Use GoToWebinar with Hubspot: Complete How-To Guide

Connecting GoToWebinar with Hubspot lets you sync registrations, attendance, and engagement so your marketing and sales teams can nurture leads using accurate webinar data.

This step-by-step guide shows you how to set up the integration, customize sync settings, and use webinar information in lists, workflows, and reporting.

Requirements for the GoToWebinar Hubspot integration

Before you connect GoToWebinar to Hubspot, verify that you have:

• An active GoToWebinar account with admin access or sufficient permissions.
• A Hubspot account with permission to install and manage integrations.
• Stable internet access and credentials for both platforms.

If you manage multiple webinar organizers, make sure you know which GoToWebinar login owns each webinar you plan to sync with Hubspot.

How to connect GoToWebinar to Hubspot

Use these steps to install and authorize the integration between GoToWebinar and Hubspot.

Step 1: Install the integration from Hubspot

1. In your Hubspot account, navigate to Settings > Integrations > Connected apps.
2. Select the option to browse or connect new apps.
3. Search for GoToWebinar in the app marketplace.
4. Open the app listing and click Connect app.

Hubspot will redirect you to the GoToWebinar login page so you can authorize access.

Step 2: Authorize Hubspot in GoToWebinar

1. Sign in with your GoToWebinar username and password.
2. Review the access request so Hubspot can read webinar data such as registrants, attendees, and session information.
3. Click Allow or Approve to complete the connection.

After authorization, you will be returned to Hubspot, where the GoToWebinar app will appear in your connected apps list.

Manage webinar sync settings in Hubspot

Once the integration is installed, configure how GoToWebinar data flows into Hubspot.

Choose which webinars sync to Hubspot

By default, Hubspot may sync new and upcoming webinars automatically, but you can refine this behavior:

• Open the GoToWebinar app settings in Hubspot.
• Review the list of available webinars from your GoToWebinar account.
• Enable or disable sync for individual webinars, depending on your marketing needs.

This helps keep your Hubspot account focused on the webinars that matter most to your campaigns.

Understand how contacts are created in Hubspot

When a contact registers for or attends a synced webinar, the integration will:

• Create a new contact in Hubspot if the email address does not already exist.
• Update an existing Hubspot contact if the email address matches.

Standard contact fields such as first name, last name, and email are updated automatically using information captured via GoToWebinar registration forms.

Webinar properties stored in Hubspot

The integration adds webinar-related data to Hubspot contacts so you can filter and segment based on engagement.

Core GoToWebinar properties in Hubspot

Common properties that may be stored on contact records include:

• Registered webinars.
• Attended webinars.
• Registration date and time.
• Attendance status (registered, attended, or absent).
• Webinar titles and IDs.

Hubspot uses these properties to reflect the complete webinar history of each contact.

Limitations of webinar data in Hubspot

Some information from GoToWebinar may not be available or may sync in a simplified format. For example:

• Detailed engagement metrics such as poll responses, questions asked, or time spent in session may not appear in Hubspot.
• Data sync typically focuses on registration and attendance states rather than deep interaction logs.

Always consult the latest Hubspot documentation at the official GoToWebinar integration article for the most current details on supported properties.

Using webinar data in Hubspot marketing tools

Once GoToWebinar data is synced, you can use it throughout Hubspot to power campaigns and reporting.

Create lists in Hubspot using webinar criteria

Build active or static lists based on webinar behavior, such as:

• Contacts who registered for a specific webinar.
• Contacts who attended at least one webinar in a date range.
• Contacts who registered but did not attend.

In the list tool, filter by the webinar properties added by the integration to group your audience for nurturing or follow-up.

Automate follow-up with Hubspot workflows

Use workflows to trigger automated actions based on webinar activity, for example:

• Send a follow-up email with the recording to attendees.
• Enroll no-shows in a re-engagement sequence.
• Notify sales when high-value leads attend a key webinar.

Configure enrollment triggers using webinar registration or attendance properties so that Hubspot workflows react instantly when GoToWebinar data updates.

Report on webinar performance inside Hubspot

Use the reporting tools to understand how webinars influence your pipeline:

• Filter dashboards by webinar-related lists.
• Measure email performance for webinar invitations and follow-ups.
• Analyze lifecycle progression for webinar attendees compared to other leads.

This helps you prove the impact of GoToWebinar programs on your broader Hubspot marketing strategy.

Troubleshooting the GoToWebinar Hubspot integration

If you encounter sync issues or missing webinar data, follow these steps.

Check connection status in Hubspot

1. Open Settings > Integrations > Connected apps in Hubspot.
2. Locate the GoToWebinar app.
3. Confirm that the status shows as connected without errors.

If the connection has expired or shows a warning, reauthorize by clicking into the app and following the prompts.

Verify webinar settings in GoToWebinar

Confirm that:

• The webinar is active and not deleted or archived.
• Registration is still open, or the webinar has ended recently enough for data to sync.
• Your GoToWebinar user has the correct permissions to view the webinar.

Changes to webinar ownership or permissions in GoToWebinar can affect how data appears in Hubspot.

Confirm property mapping and data updates in Hubspot

Open a contact record that should have webinar data and check for:

• Values in the registration and attendance properties.
• Recent property update timestamps that align with webinar events.

If data appears on some contacts but not others, review your webinar registration forms and ensure that required details are being captured and synced.

Improve your integration strategy beyond Hubspot

For more advanced deployment strategies, multi-tool setups, and optimization of your marketing stack, you may want expert help beyond the basic Hubspot configuration. A consulting partner like Consultevo can help you design scalable processes that align webinar data, CRM, and automation.

By connecting GoToWebinar and Hubspot correctly and using contacts’ webinar activity in lists, workflows, and reports, you create a powerful feedback loop that improves lead nurturing and makes every webinar more valuable to your business.

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