Hupspot Guide to Google Review Links
Growing reviews on Google is critical for local visibility, conversions, and trust, and following a Hubspot style process makes it simple to create and share a Google review link your customers will actually use.
This step-by-step guide walks you through how to generate your link, customize it for different channels, and track performance in a way that aligns with Hubspot-inspired best practices for service and growth teams.
Why a Hubspot Style Review Link Strategy Matters
A clear, easy-to-click review link removes friction for customers and encourages more positive feedback. When you combine that with a Hubspot style follow-up process and segmentation, you turn reviews into a repeatable, measurable growth engine.
Using a structured system for reviews helps you:
- Make it faster and easier for happy customers to leave reviews.
- Improve local SEO visibility in Google Maps and search.
- Show social proof on landing pages and sales assets.
- Create automated follow-ups similar to what you would build inside Hubspot workflows.
How to Create a Google Review Link (Step-by-Step)
The process Google recommends is straightforward. You do not need any special software or a Hubspot account to generate the link, and you can reuse it across email, SMS, websites, and chat.
Step 1: Open Google Maps
First, open Google Maps in your browser. Make sure you are signed in to the Google account that manages your business profile.
Step 2: Find Your Business Profile
Search for your business name exactly as it appears on your Google Business Profile. If multiple locations appear, choose the one you want to collect reviews for.
Once you are on your business profile panel, you will see options such as directions, website, and save.
Step 3: Click the “Write a Review” Button
In the business profile panel, click the “Write a review” button. This opens the review dialog where customers can leave a rating, text, and photos.
This dialog contains the URL you need.
Step 4: Copy the Review Link
When the review window opens, copy the URL from your browser’s address bar. This is the base review link you will share with customers so they go directly to the review form.
Test the link in an incognito window to confirm it opens the review dialog without any extra clicks.
Optimizing Your Link the Way Hubspot Teams Would
Once you have a working link, you can refine how you share and track it using tactics that mirror Hubspot methodology for campaigns and lead nurturing.
Shorten the Link for Easier Sharing
Long links can look intimidating, especially in SMS or printed materials. Use a URL shortener to make the link more user-friendly and trackable:
- Create a branded short link that is easy to recognize.
- Use separate short links for different channels (email, SMS, receipts).
- Monitor click data in your shortening tool for basic engagement insights.
Use Hubspot Style UTM Parameters
To get more granular tracking in your analytics suite, add UTM parameters to your review link, similar to a Hubspot campaign URL:
- utm_source (e.g., email, sms, website)
- utm_medium (e.g., customer-success, support, onboarding)
- utm_campaign (e.g., q1-review-push)
After adding UTMs, shorten the link again so it stays clean when you send it to customers.
Where to Share Your Review Link Using a Hubspot Mindset
Teams that operate with a Hubspot style playbook embed their review requests into multiple customer touchpoints so feedback collection runs on autopilot.
Email Templates and Sequences
Add your Google review link to:
- Post-purchase email templates.
- Onboarding completion emails.
- Customer success follow-up messages.
Use clear copy that explains why reviews matter and how long it will take. For example: “Your feedback helps other customers feel confident choosing us. It only takes 30 seconds.”
Support and Service Interactions
When support or service agents successfully resolve an issue, that moment mirrors a strong Hubspot service play. Train the team to:
- Ask if the customer is satisfied.
- Share the review link only after a positive confirmation.
- Include the link in chat, SMS, or email recaps.
Receipts, Invoices, and Printed Materials
Include a short review link or QR code on:
- Invoices and receipts.
- Appointment reminder cards.
- Service reports or project summaries.
This keeps the ask visible even when the interaction is offline.
Best Practices Borrowed from Hubspot Style CX
Beyond the link itself, successful review strategies focus on timing, clarity, and consistent follow-up, similar to Hubspot customer experience programs.
Ask at the Right Moment
Send the review request:
- Right after a successful delivery or visit.
- After a support issue is resolved.
- Once a customer reaches a clear success milestone.
Timing directly impacts conversion rates for reviews.
Make the Request Personal
Personalization is central to Hubspot style outreach. Even in a short request, try to:
- Use the customer’s first name.
- Mention the product, service, or outcome.
- Reference the agent or team member who helped them.
Never Incentivize Against Policy
Follow Google’s guidelines and avoid:
- Offering money or gifts for reviews.
- Only asking happy customers for feedback while blocking others.
- Writing or posting fake reviews.
Authentic, policy-compliant reviews will support your long-term reputation and rankings.
Using a Hubspot-Inspired System to Monitor Reviews
A strong review strategy does not stop at collecting ratings. It also tracks performance and closes the loop with customers, similar to how Hubspot dashboards visualize customer feedback.
- Check new reviews weekly and respond promptly.
- Track trends in rating averages over time.
- Document common praise and complaints for process improvements.
You can also repurpose positive reviews on your site, in sales decks, and in nurture campaigns, always following Google’s terms when you display them.
Learn More and Implement with Expert Help
To see the original tutorial this guide is based on, review the detailed walkthrough on the HubSpot blog: how to create a Google review link.
If you want to blend this approach with CRM, automation, and analytics in a more advanced way, consider working with a growth and marketing operations partner like Consultevo, which helps teams operationalize systems inspired by Hubspot methodology.
By combining a simple Google review link, thoughtful timing, and a Hubspot style follow-up process, you can turn everyday customer interactions into a steady stream of public trust signals that fuel long-term growth.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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