Hubspot Footer Design Guide for High-Converting Websites
Learning from Hubspot is a smart way to design a website footer that looks professional, builds trust, and drives conversions instead of getting ignored. This guide walks you through practical steps, patterns, and examples based on the footer principles showcased in the HubSpot website footer article.
Your footer is often the last thing visitors see, but it can be one of the highest-value areas on your site when it is structured correctly.
Why Your Hubspot-Inspired Footer Matters
A footer modeled on Hubspot best practices acts like a compact sitemap, trust builder, and lead-generation tool all at once.
When done well, your footer can:
- Give visitors quick access to essential pages.
- Reinforce your brand identity and voice.
- Improve site navigation and user experience.
- Support SEO with internal linking and clear architecture.
- Showcase credibility signals like certifications and awards.
The HubSpot website footer examples demonstrate that even complex brands can keep this section clean, logical, and conversion-focused.
Core Elements of a Hubspot-Style Footer
Before you start designing, decide which content types deserve a permanent place in your footer. The HubSpot article highlights several categories that appear again and again in great footers.
1. Navigation Links and Site Structure
Hubspot-inspired footers always give visitors a clear path to key areas of the site. Think of it as a simplified site map, not a dumping ground for every link.
Common sections include:
- Product or Service pages
- Pricing or Plans
- Resources or Blog
- About, Team, or Company info
- Contact or Support
Group these with clear headings and use columns so users can scan quickly, just like the examples referenced in the HubSpot website footer resource at this article on website footers.
2. Contact Information and Support
A footer inspired by Hubspot design patterns makes it easy for users to reach you, especially when they are at the end of their browsing journey.
Include:
- Primary contact email address
- Phone number or sales line
- Contact or support center link
- Office locations if relevant
Keep this information concise and readable on desktop and mobile.
3. Legal Links and Compliance
The Hubspot approach also emphasizes transparency. Most strong footers include legal and policy links that reassure visitors their data and rights are protected.
- Privacy Policy
- Terms of Service or Terms & Conditions
- Cookie Policy or Preferences
- Accessibility statement where required
Place these in a dedicated area so they are easy to find without dominating the design.
4. Brand Identity and Messaging
Hubspot-style footers do more than list links. They carry forward the brand’s tone, visuals, and value proposition.
You can include:
- A concise tagline or mission statement
- Your logo in a simplified form
- Brand colors used sparingly for clarity
- A short, friendly sentence that describes who you serve
The key is consistency with the rest of your site, just as the HubSpot website footer matches the brand’s design system.
5. Social Proof and Trust Signals
Hubspot examples show that the footer is an ideal place to reinforce trust without cluttering above-the-fold sections.
Consider adding:
- Security badges or certifications
- Industry awards or recognition
- Association memberships
- Short testimonial snippets or logos of well-known customers
Keep these minimal, using small logos or icons that do not overpower navigation.
6. Email Signup and Lead Capture
Many Hubspot-modeled footers include a simple newsletter form or offer. The footer is a natural, low-pressure place to ask visitors to stay in touch.
Best practices for an email signup area:
- Use a clear benefit-driven headline, such as “Get weekly marketing tips”.
- Ask only for the minimum fields (often just email).
- Link to your privacy policy near the form.
- Keep the design lightweight so it does not distract from navigation.
Step-by-Step: Building a Hubspot-Like Footer
Use this practical process to design or redesign your footer using patterns modeled after Hubspot and other leading brands.
Step 1: Audit Your Existing Footer
Start by listing everything currently in your footer. Mark each item as:
- Must-have
- Nice-to-have
- Remove or relocate
Compare your list to the HubSpot website footer examples to identify gaps, such as missing legal links or a lack of clear navigation groups.
Step 2: Define Footer Goals
Hubspot-style design is always goal-driven. Decide what your footer should prioritize:
- Improving navigation to critical pages
- Capturing leads through email or demos
- Reinforcing trust and credibility
- Supporting self-service support and documentation
Rank these goals so you can decide which sections deserve the most visual weight.
Step 3: Structure Content into Columns
Next, group links and information into logical columns, as seen in many footers that follow the Hubspot pattern.
Typical layout:
- Column 1: Brand, brief description, and logo
- Column 2: Products or Services
- Column 3: Resources and Support
- Column 4: Company and Legal
- Optional: A separate horizontal area with an email signup form
Use short headings for each column so visitors immediately understand what they will find.
Step 4: Apply Visual Hierarchy
Borrowing from the clarity shown in Hubspot designs, make your footer easy to scan.
- Use slightly larger text for column headings.
- Keep body text small but legible.
- Maintain consistent spacing between links.
- Use color contrast that passes accessibility standards.
A calm, neutral background with one or two accent colors usually works best.
Step 5: Optimize for Mobile
Hubspot resources emphasize responsive design, and your footer is no exception.
On mobile:
- Stack columns vertically.
- Use accordions or collapsible sections for long link lists.
- Ensure tap targets (links and buttons) are large enough.
- Keep the email form short and simple.
Test on multiple screen sizes to confirm nothing breaks or becomes unreadable.
Step 6: Add SEO and Analytics Considerations
A Hubspot-aligned footer can help with SEO when you avoid over-optimization and keep user experience first.
Best practices:
- Use descriptive anchor text for important internal links.
- Avoid repeating every page of your site; link only to key sections.
- Ensure all footer links are crawlable and not blocked.
- Track clicks on key footer links using analytics events.
This mirrors how mature marketing teams treat their footer as a measurable asset, not an afterthought.
Examples and Inspiration Beyond Hubspot
While the HubSpot website footer article is a strong starting point, it also helps to explore other optimized sites and get a professional review of your information architecture.
If you want expert help on structure, UX, and SEO alignment for your footer and overall navigation, you can consult a specialized agency such as Consultevo, which focuses on performance-driven site optimization.
Checklist: Launching Your Hubspot-Style Footer
Use this quick checklist before you publish your new footer:
- All essential navigation, contact, and legal links are present.
- Content is grouped into clear, labeled sections.
- Design matches your brand, inspired by patterns seen in Hubspot layouts.
- Footer looks great and functions correctly on mobile.
- Email signup (if included) is minimal and privacy-friendly.
- Key links are tracked in your analytics platform.
By following these steps and modeling your approach on the well-structured examples highlighted in the HubSpot website footer article, you can turn a neglected area of your site into a polished, high-performing asset that supports both user experience and business goals.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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