How to Manage Hubspot Notifications in Google Chat

Connecting Hubspot with Google Chat lets your team receive real-time alerts right where they collaborate. This guide explains how to install the app, configure spaces and notifications, and manage your workspace settings so updates stay organized and actionable.

Following these steps, you can streamline communication between your CRM and chat tools without missing important activity from your records.

What You Need Before Connecting Hubspot

Before you set up the Google Chat app, make sure you meet the basic requirements in both systems. Proper access in your CRM and chat workspace is essential so notifications can be delivered without errors.

Access to a Google Workspace account with Google Chat enabled.
A Hubspot account with permission to install apps and integrations.
Admin-level access in your workspace if you want to control settings for your whole organization.

If you share responsibility for integrations with your IT or operations team, confirm they are ready to approve app installation in your chat environment.

Install the Google Chat App for Hubspot

The first step is adding the official Google Chat app that connects to your CRM. Once installed, you can link it to your spaces and start configuring which alerts should appear.

Step-by-step: Add the Hubspot app in Google Chat

Open Google Chat in your browser or desktop client.
In the left sidebar, click + to browse apps or select Find apps.
Search for the relevant CRM app by name.
Select the app from the search results.
Click Add or Install, then follow the prompts.

Once the app is available in your workspace, you can connect it to one or more spaces and configure notifications.

Connect Hubspot Notifications to a Google Chat Space

To receive updates, you must add the app to a specific chat space. Each space can be configured with different notification options based on the records your team needs to follow.

How to add the CRM bot to a space

In Google Chat, open the space where you want notifications delivered.
Click the space name at the top to open settings.
Select Apps & integrations (or similar, depending on interface updates).
Click Add app and choose the CRM app you installed.
Confirm to add the bot to the space.

Once added, the app can send messages to the space when specific events occur in your CRM records.

Authorize Hubspot to send notifications

After you add the app, you will normally need to authorize the connection between your CRM account and Google Chat.

In the space, look for a message from the app prompting you to connect your account.
Click the authorization link or button in that message.
Sign in to your CRM account if requested.
Review the requested permissions and click Allow or Connect.

Once authorized, the Google Chat app can read the relevant activity from your CRM and post it into the selected space according to your settings.

Configure Hubspot Notifications in Google Chat

After connecting the integration, you can choose which alerts you want to see. Careful configuration prevents noise and ensures only important updates appear in your channels.

Access notification settings from the space

Open the Google Chat space where the integration is installed.
Locate the most recent message from the app or type a help command if available.
Click any provided Settings or Manage notifications link from the app.
In the opened window or sidebar, sign in to your CRM account if prompted.

The settings panel will show which record types and events can trigger messages in the space.

Select which Hubspot events trigger messages

Depending on the available options in your integration, you can typically choose from several event types. For each space, decide which are relevant to your team:

New records created, such as contacts, companies, deals, or tickets.
Updates to key properties, for example deal stage changes or ticket status.
Assignments or ownership changes for records tracked by your team.
Comments or notes added to important records.

To configure these:

In the notification panel, locate the list of event types.
Toggle on the events you want the space to receive.
Turn off any events that would clutter the conversation.
Save or apply your changes to activate the new configuration.

Each space can be tailored differently, allowing sales, service, and marketing groups to focus only on the information they need from your CRM.

Manage Workspace-level Hubspot Notification Controls

If you are a workspace administrator, you can manage how the integration behaves across your entire organization. This helps maintain consistent usage, prevents unauthorized changes, and reduces redundant alerts.

Control who can install the Google Chat app

Sign in to your Google Workspace admin console.
Open the section for Apps and then Google Workspace or Chat, depending on your admin layout.
Find the CRM app in your list of available integrations.
Choose whether to allow installation for everyone, only specific groups, or specific organizational units.

Limiting installation can help you roll out the integration gradually and monitor its impact on your workflows.

Standardize Hubspot notification usage across teams

Once the app is widely available, admins and operations leaders can define consistent practices for how different spaces should be configured:

Sales spaces may track new deals, stage changes, and closed-won events.
Support spaces may follow new tickets, escalations, and resolved status.
Leadership spaces may only receive summary or high-priority changes.

Document these standards in your internal playbooks so users understand which notifications belong in each channel.

Update or Remove the Hubspot Integration from Google Chat

Over time, you may need to adjust or completely remove the integration from specific spaces. This can be done either in the space itself or from your admin settings, depending on your role.

Change notification settings for a single space

Open the Google Chat space connected to your CRM.
Return to the integration settings link shared by the bot or available in the space options.
Modify which events are toggled on or off.
Save changes to update the notification flow immediately.

You can revisit these settings as your team’s processes evolve or as you refine what is useful to receive in real time.

Remove the Hubspot app from a space

In Google Chat, open the space you no longer want to sync.
Click the space name to open space details.
Go to the Apps & integrations area.
Locate the CRM app and select Remove or Uninstall from this space.

Removing the integration from one space does not necessarily disconnect it from others, so review all relevant channels if you are deprecating a workflow across teams.

Best Practices for Using Hubspot Notifications

Thoughtful configuration will keep your Google Chat environment clean while still surfacing vital information from your CRM. Consider the following guidelines as you deploy the integration.

Start with a small set of notification types and expand only if needed.
Create dedicated spaces for high-volume records like support tickets.
Use naming conventions for spaces that clearly signal the records they track.
Monitor activity for a few days and then adjust settings to reduce noise.
Communicate to users how to mute, star, or prioritize messages that matter most.

These best practices help ensure that important updates are visible without overwhelming your teams with unnecessary alerts.

Additional Resources

For deeper technical details and the latest updates on this integration, review the official documentation from the provider:

Official guide to managing notifications in Google Chat

If you need strategic help designing processes, optimizing chat-based alerts, or aligning CRM data with broader marketing operations, you can also consult specialists:

Consultevo: CRM and marketing operations consulting

With the right setup, the connection between your CRM and Google Chat can become a powerful, real-time collaboration layer that supports sales, service, and marketing teams alike.

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Hupspot Google Chat Notifications Guide