How to Make Hubspot the Primary Receiver for Facebook Messenger

Connecting Facebook Messenger with Hubspot lets your team manage every page conversation in one place, improving response time and customer experience while keeping data synced to your CRM.

This guide walks you through how to set Hubspot as the primary receiver for your Facebook page’s Messenger inbox, what that setting means, and how to troubleshoot common issues.

What It Means to Set Hubspot as the Primary Receiver

Facebook lets only one app act as the primary receiver for page messages at a time. When you set Hubspot as the primary receiver for Facebook Messenger:

• New incoming page messages route into your Hubspot Conversations inbox.
• Your team can reply from the inbox, from contact records, or from connected chatflows.
• Other apps that were previously set as primary receivers will stop receiving new messages until you change the setting again.

If a different app is currently the primary receiver, you may see errors or missing messages in your inbox until Hubspot is re-enabled as the main handler.

Prerequisites Before Connecting Facebook Messenger to Hubspot

Before you configure the integration, confirm the following requirements are met:

• You are an admin of the Facebook page you want to connect.
• You have the correct permissions in your Hubspot account to manage connected channels and chatflows.
• No other team member is currently in the middle of connecting the same page to another tool.

Meeting these prerequisites helps you avoid conflicts between Hubspot and any other Messenger apps.

How to Connect Facebook Messenger to Hubspot

If you have not connected your page yet, start by adding Facebook Messenger as a channel in your inbox. In your Hubspot account:

1. Navigate to your Conversations inbox settings.
2. Select the option to connect a new channel.
3. Choose Facebook Messenger from the available channel types.
4. Log in to Facebook if prompted and grant the requested permissions.
5. Select the Facebook page you want to connect to Hubspot.
6. Complete the authorization flow and confirm the connection.

Once connected, the inbox will begin receiving new messages when Hubspot is set as the primary receiver on Facebook.

How to Set Hubspot as the Primary Receiver in Facebook

After your page is connected, you may still need to ensure that Facebook recognizes Hubspot as the primary receiver for your page messages. Use the following steps inside Facebook:

1. Sign in to Facebook with an account that has page admin access.
2. Open your Facebook page and go to Settings.
3. In the sidebar, find and select the section for Advanced Messaging or similar Messenger settings.
4. Locate the list of connected apps or Primary Receiver options.
5. From the available apps, select Hubspot as the primary receiver for page messages.
6. Save your changes to confirm Hubspot as the active app.

After saving, new messages received by your page will be directed to the integration you just configured in Hubspot.

Troubleshooting Primary Receiver Conflicts with Hubspot

Sometimes another Messenger app or bot is already set as the primary receiver. When that happens, Hubspot may not receive messages or may show warnings. To resolve this kind of conflict, follow these checks:

Verify Primary Receiver Status for Hubspot

Return to your page settings in Facebook and confirm which app is currently listed as the primary receiver. If Hubspot is not selected, switch it to active. Common reasons for Hubspot not appearing include revoked permissions or a removed app connection.

Re-authorize the Facebook Page Connection in Hubspot

If the connection was interrupted, you may need to re-authorize from the Hubspot side:

1. Open your Conversations inbox settings in Hubspot.
2. Find the Facebook Messenger channel associated with your page.
3. Click to edit or reconnect the channel.
4. Complete the Facebook authorization flow again and confirm all requested permissions.

Re-authorizing ensures Facebook and Hubspot are fully synced and that the app can be selected as the primary receiver.

Check for Other Messenger Integrations

If your organization uses other chatbots or integrations, they may be competing with Hubspot for control of the page inbox. Review:

• Any third-party chatbot platforms connected to your Facebook page.
• Legacy Messenger apps no longer in use but still configured as primary receivers.
• Automation tools that may have requested messaging permissions.

Disable or reconfigure those tools so that Hubspot can become the main receiver for messages.

Managing Conversations from Facebook Messenger Inside Hubspot

Once set as the primary receiver, every new page conversation appears in your Hubspot Conversations inbox. From there, your team can:

• Assign incoming chats to specific users or teams.
• Use saved replies or templates to speed up responses.
• Convert chats into tickets or follow-up tasks.
• View a full history of prior interactions directly on the contact timeline.

Because conversations are centralized, Hubspot helps you maintain consistent communication across live chat, forms, and Facebook Messenger in one interface.

Best Practices for Using Facebook Messenger with Hubspot

After enabling Hubspot as the primary receiver, consider a few best practices for ongoing management:

• Define clear routing rules: Use inbox routing and user permissions to direct messages to the right team.
• Align availability settings: Match your Messenger expectations with your Hubspot chat availability and working hours.
• Monitor performance: Track response times and conversation outcomes within Hubspot reports.
• Test the experience: Send test messages from a personal Facebook account to confirm the customer view and team workflow.

Where to Learn More About the Hubspot Integration

For more detail about supported features, limitations, or the latest updates, review the official documentation from Hubspot. You can access the original help article used as the basis for this guide at Hubspot’s Facebook Messenger primary receiver documentation.

If you need broader CRM or integration strategy support around Hubspot and other tools, you can also consult specialists such as Consultevo.

Summary: Keeping Facebook Messenger Synced with Hubspot

Setting Hubspot as the primary receiver for Facebook Messenger ensures that every page message reaches your Conversations inbox, where your team can manage, track, and report on customer interactions inside a unified CRM. By confirming the app as the primary receiver in Facebook, re-authorizing the connection when needed, and following best practices for routing and reporting, your Messenger channel becomes a seamless part of your Hubspot communication strategy.