Hupspot Guide to Getting More Facebook Messages

Using Hubspot style engagement tactics, you can quickly increase Facebook Messages, capture more leads, and create conversations that actually convert. This guide walks through practical steps inspired by proven social messaging strategies so you can turn casual visitors into active contacts in your marketing funnel.

Why Facebook Messages Matter in a Hubspot Strategy

Direct messages are one of the strongest signals of intent on social media. When someone takes the time to message your page, they are often closer to a purchase decision than someone who only likes or comments.

For a CRM-driven approach similar to Hubspot, more Facebook Messages mean:

Richer contact data and context for sales teams
Better attribution on which campaigns drive conversations
Warmer leads entering your nurture flows
Opportunities to deliver 1:1 support at scale

To get these results, you must make messaging fast, obvious, and valuable for your audience.

Core Principles Behind Hubspot-Style Messaging Tactics

Before jumping into specific features, it helps to understand the principles many high-performing Hubspot users follow on social channels.

Frictionless contact: Make it easier to send a message than to leave the page.
Clear expectations: Tell users what will happen when they message you.
Visible incentives: Offer a benefit for starting a chat, like a guide, discount, or quick quote.
Automation with a human touch: Use bots to respond fast, but hand over to humans when needed.

Every tactic below supports one or more of these principles so your Facebook presence complements a Hubspot-like inbound strategy.

Step 1: Add a Message Call-to-Action Button to Your Page

The first change is to make messaging the primary action on your Facebook Page.

How to Set the Message CTA

Go to your Facebook Page while logged in as an admin.
Click the main action button under your cover photo.
Select “Edit Action Button”.
Choose “Send Message” as the default option.
Save your changes.

This makes the message option highly visible, mirroring how a Hubspot-style contact button works on a website.

Step 2: Use Facebook’s “Send Message” Ads

If you are running paid campaigns, you can optimize them for conversations by sending people directly into Messenger instead of a website.

Why Message Ads Fit a Hubspot Funnel

Message-focused ads work well alongside CRM and marketing automation because:

You capture intent at the moment users see your ad.
Conversations can be tagged and tracked for follow-up.
Sales teams can jump in quickly when prospects are active.

How to Create “Send Message” Ads

Open Meta Ads Manager.
Create a new campaign and choose an objective that supports messages, such as Messages or Engagement.
In the ad set, select Click to Message placements.
Choose Messenger as the destination and configure your welcome message.
Launch the campaign and monitor which audiences start the most chats.

Over time, this gives you data similar to what Hubspot offers on which segments respond best to conversational offers.

Step 3: Add a “Send Message” Button to Organic Posts

You do not need to rely only on paid ads. Organic posts can also encourage direct messages.

Where the Hubspot Mindset Applies

Think of each Facebook post like a mini landing page connected to your CRM. A clear call-to-action to message your page can be just as important as a link click.

How to Attach the Button

Create a new post from your Page.
Write a short, benefit-driven caption.
When available, choose the option to Add a Call-to-Action Button.
Select “Send Message”.
Publish and track how many messages each post triggers.

Test different hooks, such as:

“Message us for a free quote”
“Send us a message to get the checklist”
“DM us ‘GUIDE’ and we’ll send the resource”

Step 4: Use Comment-to-Message Automations

When someone comments on a post, they are already engaged. You can automatically send them a message to continue the conversation.

How Comment Triggers Help a Hubspot-Style Workflow

By turning public comments into private chats, you can:

Qualify leads with quick questions.
Share links and offers privately.
Move conversations from social media into your CRM.

Tools that integrate with Messenger can be configured to message users when they comment with specific keywords. This is similar to Hubspot workflows that trigger emails based on actions.

Step 5: Set Up a Fast, Helpful Messenger Greeting

Your initial greeting sets the tone for the entire conversation.

Creating a Conversion-Focused Greeting

Open your Facebook Page settings.
Navigate to Messaging or Inbox Settings.
Find the Instant Reply or Greeting section.
Write a short welcome message that:

Introduces your brand.
States how you can help.
Offers clear next steps or options.

For example:

“Thanks for reaching out! We can help you choose the right plan, schedule a demo, or answer support questions. Reply with 1 for pricing, 2 for demos, or 3 for support.”

This structured approach mirrors how Hubspot chatflows guide visitors into the right path.

Step 6: Reply Quickly and Set Expectations

Response time is a major factor in how many conversations turn into leads.

Best Practices for Managing Inbound Messages

Enable notifications so your team sees new messages immediately.
Use saved replies for common questions like pricing, hours, and basic troubleshooting.
Set away messages that explain when you will respond if your team is offline.
Assign owners to chats when you integrate with a CRM, similar to how leads are assigned in Hubspot.

Step 7: Connect Facebook Conversations to Your CRM

To get the most value, conversations should not stay locked inside Facebook. They should feed into your broader marketing and sales systems.

Why CRM Alignment Matters

With a CRM-centric mindset like Hubspot, you want to:

Log conversation history with each contact.
Segment users based on what they asked about.
Trigger follow-up emails or tasks after chats.

Many platforms now offer native or third-party integrations that sync Messenger conversations into contact timelines.

Optimize Your Facebook Messaging Funnel Continuously

The most successful teams treat messaging like an ongoing experiment.

Metrics to Track

Number of messages per day or week.
Response times and resolution times.
Conversion rate from message to lead or sale.
Which posts or ads start the most conversations.

Use these insights to refine your hooks, greetings, automations, and follow-up sequences so your system works more like a tailored Hubspot funnel.

Learn More and Next Steps

To dive deeper into the original strategies, review the full article that inspired this breakdown on the HubSpot blog: quick ways to get more Facebook messages.

If you need help aligning Facebook messaging with your broader CRM and automation stack, you can also explore consulting resources like Consultevo for additional guidance on implementation.

By combining these Facebook features with a structured, data-driven approach similar to Hubspot, you can create a steady stream of high-intent conversations that support marketing, sales, and customer success.

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