How to Use Hubspot to Review and Apply Google Ads Recommendations
Hubspot makes it simple to review and apply Google Ads recommendations so you can improve campaign performance without leaving your CRM. This guide walks you through where to find these suggestions, how to understand them, and the steps to safely apply them in your account.
Where Google Ads recommendations appear in Hubspot
After you connect your Google Ads account, Hubspot pulls in optimization ideas directly from Google. These recommendations are available inside the ads tool and are grouped by objective so you can focus on what matters most for your campaigns.
In the ads dashboard you will typically see a section dedicated to optimization suggestions. Here, Hubspot surfaces Google Ads recommendations that can help you:
- Increase conversions or leads
- Improve click-through rates (CTR)
- Fix disapproved or limited ads
- Adjust bidding and budgets
- Refine keyword targeting and match types
Each recommendation includes details, a potential impact, and options to either apply or dismiss it.
Types of Google Ads recommendations in Hubspot
Not every recommendation is the same. Hubspot organizes Google Ads suggestions into categories so you can quickly decide what to prioritize.
Performance and bidding recommendations in Hubspot
These suggestions focus on how your campaigns bid and deliver. In Hubspot you might see recommendations such as:
- Switching to an automated bidding strategy to maximize conversions
- Raising budgets on high-performing campaigns that are limited by budget
- Adjusting bids for devices, locations, or audiences
When you open a recommendation, Hubspot shows the impacted campaigns and summarizes how the change may influence spend and results.
Ad and asset recommendations in Hubspot
Creative-related recommendations help you improve the quality and relevance of your ads. Through Hubspot you may see suggestions to:
- Add new responsive search ads or responsive display ads
- Include more headlines or descriptions to existing responsive ads
- Use additional ad extensions, such as sitelinks or callouts
- Update or fix ads that have been disapproved
Hubspot lets you drill down into each recommendation so you can verify the proposed ad copy and affected ad groups before you apply any changes.
Keyword and targeting recommendations in Hubspot
Google Ads frequently proposes changes to keywords and audience targeting. In Hubspot, these can include:
- Adding new keywords based on search term reports
- Removing low-performing or redundant keywords
- Adding negative keywords to block irrelevant traffic
- Expanding or refining audience segments
You can analyze these targeting suggestions in Hubspot alongside your CRM data to decide whether the new traffic aligns with your actual leads and customers.
How to review Google Ads recommendations in Hubspot
The review process is crucial. Instead of blindly applying every suggestion, Hubspot gives you the context you need to evaluate the impact.
Step 1: Access the recommendations panel
- Open your marketing workspace and navigate to the ads section.
- Select your connected Google Ads account from the account list.
- Locate the recommendations or optimization area in the main ads overview.
Hubspot aggregates relevant suggestions here so you can scan them without jumping into the native Google interface.
Step 2: Filter and sort recommendations
Inside the panel, use available filters to focus on the most important items. In many cases you can filter by:
- Campaign or ad group
- Recommendation type (bidding, ads, keywords, etc.)
- Estimated impact or priority
Hubspot helps you sort by potential impact so you can work on changes that are most likely to drive better performance first.
Step 3: Inspect the details
Before you apply any change, click into the recommendation to view the details. In this view, Hubspot typically shows:
- Which campaigns, ad groups, or ads will be affected
- What specific changes Google Ads is proposing
- Any notes about expected performance improvement
Compare these suggestions with your campaign goals and existing strategy. For example, if Hubspot shows a recommendation to add broad match keywords, confirm that this aligns with your budget and lead quality expectations.
How to apply or dismiss Google Ads recommendations in Hubspot
Once you are comfortable with a recommendation, you can act on it directly inside Hubspot.
Step 4: Apply a recommendation
- Select the recommendation you want to implement.
- Review the summary of changes one last time.
- Click the option to apply or accept the recommendation.
Hubspot then sends the required updates to Google Ads. After the change is applied, the recommendation will usually disappear from the list or appear as completed.
Step 5: Dismiss a recommendation
Not every suggestion will be right for your account. In those cases, you can dismiss the recommendation instead of applying it.
- Open the recommendation you want to remove.
- Choose the dismiss or ignore action.
- Confirm that you do not want to apply these changes.
Hubspot hides dismissed items so your list stays focused on actionable opportunities. You can always revisit new recommendations that appear over time.
Best practices for using recommendations in Hubspot
To keep your Google Ads account healthy while working through recommendations in Hubspot, follow a structured approach.
Align changes with business goals
Use the CRM context available in Hubspot to ensure that proposed changes support your revenue and lead quality goals. For example, increasing bids may raise conversions, but you should verify that the additional leads match the profiles of your best customers.
Test changes gradually
Apply high-impact recommendations in stages. In Hubspot, monitor performance reports before and after each change, paying attention to:
- Conversion volume and cost per conversion
- Lead quality and lifecycle progression
- Changes in search terms and audience composition
This helps you avoid making too many adjustments at once and losing track of what actually improved results.
Monitor performance after applying recommendations
Once you have applied changes, use Hubspot reporting to track the impact. Review metrics such as:
- Clicks, impressions, and CTR
- Contacts and deals created from ads
- Return on ad spend when possible
If performance does not move in the desired direction, you can adjust bids, pause new keywords, or test alternative ad copy directly in Hubspot or within Google Ads.
Additional resources beyond Hubspot
For more technical details about how Google Ads recommendations work in the native interface, you can review the original HubSpot knowledge base article at this external resource. Combining this reference with the in-app experience in Hubspot will give you a complete understanding of how recommendations are generated.
If you want expert help designing a broader paid media strategy that integrates with your CRM, analytics, and content efforts, you can also consult specialists at Consultevo for strategic guidance.
By regularly reviewing, evaluating, and applying Google Ads recommendations through Hubspot, you can keep your campaigns optimized, protect your budget, and continually improve the quality and volume of leads generated from search advertising.
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