How Hubspot Users Can Manage Events in WordPress with WP Event Manager

If you use Hubspot to organize your marketing and sales, you can still run powerful event campaigns on WordPress using the WP Event Manager plugin. This guide breaks down how the plugin works, what it offers, and how Hubspot-focused teams can set up event listings, registrations, and promotions step by step.

What Is WP Event Manager and Why It Matters for Hubspot Users

WP Event Manager is a lightweight WordPress plugin for creating and managing event listings. While it is not built inside Hubspot, it can support campaigns that you later track or nurture in your CRM.

The core plugin is free and covers essential features, with paid add-ons that expand functionality for online, in‑person, and hybrid events.

Key Features Useful to Hubspot Workflows

• Front‑end event submission forms so organizers can post their own events.
• Searchable, filterable event listings that make it easy for visitors to find the right event.
• Support for virtual, in‑person, and recurring events.
• Customizable templates to match your site branding.
• Shortcodes and blocks to place event lists anywhere on your site.

All of these features help you drive more qualified visitors into funnels you might already manage in Hubspot.

How to Install WP Event Manager for a Hubspot‑Aligned Site

The installation process is straightforward and follows standard WordPress practices, so you can get it running quickly alongside your Hubspot forms, pop‑ups, or tracking scripts.

Step 1: Install and Activate the Plugin

1. Log in to your WordPress dashboard.
2. Go to Plugins > Add New.
3. Search for WP Event Manager.
4. Click Install Now, then Activate.

Once activated, you will see new menu items for managing events, organizers, and venues.

Step 2: Run the Setup Wizard

The plugin includes a quick setup wizard that creates essential pages for you.

1. Follow the on‑screen prompts after activation.
2. Allow it to create pages such as Events, Submit Event, and Event Dashboard.
3. Confirm the permalink structure works with your existing navigation and any Hubspot tracking links you use.

This gives you a ready‑to‑use event system without manual page building.

Creating Events That Support Hubspot Campaigns

With the plugin active, you can publish events that support your wider content and CRM activity, even when the core contact capture lives in Hubspot.

Step 3: Add a New Event

1. Go to Events > Add New in your WordPress admin.
2. Enter a descriptive event title and summary.
3. Fill in key details such as date, time, and location.
4. Add an event category and type for better filtering.
5. Upload a featured image or banner that matches your Hubspot landing page style.

Use clear, benefit‑driven language for titles and descriptions so you can reuse this messaging in Hubspot emails and workflows.

Step 4: Configure Event Fields

WP Event Manager lets you define structured information that will matter later for your reporting and segmentation.

• Date and time, including multi‑day events.
• Venue name, address, and map settings.
• Organizer information and contact details.
• Online event links for webinars or virtual meetups.

Consistent fields make it simpler to map data into lists or custom properties if you ever sync registrations to Hubspot.

Using Add‑Ons That Pair Well with Hubspot Strategies

The core plugin is free, but paid add‑ons unlock additional capabilities that can complement Hubspot lead generation and nurturing.

Registration and Ticketing Add‑Ons

Several extensions handle sign‑ups, payments, and attendee management.

• Registrations – collects attendee information through forms on your site.
• Sell Tickets – allows you to sell paid tickets, often via WooCommerce.
• Attendee Management – offers better oversight of who has registered or checked in.

Data from these tools can be exported and then imported to Hubspot lists, where you can segment attendees from non‑attendees and trigger follow‑up emails.

Calendar and Visibility Add‑Ons

Other add‑ons help you show events in more flexible layouts, which you can feature in campaigns.

• Calendar – displays events in a monthly or weekly calendar view.
• Sliders – rotates featured events in carousels.
• Embeddable Lists – places events in sidebars or landing pages you might link from Hubspot newsletters.

These layout tools make it easier to connect your site content and the outreach you coordinate through Hubspot.

Optimizing Events for SEO and Hubspot Conversions

Well‑structured event pages can rank in search and also improve performance for campaigns that start in Hubspot and send traffic back to your site.

On‑Page SEO for Event Listings

For every event page you create, follow basic optimization practices:

• Use a focused, descriptive title with the core topic or location.
• Write a clear meta description that summarizes who the event is for and what they gain.
• Include headings that break up schedule, speakers, and key benefits.
• Add schema‑friendly details like date, time, and venue consistently.

This structure improves visibility in search and makes it easier to align with campaigns from Hubspot or other marketing tools.

Conversion Tips for Hubspot‑Driven Traffic

When your email or ad campaigns in Hubspot send visitors to event pages, optimize for sign‑ups:

• Highlight the call‑to‑action button above the fold.
• Use concise bullet points for what attendees will learn.
• Add social proof such as testimonials or logos when relevant.
• Keep forms short and focused on essential data.

You can then export attendee details from WP Event Manager and import them into Hubspot for nurturing sequences, feedback surveys, or upsell campaigns.

Managing Organizers and Venues Alongside Hubspot Contacts

WP Event Manager includes separate sections for organizers and venues, which can support your relationship management, even if the main CRM remains Hubspot.

Organizers

Each organizer profile can include:

• Name and description.
• Logo or image.
• Website and contact details.
• List of events they host.

You can mirror important organizer accounts as company records inside Hubspot while using the plugin to display their events publicly.

Venues

Venue entries store addresses and event associations. Consistent venue data helps you:

• Filter events by location.
• Prepare localized campaigns.
• Segment past attendees by region once they are in Hubspot.

Support, Pricing, and Next Steps for Hubspot Teams

WP Event Manager offers documentation, support channels, and a mix of free and premium extensions. Pricing varies by extension bundle and license type, making it flexible for small sites and larger teams.

You can read a detailed review of the plugin features and use cases on the original source page here: WP Event Manager plugin review.

If you want help building a full strategy that connects WordPress events with CRM campaigns, analytics, and automation, you can also consult a digital agency such as Consultevo.

Conclusion: Using WP Event Manager Alongside Hubspot

WP Event Manager gives WordPress site owners a flexible way to publish and manage events without heavy coding. When combined with careful exports, imports, and nurturing flows, it can support the broader lifecycle you already run inside Hubspot.

By installing the plugin, configuring core pages, adding structured events, and using relevant add‑ons, you can create an event engine on your site that feeds leads and insights into your existing marketing stack.

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