HubSpot Guide to Getting Your Site on Google

Using a HubSpot-inspired process makes it easier to submit your website to Google, request indexing, and monitor performance so your pages can start showing up in search results faster and more reliably.

Why Google Indexing Matters for HubSpot-Style SEO

Before you copy any HubSpot workflow, it helps to understand what indexing is and why it matters for search visibility.

Indexing is the process Google uses to discover, crawl, and store your web pages in its search index. If a page is not indexed, it cannot appear on Google search results, no matter how well it is optimized.

A HubSpot-like SEO approach focuses on:

• Ensuring Google can discover all important URLs.
• Submitting sitemaps and individual pages for indexing.
• Fixing crawl and coverage issues quickly.
• Monitoring performance for continuous optimization.

The good news: you do not need any special CMS to follow these steps. The methods used by HubSpot marketers apply to virtually any website.

Step 1: Create a Google Search Console Property

The first step in any HubSpot-inspired SEO checklist is setting up Google Search Console (GSC). This free tool lets you see how Google views your website and gives you controls to request indexing.

1. Go to Google Search Console.

2. Click “Add property.”

3. Choose a property type:

   • Domain property for full coverage (all subdomains and protocols).
   • URL prefix property for a specific URL pattern (for example, only https://www.yoursite.com).

4. Verify ownership using one of the recommended methods, such as DNS record, HTML file upload, or meta tag.

This step mirrors the initial setup recommended in many HubSpot tutorials because it unlocks data and tools you need for long-term optimization.

Step 2: Submit Your Sitemap the HubSpot Way

A sitemap is a file that lists the URLs you want search engines to discover. In a HubSpot-style SEO roadmap, submitting a sitemap is considered a foundational task.

How to Find or Create Your Sitemap

Most modern CMS platforms automatically generate a sitemap. To locate yours, try common paths such as:

• https://yourdomain.com/sitemap.xml
• https://yourdomain.com/sitemap_index.xml

If your platform does not auto-generate one, you can use a sitemap generator tool or configure a plugin if you work with systems like WordPress.

How to Submit a Sitemap in Google Search Console

1. Open Google Search Console and select your property.

2. In the left-hand menu, click “Sitemaps.”

3. Enter the URL path of your sitemap (for example, sitemap.xml).

4. Click “Submit.”

Submitting your sitemap helps Google quickly understand your site structure, a technique widely promoted in HubSpot documentation and SEO training.

Step 3: Request Indexing for Individual Pages

Even with a sitemap, there are times you want Google to recrawl a specific page—especially new content, critical updates, or important landing pages built using a HubSpot-like strategy.

Use the URL Inspection Tool Like a HubSpot Pro

1. In Google Search Console, click “URL inspection” at the top.

2. Paste the full URL you want Google to check.

3. Press Enter and let Google retrieve data for that URL.

4. Review the report to see whether the page is already indexed or has issues.

5. If the URL is not indexed or you’ve made significant updates, click “Request indexing.”

This process sends a priority crawl request. It does not guarantee instant indexing, but following this method—very similar to what a HubSpot SEO specialist would use—often speeds things up.

Step 4: Fix Common Indexing Issues

Using the same systematic mindset you’d see in HubSpot training, you should regularly review and resolve coverage issues in Google Search Console.

Check the Pages or Coverage Report

1. In GSC, open the “Pages” or “Coverage” report (name can vary by interface version).

2. Filter to see pages marked as Error or Excluded.

3. Click into each error type to view sample URLs and detailed explanations.

Resolve Frequent Problems

• 404 errors: Fix broken internal links, redirect removed pages, or publish missing content.
• Soft 404: Make sure important pages have valuable content and return an accurate status code.
• “Crawled – currently not indexed”: Improve content depth, internal links, and overall usefulness.
• Blocked by robots.txt: Update the robots file so important pages can be crawled.
• “Alternate page with proper canonical tag”: Confirm your canonical URLs match your SEO strategy.

Once issues are fixed, you can use the URL inspection tool again to request reindexing, just as a HubSpot consultant would in an SEO maintenance workflow.

Step 5: Optimize Content Using HubSpot-Inspired Best Practices

Submitting your website is only part of the story. To actually perform well in search, you need optimized content and structure—areas where HubSpot resources put a lot of emphasis.

On-Page Optimization Checklist

• Use descriptive, keyword-focused title tags and meta descriptions.
• Structure content with logical headings (H1, H2, H3) and short paragraphs.
• Include relevant internal links across related pages and blog posts.
• Add alt text to images for accessibility and context.
• Ensure pages load quickly on both desktop and mobile.

These steps improve both user experience and crawlability, supporting better indexing and ranking potential.

Technical and UX Considerations

• Use HTTPS and a valid SSL certificate.
• Check mobile usability in GSC and fix layout issues.
• Avoid intrusive interstitials or popups that might hurt user experience.
• Implement clear navigation and breadcrumbs so search engines can understand your hierarchy.

Many of these recommendations mirror what you’ll find in HubSpot’s own educational content on technical SEO.

Step 6: Track Performance and Iterate

After you follow these indexing steps, ongoing measurement is key. A HubSpot-style SEO program always includes data-driven optimization.

Use Google Search Console Performance Reports

• Open the “Performance” section in GSC.
• Review metrics such as clicks, impressions, average CTR, and average position.
• Filter by query to see which keywords drive traffic.
• Filter by page to evaluate specific URLs or content clusters.

Use this data to refine titles, meta descriptions, and content topics. Look for pages with high impressions but low CTR and test more compelling snippets.

Combine with Analytics and CRM Data

For a more complete HubSpot-style view, connect your website data with analytics and CRM tools where possible. This helps you see not only which pages get indexed and ranked, but which ones actually convert visitors into leads or customers.

Learn More from HubSpot Resources

If you want deeper background on many of the steps summarized here, you can read the original guide this article is based on: how to submit your website to Google. It walks through similar principles and further examples.

For additional SEO help, consulting agencies like Consultevo provide optimization services that align with proven frameworks and workflows often used by HubSpot-focused marketers.

Final Thoughts on Google Indexing with a HubSpot Mindset

You do not need to use the HubSpot platform to benefit from these best practices. By setting up Google Search Console, submitting your sitemap, requesting indexing, fixing coverage issues, and optimizing content, you can build a search presence that is structured, measurable, and ready to grow over time.

Use this checklist regularly, monitor your metrics, and refine your pages so Google has every reason to crawl, index, and rank your most important content.

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