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Hupspot guide to Facebook reviews

How to Turn Off or Manage Facebook Reviews: A Hubspot-Style Guide

Managing online feedback can feel overwhelming, but using a clear, Hubspot-inspired process makes turning off or managing Facebook reviews much easier and more strategic.

Facebook reviews (now often called Recommendations) appear on your business Page and can strongly influence whether someone chooses to work with your brand. While you cannot delete reviews one by one, you can control how reviews are displayed, respond to negative feedback, or disable the review feature entirely.

This guide follows a Hubspot-style, step-by-step approach so you can decide whether to keep, hide, or manage reviews while protecting your reputation.

What Are Facebook Reviews and Why They Matter in a Hubspot Strategy

Facebook reviews let customers publicly share their experiences with your business. In a digital strategy similar to what you might build in Hubspot, these reviews are a key part of social proof and reputation management.

They matter because they can:

  • Influence purchasing decisions at the research stage
  • Appear in search results and on your Facebook Page
  • Highlight both strengths and weaknesses of your service
  • Offer opportunities to build trust by replying thoughtfully

Before you turn off reviews, weigh the impact on your overall marketing funnel, including email, social, and CRM workflows inspired by Hubspot best practices.

Can You Turn Off Facebook Reviews Completely with a Hubspot-Like Process?

You cannot remove individual reviews at will, but you can disable the review feature on your Page. When you turn off reviews, Facebook hides the entire review section and prevents new reviews from being added.

This is similar to toggling a feature in a CRM like Hubspot. You keep your Page active, but you remove a specific feedback component.

However, there are trade-offs:

  • You lose a powerful trust signal from happy customers
  • You miss chances to respond publicly to criticism
  • You may appear less transparent to potential buyers

Because of these trade-offs, many brands follow a Hubspot-style framework: first try to manage and respond to reviews; only then consider turning the feature off.

Step-by-Step: How to Turn Off Facebook Reviews

Follow these steps to disable the Reviews or Recommendations tab on your Facebook Page. The exact labels in the interface can change over time, so cross-check with Facebook’s current help documentation if something looks different.

Step 1: Go to Your Facebook Page Settings

  1. Log in to Facebook using the account that manages your business Page.
  2. Navigate to your business Page from the left-hand navigation or search bar.
  3. On your Page, look for the Settings option (often in the left sidebar or bottom-left area).

This is comparable to opening global settings in a Hubspot portal before changing a major feature.

Step 2: Open the Templates and Tabs Section

  1. Inside Page settings, locate Templates and Tabs.
  2. Click to open the list of active tabs on your Page (Home, About, Posts, Reviews, etc.).

The Reviews tab may appear as Reviews or Recommendations depending on your Page type and Facebook updates.

Step 3: Disable the Reviews Tab

  1. Find the Reviews or Recommendations tab in the list.
  2. Toggle the switch next to it to the Off position or remove it from the active tabs.
  3. Confirm any prompts that appear.

Once you do this, visitors will no longer see a reviews section on your Page, and new reviews cannot be added. This acts like deactivating a public-facing tool within a Hubspot-style environment.

Hubspot-Inspired Alternatives to Turning Off Facebook Reviews

Sometimes it is better to manage reviews proactively than to hide them. A Hubspot-inspired approach focuses on listening, responding, and improving instead of removing every negative voice.

Respond Professionally to Negative Reviews

Before you disable reviews, try building a simple playbook similar to what you might document in Hubspot:

  • Monitor regularly: Check new reviews on a schedule (daily or weekly).
  • Acknowledge quickly: Thank the reviewer for sharing their experience.
  • Apologize if needed: Offer a sincere apology when your team fell short.
  • Take it offline: Invite the customer to continue the conversation via direct message, email, or phone.
  • Summarize resolution: When appropriate, add a final public comment noting that the issue was resolved.

This mirrors a ticket management flow you might track in a CRM or service hub.

Encourage Happy Customers to Leave Reviews

If your business delivers strong experiences, you can balance occasional negative reviews by encouraging satisfied customers to share feedback.

  • Follow up after a purchase or support interaction.
  • Include a direct link to your Facebook Page in email signatures.
  • Add a call-to-action on your website or customer portal.
  • Coordinate campaigns through tools you use alongside Hubspot to time requests around high satisfaction moments.

The goal is to build a more accurate picture of your service quality instead of letting a few upset voices define your reputation.

When a Hubspot-Like Strategy Suggests You Should Turn Reviews Off

Even with strong processes, there are times when disabling Facebook reviews is reasonable. Consider turning them off if:

  • You are being targeted by spam or fake reviews.
  • You are under a coordinated harassment or troll attack.
  • Your business is rebranding and previous reviews are no longer relevant.
  • You lack the capacity to monitor and respond consistently.

In a broader marketing and service framework similar to what you might build with Hubspot, turning off reviews should be a strategic decision, not a quick reaction to a single bad comment.

How to Report Problematic Facebook Reviews

If only certain reviews are false, abusive, or violate Facebook policies, you may be able to report them instead of turning off the entire reviews feature.

Steps to Report a Review

  1. Go to the specific review on your Page.
  2. Click the three-dot menu next to the review (if available).
  3. Select an option such as Find support or report recommendation.
  4. Choose the reason (spam, harassment, hate speech, etc.).
  5. Submit your report to Facebook for review.

Facebook may remove the content if it violates their guidelines, but there is no guarantee. This is similar to cleaning specific records rather than wiping out an entire dataset in a Hubspot-style system.

Integrating Facebook Reviews into a Hubspot-Like Reputation Workflow

To manage your reputation over time, treat Facebook reviews as one channel in a multi-touch feedback strategy:

  • Use a CRM or service platform to centralize customer feedback.
  • Log issues raised in reviews and assign owners for follow-up.
  • Look for trends in complaints and link them to specific processes.
  • Update internal documentation so your team knows how to respond.

This turns Facebook reviews into actionable insight instead of a passive risk, aligning with the lifecycle thinking often promoted in Hubspot-style customer journeys.

Additional Resources and Next Steps

For more detail straight from the source, you can read the original tutorial on the HubSpot blog about managing Facebook reviews here: How to Turn Off Facebook Reviews.

If you need help crafting a broader SEO and content strategy around reviews, brand reputation, and CRMs that work alongside Hubspot, you can explore services from Consultevo.

By following these steps and using a thoughtful, Hubspot-inspired framework, you can decide whether to keep, manage, or turn off Facebook reviews while still protecting and improving your brand’s online reputation.

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