Hubspot Guide to Getting Your Website on Google

Using Hubspot-style SEO best practices, you can get a new website crawled, indexed, and ranking in Google by following a clear, structured process that covers technical setup, on-page optimization, and performance tracking.

This guide is inspired by the official instructions on how to get your website on Google and adapts them into a repeatable workflow you can use on any project.

Why Getting Indexed in Google Matters

Before applying Hubspot-inspired tactics, you need to understand indexing. If Google does not index your pages, they cannot appear in search results, no matter how strong your content or offers may be.

Indexing ensures that:

Your pages can show up for relevant keywords.
Organic traffic can grow without relying only on paid ads.
You can measure and improve performance over time.

The process below walks through everything from confirming your site can be crawled to optimizing content so Google wants to rank it.

Step 1: Confirm Google Can Crawl Your Site

First, make sure nothing is technically blocking Google’s bots.

Check robots.txt

Your robots.txt file tells search engines which parts of your site they can or cannot crawl. If it is misconfigured, Google might be blocked from important pages.

Visit yourdomain.com/robots.txt.
Look for Disallow rules on key folders like / or /blog/.
Remove or adjust any rules that prevent Googlebot from visiting pages you want indexed.

Review noindex Tags

Next, check whether pages you care about are marked with a noindex directive.

Open key pages in your browser.
View page source and search for noindex.
If you see a meta robots tag or HTTP header set to noindex, remove it for any page that should appear in results.

Step 2: Create and Submit an XML Sitemap

An XML sitemap acts like a roadmap of your site for search engines. Modern SEO programs and suites, including platforms that work similarly to Hubspot tools, help you generate and maintain this file automatically.

Generate Your Sitemap

If your CMS does not create one automatically, use a sitemap generator or SEO plugin to build it. Make sure it includes:

All indexable pages, posts, and important landing pages.
Canonical versions of URLs, not duplicates.
Only URLs that return a 200 status code.

Submit Your Sitemap in Google Search Console

Go to Google Search Console and add your property if you have not already.
Verify ownership using DNS, HTML file, or another method.
From the left menu, choose Sitemaps.
Enter your sitemap URL, for example https://yourdomain.com/sitemap.xml.
Submit and wait for Google to process it.

Submitting a sitemap does not guarantee indexing, but it makes discovery and crawling much more efficient.

Step 3: Build a Solid Site Structure

Hubspot-style SEO emphasizes logical site architecture and topic organization. A clear structure helps both users and search engines understand your content.

Plan Topic Clusters

Group related content around a central theme:

Create a main pillar page on a core topic.
Write supporting articles on subtopics.
Interlink them using descriptive anchor text.

This cluster model helps you build topical authority and improves the likelihood that multiple pages can rank for relevant searches.

Use Clean, Descriptive URLs

Every URL should indicate what the page is about. Keep URLs:

Short and readable.
Lowercase, separated by hyphens.
Free of unnecessary parameters when possible.

A well-structured URL is easier for Google and users to interpret.

Step 4: Optimize On-Page SEO

Applying on-page best practices similar to those promoted by Hubspot helps Google understand your content and match it to the right queries.

Optimize Titles and Meta Descriptions

Include your primary keyword near the beginning of the title.
Keep titles compelling and within typical length limits.
Write meta descriptions that summarize the page, use natural language, and encourage clicks.

Use Header Tags Correctly

Structure content with h1, h2, and h3 tags:

Use one clear h1 for the main topic.
Break sections into descriptive h2 headings.
Use h3 for sub-points as needed.

Include relevant phrases in headings where natural, but avoid forcing keywords where they do not belong.

Write for Humans First

Search engines reward helpful, high-quality content. Focus on:

Answering the user’s question clearly.
Using short paragraphs and scannable formatting.
Adding examples, steps, and visuals where possible.

Well-structured, useful articles are more likely to be indexed and ranked.

Step 5: Improve Site Performance and UX

Technical performance and user experience strongly influence whether Google wants to surface your content. Many site owners rely on a platform and approach similar to Hubspot to manage these elements.

Boost Page Speed

Compress and properly size images.
Minify CSS and JavaScript where possible.
Use browser caching and a content delivery network (CDN).

Test performance using tools like PageSpeed Insights and address the main issues they highlight.

Ensure Mobile-Friendliness

Most searches happen on mobile devices. Make sure your site:

Uses responsive design.
Has legible text without zooming.
Provides buttons and links that are easy to tap.

A mobile-friendly layout is crucial now that Google uses mobile-first indexing.

Step 6: Request Indexing and Monitor Progress

Once your site is technically sound and optimized, ask Google to index your key pages and then monitor performance.

Request Indexing in Search Console

Open Google Search Console.
Use the URL Inspection tool.
Paste a page URL you want indexed.
Click Request Indexing if available.

Repeat this for your highest-priority pages, such as your homepage, pillar posts, and main landing pages.

Track Coverage and Performance

Check the Pages or Coverage report for indexing status.
Review which URLs are valid, which are excluded, and why.
Use the Performance report to see impressions, clicks, and average position.

Adjust content and technical elements based on what you see over time.

Learn More from the Original Hubspot Resource

To dive even deeper into the original walkthrough on getting your website onto Google, review the full resource at this Hubspot article on how to get your website on Google. It provides additional context, visuals, and examples of the steps summarized here.

Next Steps and Professional Support

If you want expert help implementing a process similar to the Hubspot methodology across technical SEO, content planning, and analytics, you can explore consulting services from Consultevo, which specializes in data-driven growth strategies.

By following these steps, keeping your site technically accessible, and consistently publishing high-quality, well-structured content, you build a strong foundation for long-term visibility in Google’s search results.

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Hupspot Guide to Getting on Google