Create Facebook and LinkedIn Lead Ads in HubSpot
Using HubSpot to create Facebook and LinkedIn lead ads lets you capture new contacts directly into your CRM, keep lead data accurate, and automate follow-up campaigns from a single workspace.
This guide walks you through every step of building and syncing lead ads so your forms, fields, and consent settings are correctly aligned with your ad networks.
Prerequisites for HubSpot Lead Ads
Before you build lead ads with HubSpot tools, confirm the right accounts and permissions are in place in both your ad networks and your CRM.
Required ad account and page access
- You must have a Facebook ad account and/or LinkedIn ad account with permission to create campaigns and lead generation forms.
- You need publishing access to the Facebook Page or LinkedIn Page where the lead ad will run.
- Your user must have the correct permissions in HubSpot to manage ads and forms.
Connect your ad accounts to HubSpot
To sync leads correctly, your Facebook and LinkedIn accounts must be connected to HubSpot Ads.
- In your HubSpot account, navigate to your ads settings.
- Connect your Facebook Ads account and choose the Facebook Pages you want to use for lead ads.
- Connect your LinkedIn Ads account and choose the LinkedIn Pages to use for lead generation campaigns.
- Verify that lead syncing is enabled for each connected ad account.
Once accounts are connected, HubSpot can automatically pull in leads that submit your native Facebook or LinkedIn forms.
Create Facebook Lead Ads in HubSpot
You can build Facebook lead ads directly from the ads tool in HubSpot, including the campaign, audience, budget, and lead form.
Start a new Facebook lead ad campaign
- Go to the Ads section in your HubSpot portal.
- Select the option to create a new ad campaign.
- Choose Facebook as the network and select Lead generation as the objective.
- Pick the Facebook Page you want to use for the ad.
Set budget, schedule, and targeting
Within HubSpot you can configure all major campaign settings for your Facebook lead ad.
- Budget and schedule: define daily or lifetime budget and set start and end dates.
- Audience targeting: choose saved audiences, lookalikes, or build new targeting based on interests, demographics, or custom audiences.
- Placements: select automatic placements or customize where the ad appears across Facebook placements.
Build the Facebook lead form in HubSpot
After campaign settings, create the lead form that Facebook users will see.
- Select to create a new Facebook instant form or use an existing one.
- Choose the information you want to collect, such as name, email, phone number, or company details.
- Set up questions, intro text, and completion message for your form.
- Review how each field will sync to properties inside HubSpot CRM.
When the form is published, submissions will automatically become contacts in your CRM, based on your sync settings.
Create LinkedIn Lead Ads in HubSpot
You can also create LinkedIn lead generation forms and campaigns without leaving the HubSpot interface, ensuring that all new leads flow into your CRM.
Launch a LinkedIn lead generation campaign
- From Ads in HubSpot, create a new campaign and choose LinkedIn as the network.
- Select Lead generation as the objective.
- Choose the LinkedIn Page that will sponsor the ads.
Configure LinkedIn targeting and budget
HubSpot allows you to set LinkedIn ad controls that match what you would configure directly in LinkedIn Campaign Manager.
- Budget and schedule: pick daily budgets and schedule dates that align with your campaign goals.
- Audience: target by job title, company size, industry, seniority, skills, or matched audiences.
- Bidding and placements: configure bid options and placements as available for lead gen formats.
Create the LinkedIn lead gen form via HubSpot
- Choose to create a new LinkedIn lead gen form or select an existing form connected to your account.
- Add or remove fields to capture exactly the data needed for your sales team.
- Customize the offer details, headline, and privacy text inside the form builder.
- Confirm how each LinkedIn field maps to properties in your HubSpot database.
When people submit the LinkedIn lead gen form, HubSpot records those submissions as contacts and associates them with the correct campaign.
Manage Field Mapping Between Networks and HubSpot
Accurate field mapping ensures that every form submission becomes usable data in your CRM. HubSpot offers tools to control how form fields match with CRM properties.
Default Facebook and LinkedIn field mappings
For standard fields such as email, first name, last name, and phone number, HubSpot provides automatic mappings. These default mappings connect common ad network fields to standard contact properties.
- Email address fields on Facebook or LinkedIn map to the contact email property.
- Name fields map to first and last name properties.
- Phone numbers map to phone number properties.
Create and edit custom field mappings in HubSpot
- In your HubSpot ads or lead sync settings, open the section for field mappings.
- Locate the Facebook or LinkedIn field that does not yet map to a property.
- Create or select a corresponding custom property in HubSpot.
- Save the mapping so future submissions sync correctly.
If field labels change in your ad account, revisit your HubSpot mapping settings to confirm your CRM still receives data as expected.
Sync, Consent, and Privacy Settings in HubSpot
When using lead ads, you may need to comply with privacy regulations and document lawful basis for processing. HubSpot includes consent tools to support these requirements.
Configure consent for lead ads
- Review your existing subscription types and legal basis settings inside your CRM.
- Align the text in your Facebook and LinkedIn forms with your HubSpot consent language.
- Decide how new leads will be subscribed or marked for marketing communications upon submission.
Make sure the privacy policy link in your form matches the URL used in your other HubSpot forms and landing pages.
Control how leads sync into HubSpot
- In your ad account settings, check that lead syncing is turned on for your connected Facebook Pages and LinkedIn Pages.
- Choose which pages should send form submissions to HubSpot and which ones should remain disconnected.
- Confirm that all required fields have valid HubSpot properties defined.
When lead sync is active, new submissions appear as contacts inside your CRM, and you can trigger workflows, assign owners, or send follow-up emails.
Monitor and Optimize Lead Ads in HubSpot
Once your campaigns are running, use HubSpot reporting to track performance and improve results over time.
Key metrics to review
- Impressions and clicks by campaign and ad creative.
- Cost per lead and total leads generated from Facebook and LinkedIn.
- Lifecycle stage progression and revenue influenced by each lead ad.
Because performance data and CRM data are combined in HubSpot, you can measure which lead ads drive not just form submissions, but qualified opportunities and closed deals.
Iterate on forms and campaigns
- Test different offers and form lengths to balance volume and lead quality.
- Refine audience targeting based on the segments that convert best inside your CRM.
- Update mappings or consent text whenever you add new custom properties or change your data strategy in HubSpot.
Additional Resources for HubSpot Lead Ads
For a detailed reference on creating Facebook and LinkedIn lead ads, review the official HubSpot documentation: HubSpot lead ads setup guide.
To get strategic consulting or implementation help across CRM, ads, and automation, you can visit Consultevo for expert HubSpot-focused services.
By combining native Facebook and LinkedIn lead forms with centralized tracking in HubSpot, your marketing and sales teams stay aligned, capture cleaner data, and accelerate the path from first conversion to closed deal.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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