Hupspot guide to Facebook Debugger

When you share content from Hubspot or any other site on Facebook, the platform uses cached data that can cause outdated titles, images, or descriptions to appear. Understanding how to work with Facebook Debugger alongside Hubspot helps you quickly refresh that data, fix broken link previews, and keep your social content accurate.

This step-by-step guide is based on the official Facebook Debugger documentation as explained in the original article on Facebook Debugger from HubSpot. You will learn what the tool does, how to use it, and how to troubleshoot common issues when sharing links.

What is Facebook Debugger and why Hubspot users need it

Facebook Debugger is a free tool that lets you see exactly how Facebook reads a page's metadata, including Open Graph (OG) tags. If you publish a blog article, landing page, or resource from Hubspot and the preview looks wrong, Debugger shows you what Facebook is actually seeing.

Key things Facebook Debugger reveals:

Which URL Facebook is scraping
The page title and description Facebook uses
The featured image and its dimensions
Any warnings about missing or incorrect Open Graph tags
When the URL was last scraped by Facebook

For Hubspot marketers, this matters because accurate previews drive higher click-through rates and help your brand appear professional on social media.

How Facebook link previews work with Hubspot content

When you share a Hubspot page or blog post on Facebook, the platform reads the page's HTML and extracts metadata. That metadata is usually defined by Open Graph tags in the head of your page.

Typical OG tags Facebook uses include:

og:title for the page title
og:description for the summary
og:image for the main preview image
og:url for the canonical URL

Facebook then stores this information in its cache. Even if you update the Hubspot page later, Facebook may continue to show the older preview until you request a rescrape with Facebook Debugger.

Step-by-step: Using Facebook Debugger with your Hubspot URLs

The basic workflow for fixing a preview is straightforward. Follow these steps whenever a Hubspot link shows the wrong image, title, or description on Facebook.

1. Publish or update your Hubspot page

Make sure your Hubspot content is fully published and live before you test it. If you are updating a blog post or landing page, confirm that:

The new title and meta description are saved
Your featured image is set correctly
The URL is final and won't change again soon

Give the page a moment to finish publishing so all metadata is available to Facebook.

2. Copy the Hubspot URL you want to share

Grab the full live URL from your browser address bar. For Hubspot-hosted content, this will typically be your brand domain or a subdomain pointing to your Hubspot content environment.

3. Open Facebook Debugger

Go to the official Debugger page in a new tab. You can access it from the Meta for Developers tools. This is the central place you will use to analyze Hubspot links.

4. Paste your Hubspot link and click "Debug"

In the Facebook Debugger interface:

Paste the full Hubspot URL into the input field
Select the "Debug" button to run the scan

Facebook will fetch the URL and display detailed information about how it reads your page.

5. Review what Facebook sees from your Hubspot page

After the scan, look through the results carefully. The key sections to check are:

Time scraped – shows when Facebook last updated its cache
Link preview – displays the current preview image, title, and description
Warnings – highlights any missing OG tags or image issues

If the preview already looks correct and matches your Hubspot page, you do not need to do anything else.

6. Use "Scrape Again" if your Hubspot preview is outdated

If the preview shows outdated content, click the "Scrape Again" button. This forces Facebook to pull the latest metadata from your Hubspot page.

After scraping again, verify that:

The title matches your latest Hubspot headline
The description reflects your current summary
The image is the one you want to use for social sharing

You may need to click "Scrape Again" more than once if you made very recent changes.

Common errors with Hubspot links in Facebook Debugger

Debugger often points out problems that prevent your Hubspot content from displaying correctly. Understanding these messages helps you fix issues faster.

Missing or invalid Open Graph tags

Facebook may say that some OG tags are missing or not clearly defined. This can lead to generic titles or fallback images in your preview.

Typical causes include:

Your page uses only basic title and meta description tags
The featured image is not large enough
There is a conflict between multiple metadata sources

To improve your previews, make sure your Hubspot templates generate clean Open Graph tags and that your images meet Facebook's recommended dimensions.

Image size or format issues from Hubspot pages

If the image is too small, the Debugger may warn about low resolution. Facebook generally prefers larger images for optimal display across devices.

When publishing through Hubspot, choose images that meet or exceed Facebook's common recommendation of at least 1200 x 630 pixels. Also ensure the file type (such as JPG or PNG) is supported and the image is accessible without login.

URL redirects and canonical conflicts

Sometimes Hubspot pages use redirects or canonical tags that confuse Facebook. In Debugger, you might see that Facebook is scraping a different URL than the one you shared.

Check for:

Redirects from HTTP to HTTPS
Redirects from tracking links to final URLs
Canonical tags pointing to another Hubspot page

Whenever possible, share the final, canonical URL proposed by your Hubspot SEO settings.

Best practices for clean Facebook previews from Hubspot

To reduce problems before they happen, follow these ongoing best practices when building content in Hubspot that you plan to share on Facebook.

Optimize titles and descriptions in Hubspot

Within your Hubspot editor, pay attention to:

Page title – keep it descriptive, clear, and within reasonable length
Meta description – summarize the value of the page in one or two concise sentences
Social sharing settings – where available, configure specific social meta content

These details help Facebook automatically generate strong previews, reducing the need for repeated Debugger checks.

Use strong featured images in Hubspot content

Every blog post or landing page you share from Hubspot should have a featured image that is:

Visually compelling and on-brand
Large enough for Facebook's recommended size
Relevant to the article or offer

Set the featured image before publishing so that Facebook can pick it up on the first scrape.

Validate important URLs with Debugger before campaigns

Before launching a big campaign that shares Hubspot links on Facebook, test your key URLs in Debugger in advance. This allows you to catch issues early and fix previews before your audience sees them.

For example, you might pre-test:

Your main offer landing page
A key blog article promoted in ads
A cornerstone Hubspot resource such as an ebook or webinar page

Additional optimization resources beyond Hubspot

While Hubspot provides strong tools for content management and social sharing, you may want extra help with technical SEO and analytics around social previews. Specialist agencies and consultants can audit your setup and recommend improvements.

For broader SEO strategy, implementation support, and performance tracking, you can explore partners like Consultevo, which focuses on search optimization and digital analytics.

Recap: Using Facebook Debugger effectively with Hubspot

To keep your social content accurate and engaging when sharing Hubspot pages, integrate Facebook Debugger into your publishing workflow:

Publish or update your Hubspot content and confirm metadata
Run the URL through Facebook Debugger to see the live preview
Use "Scrape Again" to refresh cached data when you make changes
Fix any Open Graph, image, or redirect issues highlighted by the tool

By combining the publishing features inside Hubspot with the diagnostic power of Facebook Debugger, you gain precise control over how your links appear on Facebook, leading to more consistent branding and better engagement.

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