Hupspot Guide to Google Web Stories

In this guide, you will learn how to plan, design, and publish Google Web Stories using a Hubspot-inspired approach to storytelling, content structure, and lead generation. We will translate the strategies from the original Google Web Stories article into a practical, step-by-step workflow you can apply today.

What Are Google Web Stories in the Hubspot Context?

Google Web Stories are tappable, full-screen visual experiences designed for mobile users. Think of them as Instagram or Snapchat Stories, but hosted on your own site and indexable by search engines.

A Hubspot-style strategy views Web Stories as:

• Top-of-funnel traffic drivers from Google Discover and Search
• Repurposed versions of blog posts, videos, and podcast content
• Visual landing pages that can support lead generation campaigns

Because Web Stories live on your domain, they can support your broader content strategy and analytics just like a regular blog post.

Why Marketers Using Hubspot Should Care About Web Stories

Marketers who use Hubspot often focus on organic traffic, lead nurturing, and strong analytics. Google Web Stories align with those goals by offering:

• Enhanced visibility in Google Search, Images, and Discover
• Mobile-first experiences that match how users browse today
• New formats for repurposing pillar posts and campaigns
• Opportunities for CTAs that point to landing pages and forms

With a Hubspot-style funnel strategy, Web Stories can become an additional touchpoint before visitors convert on your main offers.

Hubspot-Inspired Strategy: Plan Your First Web Story

Before you design anything, you need a clear strategy. Follow these steps based on the approach in the source article.

Step 1: Choose the Right Topic

Start with existing content that already performs well, similar to how Hubspot repurposes high-traffic posts.

• Top blog posts with consistent organic traffic
• Evergreen how-to guides or tutorials
• Data-driven articles or case studies

Pick one topic that can be broken into short, visual scenes. Each card in your Web Story should communicate a single point.

Step 2: Define the Story Structure

Next, outline the narrative. A Hubspot-style outline often follows a simple arc:

1. Hook: Present a problem or a bold statement.
2. Context: Explain why the topic matters now.
3. Key Steps: Break your solution into 5–10 concise steps.
4. Proof: Add an example, stat, or quick case study.
5. CTA: Invite users to read the full article or download a resource.

This outline makes your Web Story useful, scannable, and aligned with your broader content funnel.

Step 3: Prepare Visual Assets

Gather the visuals you will use for each slide:

• High-quality images or screenshots
• Short video clips or animations
• Simple icons to support text

Ensure that text is minimal and easy to read on mobile. Use brand colors and fonts that match your main site or your Hubspot landing pages for a consistent experience.

How to Create Web Stories: Tools and Setup

The original Hubspot article highlights several practical tools you can choose from, especially if you use WordPress.

Recommended Tools

• Web Stories for WordPress plugin: Google’s official plugin to design and publish stories directly in WordPress.
• Third-party builders: Some visual builders or SaaS tools can export AMP-based stories.
• Design tools: Use Canva, Figma, or similar tools to create background images and templates.

Whichever tool you choose, make sure your Web Stories comply with AMP specifications so they can appear in Google’s dedicated surfaces.

Hubspot-Style Step-by-Step Workflow

Use this streamlined workflow to move from idea to published story.

Step 1: Turn a Blog Post into a Storyboard

Take a strong blog article and convert it into a storyboard of 8–15 slides:

1. Slide 1: Title and hook
2. Slides 2–3: Context and pain points
3. Slides 4–10: Main tips, steps, or insights
4. Slide 11: Quick example or proof
5. Final slide: Clear CTA with a link

This mirrors how Hubspot often summarizes long-form guides into concise, visual formats for social and email campaigns.

Step 2: Design for Mobile-First Consumption

Follow these best practices from the source material:

• Use large, legible fonts and strong contrast.
• Keep text short: one key idea per slide.
• Avoid cluttered backgrounds; your message should remain clear.
• Use motion or video sparingly to support, not distract from, the content.

Test your Web Story on different screen sizes before publishing.

Step 3: Add Links, CTAs, and Tracking

To align with a Hubspot-like funnel, every story should support a specific conversion path.

• Add swipe-up or tap CTAs where supported.
• Link to related blog posts, landing pages, or resource libraries.
• Use UTM parameters so you can track performance in your analytics tool or CRM.

For broader digital strategy services that complement this approach, you can explore consultancy offerings such as Consultevo for advanced implementation.

Optimize Web Stories Like Hubspot Optimizes Content

To maximize reach and engagement, optimize your Web Stories in the same way Hubspot optimizes long-form content.

On-Page Optimization

• Title and metadata: Use clear, benefit-driven titles and descriptions.
• Structured narrative: Ensure slides progress logically from problem to solution.
• Captions and alt text: Add descriptive text where supported, following accessibility best practices.

Technical and Performance Tips

• Compress images and videos for fast loading.
• Avoid excessive animations that slow down performance.
• Validate your Web Story with AMP testing tools to ensure eligibility for search features.

Distribution and Promotion

After publishing, promote your Web Stories across channels, just as you would promote a Hubspot blog post:

• Embed the story into related blog articles.
• Share preview clips on social media platforms.
• Include links in newsletters and nurture emails.

This multiplies the chances that users will discover and engage with your visual content.

Measure and Improve Your Web Stories

Finally, track performance and iterate, following a data-driven methodology similar to Hubspot analytics practices.

• Traffic sources: Monitor where users find your stories (Search, Discover, referral).
• Engagement: Review completion rates and tap-through patterns.
• Conversions: Check how often viewers click CTAs and complete desired actions.

Use these insights to refine future outlines, improve headlines, and adjust the number of slides or the depth of information.

Next Steps for Marketers Who Use Hubspot

By approaching Google Web Stories with a structured, Hubspot-style framework, you can transform standard blog posts into engaging, mobile-first experiences that attract new visitors and support your lead generation strategy.

Start by choosing one high-performing article, outline a simple story arc, build your first Web Story using a recommended tool, and then measure results so you can continually optimize and expand this format across your content library.

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