Hubspot Guide to Getting Started with Google Analytics

Marketers who use Hubspot often rely on Google Analytics to measure website performance, understand audience behavior, and improve conversion paths. This step-by-step guide explains how to set up Google Analytics, read key reports, and apply the data to your marketing strategy.

The walkthrough is based on the official Google Analytics tutorial from HubSpot’s marketing blog and is tailored for beginners who want an organized, practical overview.

Why Hubspot Marketers Depend on Google Analytics

Before setting up tracking, it helps to know what Google Analytics can do for a team using Hubspot or any other marketing platform.

Track website traffic by source, medium, and campaign.
See what content keeps visitors engaged.
Measure conversions like form fills or purchases.
Identify pages that cause visitors to drop off.
Support SEO, paid campaigns, and email optimization.

Combining a CRM or automation tool such as Hubspot with Google Analytics gives a fuller view of the customer journey from first touch to conversion.

How to Create a Google Analytics Account for Hubspot Users

The first step is creating a free Google Analytics account that you can later connect to Hubspot or your CMS.

Step 1: Sign in and create your property

Go to Google Analytics via the HubSpot tutorial or directly to analytics.google.com.
Sign in with your Google account.
Click Start measuring to create a new account.
Enter an account name that clearly references your site or Hubspot workspace.
Choose your data-sharing settings and click Next.

Step 2: Configure your property details

Enter your Property name (for example, “Main Marketing Site”).
Select your reporting time zone and currency.
Click Next and fill in basic business information such as industry category and size.
Confirm the settings and create the property.

These settings help Analytics organize your data and make reports more accurate for Hubspot-style marketing dashboards.

Adding the Google Analytics Tag to Your Website

Once the property is created, you need to add the tracking tag to your site so data can flow into your reports.

Step 3: Find your Google tag

Within Analytics, open Admin.
Under your property, go to Data Streams.
Select your website data stream.
Locate the Google tag instructions that include the JavaScript snippet.

Step 4: Install the tag

There are several common ways Hubspot and other platforms handle the tag:

Directly in HTML: Paste the tag into the <head> section of every page template.
Via tag manager: Use Google Tag Manager to deploy the Analytics tag without editing code repeatedly.
Through your CMS or Hubspot: Many systems provide a field for your tag ID or full snippet.

After installation, use the real-time report to confirm that visits are appearing in Analytics when you browse your own site.

Key Google Analytics Reports for Hubspot Teams

Google Analytics offers many views, but a few core reports cover the insights most Hubspot marketers need on a daily basis.

Report 1: Acquisition overview

This report shows how visitors arrive at your site.

Organic search: Helps measure SEO efforts.
Paid search and paid social: Tracks ad campaign performance.
Direct and referral: Highlights brand awareness and partner traffic.
Email or other campaigns: Indicates how well your Hubspot or third-party email flows drive visits.

Use this data to see which channels deliver quality visitors who stay longer and convert more often.

Report 2: Engagement and content

The engagement section shows how people interact with your pages and events.

Top pages by views and engagement time.
Events such as scrolls, clicks, or video plays.
Landing pages that attract new visitors.

Hubspot users can map these insights to their content calendar, doubling down on formats and topics that hold attention and trimming underperforming content.

Report 3: Conversions and events

Conversions are completed actions that matter to your business, such as lead form submissions or purchases.

You can configure:

Form submissions tracked as events.
Thank-you pages tracked as destination goals.
Ecommerce purchases tracked with additional code.

When combined with contact and deal data in a CRM like Hubspot, conversion tracking reveals which pages and campaigns contribute most to revenue.

Linking Google Analytics Insights With Hubspot Data

Many companies use both Google Analytics and Hubspot to create a full-funnel view of their marketing performance.

Here are simple ways to align the two:

Use consistent UTM tagging across all campaigns created in Hubspot.
Match goals in Analytics with lifecycle stages stored in your CRM.
Build dashboards that compare traffic metrics with lead and deal outcomes.

This alignment helps you move beyond vanity metrics and focus on pipeline and revenue impact.

Practical Tips for Better Analysis With Hubspot and Analytics

To get more value from the data, apply these best practices inspired by the HubSpot blog tutorial.

Tip 1: Define clear questions

Examples of focused questions:

Which traffic source drives the most qualified leads?
Which blog posts support conversions within Hubspot campaigns?
Where are visitors dropping off before completing forms?

Start with questions, then select the relevant Analytics reports to answer them.

Tip 2: Segment your audience

Use segments to compare different groups, such as:

New vs. returning visitors.
Mobile vs. desktop users.
Visitors from key campaigns built in Hubspot vs. all traffic.

Segmentation helps you avoid averages that can hide important patterns.

Tip 3: Review performance regularly

Successful teams build a simple reporting rhythm:

Weekly checks for traffic and engagement trends.
Monthly reviews of conversions and top landing pages.
Quarterly deep dives into channel performance and content strategy.

Use these sessions to decide what to test next, such as new landing pages, updated offers, or refined keyword targets.

Where to Learn More Beyond the Hubspot Tutorial

The original step-by-step explanation of these concepts appears on the HubSpot Google Analytics guide, which includes screenshots and examples for additional context.

For broader digital strategy support, you can also explore resources from specialized consultancies like Consultevo, which offer guidance on analytics, SEO, and marketing automation.

Next Steps for Hubspot-Focused Marketers

By setting up Google Analytics correctly, installing the tracking tag, and regularly reviewing acquisition, engagement, and conversion reports, you can quickly improve how you plan and evaluate campaigns.

When you align Analytics insights with your CRM and automation system, whether that is Hubspot or another platform, you create a feedback loop that steadily enhances traffic quality, lead generation, and revenue.

Use this workflow as your starting point, and expand with advanced features such as custom dimensions, enhanced measurement, and more detailed dashboards as your analytics skills grow.

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