Customize Your Hubspot Form Layout Step by Step

Optimizing how your Hubspot forms are laid out is essential for clarity, conversion, and a smooth user experience. By adjusting column widths, field positions, and rich text blocks, you can quickly turn a basic form into a clean, scannable layout that fits perfectly on your pages.

This guide walks through every layout option available in the Hubspot form editor so you can confidently structure simple or complex forms without custom code.

Access the Hubspot Form Editor

Before you adjust layout, open the form you want to work on in the Hubspot form editor.

1. In your Hubspot account, navigate to your marketing tools and open Forms.
2. Click the name of the form you want to edit.
3. The form editor will load, showing fields on the left and the live layout preview in the middle.

All layout changes are made directly in this editor using drag-and-drop and simple property controls on the right sidebar.

Understand Field Layout Behavior in Hubspot

The way fields sit next to each other in Hubspot is controlled by their widths and by the presence of rich text or headings between them.

• Each row can contain one or more fields.
• Fields can be full-width or split into columns.
• Rich text blocks can interrupt the layout and create new visual sections.

Knowing these basics makes the following configuration steps much easier to follow.

Create Side-by-Side Fields in Hubspot Forms

A common pattern is displaying two fields on the same row, for example First name and Last name. You can do this with a simple drag-and-drop in the Hubspot editor.

1. In the editor, locate the field you want to move.
2. Click and hold the field.
3. Drag the field until you see a highlighted drop zone next to another field on the same row.
4. Drop the field when the side-by-side position is highlighted.

Hubspot will automatically adjust the column widths to fit both fields in a single row. You can repeat this to place up to several fields in one line, depending on your design and usability needs.

Adjust Column Widths of Hubspot Form Fields

Once you have fields side by side, you may want one field to be wider than the other. This is easy to control in the Hubspot form editor.

1. Click a field that is already in a row with at least one other field.
2. In the right sidebar, find the Column width control (usually a slider or dropdown).
3. Adjust the width value (for example 50/50, 30/70, or 70/30) depending on how much space you want each field to take.
4. Release the control and check the live preview to confirm the layout looks good.

Tips for choosing column widths:

• Short fields such as First name or Postal code can be given smaller widths.
• Longer fields such as Address or Job title may need more horizontal space.
• Keep readability in mind so users can easily see labels and input text.

Move Form Fields Vertically in Hubspot

Beyond side-by-side placement, you can reorder fields vertically to guide users through your form in a logical sequence.

1. Hover over the field you want to move until the drag handle appears.
2. Click and drag the field up or down.
3. Drop the field when you see the highlighted area where you want it to appear.

This method works for any standard field, progressive profiling field, or custom property, making it simple to reorganize even long Hubspot forms.

Use Rich Text to Structure Hubspot Forms

Rich text modules are powerful layout tools in Hubspot forms because they give structure, context, and visual separation between groups of fields.

Add Rich Text Blocks in Hubspot

1. From the left panel in the form editor, drag a Rich text block into the layout.
2. Place it above, between, or below fields where you want to introduce a heading, description, or instructions.
3. Click the rich text block to edit the content, such as adding a title like “Contact details” or “Project information”.

Use rich text blocks to:

• Break long Hubspot forms into clear sections.
• Add short explanations for complex fields.
• Highlight privacy or consent information.

Control How Rich Text Affects Hubspot Layout

Rich text does not just provide content; it also affects layout flow. Each rich text block can create a new visual group of fields.

Best practices:

• Avoid placing too many rich text blocks in a short form; this can feel cluttered.
• Use consistent heading styles so each section looks uniform.
• Place description text directly above the fields it explains.

Common Hubspot Form Layout Patterns

Here are some easy patterns you can build quickly in the Hubspot editor using the techniques above.

Two-Column Contact Details

• Row 1: First name (50%) | Last name (50%)
• Row 2: Email (100%)
• Row 3: Phone (50%) | Company (50%)

Add a rich text heading “Contact information” above these rows to clearly label the section.

Hubspot Lead Qualification Block

• Rich text heading: “Tell us about your needs”
• Row 1: Budget range (50%) | Timeline (50%)
• Row 2: Project type (100%)
• Row 3: Additional details (long text, 100%)

This structure keeps questions related to qualification grouped while remaining clean and easy to scan.

Preview and Test Your Hubspot Form Layout

After you adjust field order and columns, always preview and test the form to ensure usability.

1. Click the Preview button in the Hubspot form editor.
2. View the form on both desktop and mobile previews if available.
3. Submit a test entry to confirm that fields behave correctly and that the layout does not break.

Check specifically for:

• Fields that feel cramped or too wide.
• Labels that wrap awkwardly on smaller screens.
• Sections that could use clearer rich text headings.

Advanced Optimization Resources for Hubspot Users

For strategic help with conversion optimization, form UX, and broader Hubspot implementation, you can explore additional resources. A consulting partner like Consultevo can help you align form design with your wider marketing and CRM strategy.

To review the official product steps and most current interface details, always refer to the Hubspot knowledge base article on customizing form layout here: Customize the layout of your form fields.

Wrap-Up: Cleaner Hubspot Forms in Minutes

By using drag-and-drop positioning, column width controls, and rich text sections, you can create professional, user-friendly Hubspot forms without any coding. Start with simple side-by-side fields, layer in clear section headings, and preview on multiple devices to ensure the layout supports your conversion goals.

Once you understand how layout behaves, every new Hubspot form you build will be faster to configure, easier for visitors to complete, and better aligned with your overall marketing experience.

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