page with only the Pinterest code to confirm the board loads without other elements.

Once the basic test page works, you can reintroduce your normal layout and styling, just as you would when testing changes inside a Hubspot template.

Final Thoughts: Bringing Pinterest and Hubspot-Style Processes Together

Embedding Pinterest boards on your website is straightforward when you follow a clear, repeatable process like the workflows popular in Hubspot. By organizing your board URLs, using the official widget builder, pasting code into HTML blocks, and applying responsive design best practices, you can quickly turn static pages into dynamic visual experiences that stay updated automatically.

Combine these embeds with strong copy, calls-to-action, and analytics tracking, and you will have a content experience that feels as polished and effective as a fully optimized Hubspot campaign.

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