Hubspot Guide to Embedding Social Media Posts

Learning how to embed social media posts using a Hubspot-style workflow helps you showcase live content, boost engagement, and keep your website fresh without constantly rewriting copy.

This guide walks you through practical, step-by-step methods for embedding posts from major networks, following the structure and best practices outlined in the original social media embed guide.

Why Use a Hubspot Approach to Embedded Social Posts

Following a Hubspot-inspired process ensures your embedded posts are easy to manage, visually consistent, and optimized for performance.

• Highlight real customer stories and social proof.
• Keep content updated automatically as social posts change.
• Improve time-on-page with interactive media.
• Reuse your best social content across campaigns.

With a repeatable workflow, your marketing team can embed posts quickly without needing a developer for every change.

Core Methods for Embedding Social Media Posts

Most platforms support one of three main methods that also fit neatly into a Hubspot-centered content workflow:

• Using the platform’s native embed code.
• Using a content management system block or module.
• Using a third-party or custom script solution.

Below you’ll find step-by-step instructions for each major network, modeled after the Hubspot tutorial, so you can apply them in any modern CMS or page builder.

How to Embed Facebook Posts with a Hubspot Workflow

Facebook offers built-in tools to generate embed codes you can paste into your CMS or landing page editor.

Step-by-step: Facebook post embed

1. Open the specific Facebook post you want to feature.
2. Click the three-dot menu on the post.
3. Select Embed or </> Embed from the menu.
4. Copy the HTML iframe or JavaScript snippet that appears.
5. In your editor, add a custom HTML block in the desired location.
6. Paste the embed code and update or publish the page.

This Hubspot-style technique keeps the original formatting and interactivity, including reactions, comments, and links.

How to Embed X (Twitter) Posts Using a Hubspot-Friendly Process

Embedding posts from X is similar and works well inside blog templates, pillar pages, or resource centers.

Step-by-step: X (Twitter) post embed

1. Open the individual post on X.
2. Click the Share icon under the post.
3. Choose Embed post or a similar option.
4. You’ll be taken to the official embed generator.
5. Copy the provided HTML code.
6. Paste it into a custom HTML module in your chosen layout.

Using a consistent Hubspot content pattern, you can place X posts inside articles, newsletters, or landing pages without breaking the layout.

Hubspot Best Practices for Embedding Instagram Posts

Instagram’s visual focus makes it ideal for product shots, behind-the-scenes images, and UGC galleries.

Step-by-step: Instagram post embed

1. Open the Instagram post you want on your site.
2. Click the three-dot menu near the post.
3. Select Embed.
4. If prompted, choose whether to include the caption.
5. Copy the HTML code provided.
6. Insert the code into a custom HTML block in your page or blog template.

Following a Hubspot-inspired content strategy, you can group multiple embedded Instagram posts into sections like “Customer Stories” or “Product In Action.”

Embedding TikTok Videos the Hubspot Way

TikTok embeds are perfect for tutorials, quick tips, and influencer clips that support your offers or campaigns.

Step-by-step: TikTok video embed

1. Open the TikTok video on desktop or in a mobile browser.
2. Click the Share button.
3. Select Embed from the sharing options.
4. Copy the embed code that TikTok generates.
5. In your CMS, open the page or post where you want the video.
6. Add a custom HTML block and paste the code.
7. Save and preview to confirm the video loads correctly.

When you organize TikTok embeds using a Hubspot-like content calendar, you can align these clips with campaigns, webinars, or email sequences.

Using a Hubspot-Style Content Layout for Multiple Embeds

To keep pages clean and fast-loading, group embedded posts into focused sections and follow a consistent layout pattern.

Layout tips for embedded posts

• Use headings that clearly describe the theme of each section.
• Limit the number of embeds per page to avoid performance issues.
• Combine embeds with short explanatory copy and calls to action.
• Use columns or grids to display several posts in a compact space.

This layout strategy mirrors how a Hubspot blog or resource hub might structure social proof and examples around a core topic.

Technical Considerations for a Hubspot-Inspired Setup

Embedded content adds external scripts and iframes, so you should balance design and performance.

Performance and responsiveness

• Test page load time before and after adding multiple embeds.
• Ensure embeds are responsive on mobile, tablet, and desktop.
• Place heavy media further down the page so above-the-fold content loads quickly.

Privacy and consent

• Confirm that your cookie and privacy banner policies cover third-party embeds.
• Remove or replace posts that are deleted or made private by the original creator.

A Hubspot-grade experience means checking that every embedded element works smoothly and respects user privacy expectations.

Aligning Embedded Posts with Hubspot-Style Campaigns

Embedding social posts is more effective when you tie them to specific offers, lifecycle stages, or topics.

• Feature testimonials near product pages or pricing sections.
• Show how-to clips beside knowledge base articles.
• Highlight partner or influencer mentions on co-marketing pages.
• Curate event-related posts on webinar or conference landing pages.

Using the same structured planning you’d use in a Hubspot campaign, map each embedded post to a clear goal, such as lead generation, education, or retention.

Next Steps and Additional Resources

To take this beyond the basics, you can integrate embedded content into a complete digital strategy, from SEO to conversion funnels.

For consulting support on technical SEO, analytics, and content systems that pair well with a Hubspot-driven approach, explore Consultevo’s services.

Use the methods in this guide as a blueprint: choose the social platform, generate the embed code, insert it via a custom HTML block, and organize everything within a clear, Hubspot-style content structure that supports your broader marketing goals.

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