Mastering Facebook Insights with Hubspot

Using Facebook Insights alongside Hubspot helps marketers understand which posts drive engagement, what audiences care about, and how to improve future campaigns based on real data instead of guesswork.

This how-to guide walks you through every major section of Facebook Insights, explaining what each metric means, how to interpret it, and how to apply those findings inside your marketing workflows.

Why Connect Facebook Insights and Hubspot Strategies

Facebook Insights offers native analytics for your Facebook Page, while Hubspot provides tools to manage contacts, campaigns, and automation. When you align both, you can create more targeted content and better measure ROI.

• Identify top-performing posts and reuse them in email or ads.
• Spot content themes that resonate with your audience.
• Align Facebook metrics with lifecycle stages and deals in your CRM.

To get value, you must first understand how Facebook Insights is organized.

Overview Tab: High-Level Metrics for Hubspot Marketers

The Overview tab in Facebook Insights gives you a snapshot of performance, which is useful for Hubspot reporting dashboards and quick status checks.

On this tab, you will see:

• Page Summary with metrics for a chosen date range.
• Recent Posts performance.
• Pages to Watch for benchmarking competitors.

Key Metrics to Monitor for Hubspot Reports

Use these Overview metrics to inform weekly or monthly reports inside your marketing platform:

• Actions on Page: Clicks on your call-to-action button, phone number, or website.
• Page Views: Total views of your Page, useful for tracking brand awareness.
• Page Likes: Net new likes after subtracting unlikes.
• Post Reach: Number of unique people who saw any of your posts.
• Post Engagements: Total reactions, comments, shares, and clicks.

These numbers can guide which campaigns you replicate in Hubspot and which ones you should refine.

Followers and Likes: Audience Growth You Can Sync with Hubspot

The Followers and Likes sections show how your audience is growing over time. While individual follower data is not directly exported, the trends still inform Hubspot segments and lead nurturing.

How to Read Follower Growth

In the Followers tab you can view:

• Net Followers: Follows minus unfollows for a selected period.
• Where Follows Happened: On your Page, from ads, or other placements.

If you notice spikes after running a campaign that also lives in Hubspot, you can attribute part of that follower growth to your broader campaign strategy.

Using Page Likes With Hubspot Campaigns

The Likes tab contains similar metrics, but focused on total Page likes instead of followers. Review:

• Net likes over time.
• Paid vs. organic likes.
• Where your likes came from.

If paid likes jump during a specific promotion, mirror that message in Hubspot emails and workflows to keep new fans engaged across channels.

Reach: Measuring Visibility for Hubspot Content Themes

The Reach tab shows how many people see your content and how they interact with it, which helps refine themes you may recycle into Hubspot blog posts, emails, or workflows.

Understanding Post Reach and Reactions

Here you can evaluate:

• Post Reach: Unique people who saw your posts.
• Recommendations: How often your Page was recommended.
• Reactions, Comments, and Shares: Key engagement types.
• Negative Feedback: Hides, reports as spam, and unlikes.

If a specific content type gets high reach and positive engagement with minimal negative feedback, consider building a related content series and nurturing sequence in Hubspot.

Page Views and Page Previews: Optimizing the Hubspot-Aligned Funnel

Page Views and Page Previews reveal how people explore your Page before clicking deeper into your website or offers, which should align with the funnel you build in Hubspot.

What Page Views Tell You

In this section, track:

• Total Views of your Page and specific tabs.
• Top Sources sending traffic to your Page.
• Demographic breakdowns of visitors.

If you notice heavy interest in a specific tab, match that interest with relevant landing pages, forms, and nurturing paths in Hubspot.

Using Page Previews for Better CTAs

Page Previews show how many people hover over your Page name or image to see a quick preview. A high preview count but low Page likes might suggest your branding or description needs clarity, which you can also mirror in your Hubspot templates and email signatures.

Posts Tab: Content Insights for Hubspot Calendars

The Posts tab is one of the most important areas for social media managers who plan content calendars shared with Hubspot or other tools.

When Your Fans Are Online

This chart shows peak times when your audience is active on Facebook. Use it to schedule:

• Facebook posts for maximum reach.
• Complementary Hubspot email sends to align timing.
• Ad campaigns to support organic spikes.

Post Types and Performance

Facebook Insights breaks down engagement by content type, such as links, photos, videos, and status updates. Review:

• Average reach per post type.
• Average engagement per post type.
• Which formats consistently outperform others.

Then prioritize those formats in your editorial calendar and reflect successful messages in your Hubspot blog, workflows, and sequences.

Individual Post Metrics for Hubspot Repurposing

Scrolling further, you will see each post with metrics like reach, clicks, and engagement. Use these steps:

1. Sort posts by reach or engagement.
2. Identify the top 10–20 posts.
3. Repurpose the best-performing topics into email campaigns, lead magnets, or blog content inside Hubspot.

People and Demographics: Layering Insights Into Hubspot Segments

The People tab offers demographic data about your fans, followers, and those reached or engaged. This data supports more precise segmentation in Hubspot.

Key Demographic Insights

Review:

• Gender and Age breakdowns.
• Locations by city and country.
• Language preferences.

When you notice strong clusters, create matching segments and smart lists in Hubspot to personalize offers and content.

How to Turn Facebook Insights Data Into Hubspot Actions

Once you understand each Insights tab, you can move from analysis to execution using your marketing platform.

Step-by-Step Workflow

1. Audit performance monthly using Facebook Insights Overview, Reach, and Posts.
2. Document winning themes such as specific topics, formats, or CTAs.
3. Build campaigns in Hubspot that mirror those themes across email, landing pages, and ads.
4. Track conversions in your CRM to see how social engagement translates to leads and customers.
5. Refine targeting based on demographic and engagement data.

For advanced optimization, you can also collaborate with analytics or SEO specialists. Agencies like Consultevo help teams connect multi-channel insights into a unified strategy.

Learning More About Facebook Insights and Hubspot

To deepen your understanding of Facebook analytics, review Hubspot’s detailed breakdown of each metric and tab at this Facebook Insights guide. Combine those lessons with your Hubspot campaigns to build a repeatable, data-driven social media strategy that improves reach, engagement, and conversions over time.

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